Audigent, a part of Experian

Experian Accelerates Identity and Activation Capabilities with the Acquisition of Audigent. We are excited to announce that Audigent is now part of Experian. Having successfully brought several industry leading innovations to market with Experian Marketing Services, we look forward to continuing to build the future of data-driven marketing. Together we’re delivering the industry’s best data activation, inventory and identity platform. Learn more here https://lnkd.in/gdcqbJw4 . Experian Experian Marketing Services

By now, publishers’ skepticism toward curation is less a hot take, more a hard truth. The same old story of middlemen, murky margins and the nagging sense that someone else is getting rich off their inventory. But justified cynicism doesn’t pay the bills. So rather than rehash familiar frustrations, what follows is about something more pragmatic: how publishers are learning to work the curation game without buying into it, making peace with a system they don’t trust but can’t afford to ignore. Because at this stage, sitting it out isn’t a statement, it’s a financial risk. Programmatic dollars keep slipping away and the evidence is piling up that, when done right, curation isn’t just a necessary evil — it might actually be smart business. Curation specialist Audigent, a part of Experian’s latest data shows just how much. In this piece by Seb Joseph and Jessica Davies, we speak to Jeremy Gan of Daily Mail, James Leaver of Multilocal, and Sara Badler of The Guardian.

Advertising Week Europe 2025 Audigent, a part of Experian Presents: From Privacy Sandbox to Global Regulation: The Digital Landscape Join industry leaders for an insightful discussion on the future of digital advertising amidst evolving privacy regulations and the shift away from the Privacy Sandbox. Date: Tuesday, April 1st, 2025 Time: 11:40 AM (BST) Location: Technology Stage, Advertising Week Europe Venue: 180 Studios, 180 Strand, Temple, London WC2R 1EA, UK Expert Panelists: Drew Stein: Managing Director, Audigent, a part of Experian Christopher Feo: Chief Business Officer, Experian Tara Kilcoyne: Operations Director, Global Addressable Media, dentsu Alexander Hawkesworth: VP Client Experience, Data & Privacy, KINESSO Moderator: Seb Joseph: Senior News Editor, Digiday Don't miss this opportunity to hear from industry experts and gain valuable insights. Dm anyone tagged below to schedule a meeting or for more information click the link below, https://lnkd.in/e5rgMuSc Pierce Cook-Anderson Drew Stein Christopher Feo Nora Schwab-Mouawad Dominic Di Talamo Marissa Maguire Quaglia Dave Rosner Rachael Donnelly #DigitalPrivacy #PrivacySandbox #AdTech #GlobalRegulation #AdvertisingWeekEurope #AWEurope25

Curation is all the rage! Audigent, a part of Experian’s Drew Stein dives into how curation has become a major paradigm shift for brands and media agencies to activate and optimize data through the supply chain. BUT curations NEEDS ALL 3 of these: unique data, robust connections to inventory and optimization (or its not curation) #SignalShift

Amid all the growth, hype and press, people are stretching the boundaries of what curation is. Hear directly from one of the pioneers of curations, Audigent, a part of Experian’s Drew Stein at #SignalShift next week in NYC on what curation is and what it isn’t, what’s next and what to watch out for: https://okt.to/ObEKnW

IAB Tech Lab's Privacy & Addressability Event "Signal Shift" Curation V2: What's Now, What's Next, and What's Hype?  With more players across the industry embracing curation, we’re seeing a rise in both innovation and misconceptions as more companies jump on the bandwagon. Curation offers a solution for protecting the open internet and driving privacy, but not everyone who claims to be a curator actually is. Amid all the growth, hype, and press, the boundaries of what curation truly means are being stretched.  At IAB Tech Lab's "Signal Shift," one of the pioneers of curation, Drew Stein, Managing Director, Audigent, a part of Experian, will set the record straight on what curation is and isn’t, what’s next, and what to watch out for.  Thursday, March 20th | 2 p.m. ET    IAB Tech Lab's Privacy & Addressability Event "Signal Shift" Join us for this must-attend session!  https://lnkd.in/daFYXEi8 #Audigent #Experian #Curation #ProgrammaticAdvertising #AdTech #Privacy #SignalShift #IABTechLab Drew Stein Kimberly Gilberti Greg Williams Gina Cavallo Dave Rosner Jake Abraham Christopher Feo Chris Meredith Eric Farkas Budi Tanzi Rachael Donnelly Marissa Maguire Quaglia Experian Experian Marketing Services

Advertising is a relay race, and seamless teamwork wins the gold. 🥇 The most effective advertisers pass the baton smoothly, partnering with publishers, retailers, and platforms to gain a clearer view of their audiences, overcome blind spots, and drive smarter targeting. 🏃 🤝 The race is underway! ▶️ Hear what industry leaders are saying about data-driven collaborations: https://lnkd.in/em-jHUGm Ampersand, Justin Rosen  AppsFlyer, Tami Harrigan  Audigent, a part of Experian, Drew Stein  Comcast, Carmela Fournier  Fox Corporation, Darren Sherriff  ID5.io, Mathieu Roche  Snowflake, David Wells

The future of programmatic—Index Exchange’s CEO calls curation the biggest industry shift since header bidding (and maybe even bigger).  Find out why curation is redefining the programmatic landscape in the full article below.  Read more ⤵️ https://lnkd.in/e4yRR4J5 #ProgrammaticAdvertising #AdTech #Curation #MediaBuying #DigitalMarketing #AdvertisingTrends #FutureOfAdvertising Drew Stein Greg Williams Dave Rosner Jake Abraham Ted Smith Gina Cavallo Rachael Donnelly Kimberly Gilberti Chris Meredith Christopher Feo Experian Experian Marketing Services

Curation continues to be a driving force in programmatic advertising, earning recognition in EMARKETER’s Programmatic Advertising Forecast, Experian’s 2025 Digital Trends Report, and ExchangeWire’s Industry Review. As the industry prioritizes optimized supply paths, better campaign outcomes, and increased addressability, curation is proving to be more than just a trend—it’s the future.  Explore the latest reports to see why curation is shaping the ad tech landscape in 2025. Links below. https://lnkd.in/euga6EtH https://lnkd.in/ezS3_KGw https://lnkd.in/eYnhj6B4 #ProgrammaticAdvertising #AdTech #Curation #DigitalMarketing #MediaBuying #AdvertisingTrends #MarketingStrategy #DataDriven #MarTech #AdTechTrends #FutureOfAdvertising #CampaignOptimization #AddressableMedia #ProgrammaticCuration #DigitalTrends2025 Drew Stein, Greg Williams, Gina Cavallo, Dave Rosner, Jake Abraham, Ted Smith, Taylor Simons, Chris Meredith, Rachael Donnelly Marissa Maguire Quaglia, Christopher Feo Kimberly Gilberti. Experian Marketing Services Experian 

Congratulations to Gina Cavallo of Audigent, a part of Experian, for being recognized as one of Campaign US’s Inspiring Women of 2025 in the "Leading the Charge: Tech" category!  Gina’s leadership and innovation continue to drive Audigent forward, making a lasting impact on the ad tech industry. This well-deserved honor highlights her dedication to shaping the future of data-driven advertising.  For the complete list of winners, click the link below.  https://lnkd.in/dG2m_iqH #CampaignUS #InspiringWomen #AdTech #Leadership  Gina Cavallo Drew Stein Dave Rosner Greg Williams Jake Abraham Ted Smith Dave Arnold Lauren Fritsky Kimberly Gilberti Rachael Donnelly Marissa Maguire Quaglia Christopher Feo Experian Marketing Services