ICYMI: The Skift Meetings 2025 Megatrends report is here, and it’s packed with insights! 🤩 Don’t miss page 32, where our very own Melissa (Arms) Van Dyke shares her thoughts on intentional event planning for today’s attendees. 💡📖 Check it out! 👏https://hubs.la/Q033NlPj0 #SkiftMegatrends2025 #EventPlanning #IntentionalDesign #LetsThrive
About us
Creative Group is a top meeting, incentive, and recognition agency that delivers business results by inspiring people to thrive. We have been motivating people since 1970. As a performance improvement company, we specialize in engagement, incentive and recognition solutions, and end-to-end meetings and event management. Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential meetings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include live, virtual and hybrid meetings and events, group incentive travel, employee engagement and recognition, sales incentives, and channel loyalty programs. We can effectively support these solutions through our proprietary attendee management tool, CreativeEDGE®, EventAPP™ mobile technology, and customizable rewards and cloud-based platforms perfectly tailored to your needs. Creative Group is headquartered in Schaumburg, IL with offices in Appleton, WI; San Francisco, CA; and Toronto, Canada. Creative Group is a Direct Travel company. CREATIVE GROUP word mark, logo, LET’S THRIVE, and THRIVABILITY are service marks of Creative Group, Inc.
- Website
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https://www.creativegroupinc.com
External link for Creative Group, Inc.
- Industry
- Events Services
- Company size
- 201-500 employees
- Headquarters
- Schaumburg, Illinois
- Type
- Privately Held
- Founded
- 1970
- Specialties
- Group Incentive Travel, Meeting & Event Management, Strategic Meetings Management, Sales Incentives, Strategic Sourcing & Travel Procurement, Employee Engagement, Channel Loyalty, Event Technology & Attendee Management, Behavioral Analysis, Rule Structure Design, Virtual Events, Virtual Meetings, Hybrid Events, Tradeshows, Conferences, Incentive Travel, Events, Global Events , and Incentives
Locations
Employees at Creative Group, Inc.
Updates
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✨Exciting News! Our very own Melissa (Arms) Van Dyke will be speaking at WiiN Global - Women In Incentives Network's Global Check-In Panel on April 1, 2025! This must-attend virtual event brings together top experts in the incentives & loyalty industry to discuss emerging trends and key insights. 📢 Stay ahead of the curve and gain actionable strategies from the best in the field. ✔ Register today: https://hubs.la/Q03cmpcM0 #WIIN #LoyaltyTrends #Incentives #LetsThrive
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Lucky us! 🍀✨ Happy work anniversary to Miranda Ripley (Strategic Initiatives Director), Amalia Nunez (Sr. Program Manager), and Michelle Chu (Manager, Travel Services)! Your dedication, talent, and hard work make all the difference. We’re beyond grateful to have you on our team—cheers to you! 🎉👏 #WorkAnniversary #Workiversary #EventProfs #LetsThrive
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Want to cut event production costs without losing the magic? ✨🎤 These 7 tips will help you stretch your budget and impress your attendees! Read now: https://bit.ly/3RbRnCo #EventPlanning #EventProfs #EventProduction #LiveEvents #LetsThrive
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Not all leaders need a mic. The best ones listen first. 🎤💬 Lisa Hao, Experience Design & Sourcing Manager, shares an inspiring lesson from women leaders who know that leadership is about understanding, not just speaking up: “The best lesson I’ve learned through my career from a blend of many female leaders is that true leadership isn’t about being the loudest voice in the room or proving you're right—it’s about truly understanding the people and situations around you to make the best decisions.” Love this perspective! ❤ #WomensHistoryMonth #WomensHERstory #Leadership #LetsThrive
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Free bags? A thing of the past. 📦💸 Southwest is joining the baggage fee club, and event planners take note. Are you ready to adapt? Let’s make sure our attendees still fly stress-free! https://cnb.cx/4kMSpSU #EventProfs #CorporateTravel #TravelUpdates #IncentiveTravel #SouthwestAirlines #LetsThrive
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🌍✨ Connecting, learning, and growing together! Our team had an unforgettable time at the SITE Global Conference 2025 in Tulum—great conversations, inspiring insights, and meaningful connections. Thank you, SITE, for an unforgettable experience. We’re already looking forward to next time! 📸 Check out some of our favorite moments! #SITEGlobal2025 #Networking #LetsThrive
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Shoutout to the superheroes of our team this Employee Appreciation Day! 🌟 Your talent turns tasks into triumphs and challenges into cheers. ❤️ #EmployeeAppreciation #EmployeeRecognition #LetsThrive
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Creative Group, Inc. reposted this
This March, we celebrate and thank the women of Direct Travel. From every department and level of our team, their innovation, leadership, and expertise contribute to our success. On #InternationalWomensDay and every day, we are honored to empower and support the women all across our organization. #IWD2025 #AccelerateAction
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🎉 Big news! We’re excited to welcome Ken Haller as our new VP of Production! With his deep expertise and leadership, he’s a fantastic addition to our top-tier production team. Say hello to Ken in the comments! 👋 #WelcomeToTheTeam #LeadershipMatters #LetsThrive
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