Convince & Convert

Are you creating content your audience actually wants? 🤔 On this week’s #SocialPros, we sit down with Todd Lebo, CEO & Partner at Ascend2, to explore how B2B brands can use original research to truly understand their audience—and deliver content that hits the mark. 🎯 Catch the full episode here: https://heyor.ca/Rmiata

In today’s crowded digital space, relevance is the key to standing out. And that’s where data comes in. On this episode of The AI Forecast, managing director of Convince & Convert Zontee Hou joins host Paul Muller to break down the power of data-driven personalization—from the challenges of data collection to balancing precision marketing with consumer privacy. Don’t miss this insightful conversation with one of the sharpest minds in marketing! 🎙️ 🔗 Listen now: https://lnkd.in/gu5EiQrE

The Social Pros Podcast was just named one of Feedspot's Top 15 Social Media Podcasts. Week after week, we dive deep with the people actually running social behind the scenes — the strategists, creators, and community builders making it all happen. If you work in social (or just love it), this is your new must-listen. 👉 Check out the latest episodes here: https://heyor.ca/fTe1Id

AI, data, and influencer marketing are reshaping B2B in 2025—but are marketers ready? In our latest episode, Todd Lebo, CEO & Partner at Ascend2, joins hosts Zontee Hou and Jason Keath to explore the biggest trends shaping the industry. From overcoming data integration challenges to maximizing AI for content marketing, Todd shares key insights to help marketers stay ahead. Plus, hear how a simple frontline conversation transformed the way a financial tool was marketed. 🚀 Tune in now: 🎙 Web: https://lnkd.in/gr3JiaTQ 🟢 Spotify: https://lnkd.in/eBNuJ4Z8 🍎 Apple: https://lnkd.in/dQwXcgSn

This is urgent, ok. We need some data to show our bosses what really annoys marketers. ps. This is the first poll in a series from our rebranded newsletter, The Trendline, your new marketing debrief.

Randi Stipes, CMO of The Weather Company, dives into the power of collecting data on consumer behavior to craft more intentional messaging strategies. From the impact of weather on mood to the way it influences consumer choices, Randi shares how understanding the day-to-day lives of your audience creates deeper connections and builds trust. Want to learn how weather-driven insights are changing marketing strategies? Click here to view the episode: https://heyor.ca/iII3N7

Want to make healthcare content that educates, engages, and builds trust? Video marketing is reshaping how the healthcare industry connects with audiences — but it all starts with the right tools. From patient testimonials to educational explainers, high-quality video production is easier than you think. We’ve rounded up the 5 Best YouTube Video Editors for Healthcare Marketing in 2025 to help you create content that’s credible, clear, and compliant. Start reading now: https://heyor.ca/Jcsr74

How does the weather shape your day? 🌦️ Randi Stipes, CMO of The Weather Company, knows just how much weather influences consumer behavior—and how to use this data to build deeper connections with customers. In this episode, she reveals how AI and weather forecasting work together to deliver the right information at the right time, helping businesses enhance user experiences and drive trust. Tune in as Randi shares how weather-driven insights power smarter marketing strategies, meaningful collaborations, and even inspire global initiatives like WeatherKids. Catch the full episode here: https://heyor.ca/iII3N7

On the Data-Driven Decisions podcast, we chatted with Rand Fishkin from SparkToro about why the usual suspects (Google Ads, Facebook, LinkedIn) might not always be your best bet. Instead, Rand breaks down how finding niche communities and uncovering your audience’s true online habits can be a game-changer for your marketing strategy. 💡 Want to know how to reach your audience where they actually are? Hit the link to find out: https://heyor.ca/T46X8a

Want to connect with your audience in a more meaningful way? The key is being in the right place at the right time. ⏰ In this episode of the #SocialPros Podcast, Randi Stipes, CMO of The Weather Company explains how they leverage weather data to make real-time connections with customers—creating moments that truly resonate. Learn how tapping into the power of context can drive stronger engagement, enhance marketing strategies, and build trust with your audience. 🌦️ Catch the full episode here: https://heyor.ca/iII3N7