⚾️ The March issue of ADWEEK is here. ⚾️ Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility. More than 71.3 million fans went to MLB games in 2024, an 11% increase over 2022. Viewership at home is way up as well: Fox’s 2024 World Series broadcast averaged 15.8 million viewers, the highest since 2017. The 2025 season will start with a two-game Tokyo Series between the Los Angeles Dodgers and the Chicago Cubs on March 18-19. It will be the biggest standalone international event the league has ever put on, and mark MLB’s return to Japan after six years with several home-grown superstars on both teams. And if you really want proof that it’s a new era in baseball, New York Yankees players are finally allowed to have facial hair again for the 2025 season after a 49-year ban. Read more — https://adweek.it/43zaC07
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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Award-winning Media and Entertainment Journalist | TVNewser Editor @ Adweek | Genre and Fandom Expert | Movie, TV and Pop Culture Historian
CinemaCon 2025 is in the books, with Tom Cruise and the Thunderbolts closing out the last day. Here's my ADWEEK recap of each of the seven major studio presentations, which included private concerts by The Weeknd and a full orchestra as well as first looks at blockbusters-to-be like Avatar: Fire and Ash, The Running Man, and Wes Anderson's latest. (Okay, so the latter won't make Avatar-level money... but it'll be an art-house blockbuster for sure.) Because this is the Summer of Superman, I graded each presentation on an S-shield scale. See which studios dropped the mic... and which dropped the ball. https://lnkd.in/eTs5rU9w
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Breaking: G/O Media has sold Quartz and The Inventory to the Canadian software firm Redbrick. The spin-off leaves G/O Media with just two remaining editorial titles—The Root and Kotaku—down from nearly a dozen two years ago. For ADWEEK: https://lnkd.in/e_BMW4KE
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Digital media company G/O Media has sold two of its remaining editorial properties, tech and business news site Quartz and commerce site The Inventory, to the Canadian software firm Redbrick. https://adweek.it/4ldK37n
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On Thursday, Kate Rouch, CMO of OpenAI, announced on LinkedIn that ChatGPT Plus is free for college students through May—an incentive meant to empower young people to use AI while marking its “first scaled marketing campaign.” https://adweek.it/3E78S41
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People might just want closure at this point. https://lnkd.in/efxYu6Zh #TikTok #Advertising
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Here we go again. Trump has granted TikTok a second 75-day extension for its U.S. sale, pushing the deadline to mid-June. In a statement, a ByteDance spokesperson said that “key matters” of the deal had not been resolved.
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BREAKING | President Donald Trump has granted TikTok a second 75-day extension for its U.S. sale, pushing the deadline to mid-June. https://adweek.it/4jixk15
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Despite several companies vying to acquire TikTok’s U.S. business ahead of a potential ban, most Americans are indifferent to the outcome. About two-thirds of the general public isn’t concerned about the short-form video app possibly shutting down in the United States. https://adweek.it/4jgYS77
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CBS and Viacom MTV are set to experience a first between them, as the iconic MTV Video Music Awards will air live on CBS for the first time Sunday, Sept. 7, at 8 p.m. ET. https://adweek.it/42gRPo1