Daasity

Many brands rely on broad targeting, but only 30-40% of those customers ever buy again. A better strategy? Run broad and lookalike targeting together. Learn how to optimize your digital marketing strategy below: https://lnkd.in/gWcEivHH

Are your SMS campaigns driving customers away instead of driving revenue? 96% of consumers report feeling frustrated by SMS marketing, yet 93% want to receive texts from brands. The disconnect isn't in the channel—it's in the approach. In our latest article with Attentive, we break down how to transform your SMS strategy with data-driven segmentation. Learn how to create targeted SMS campaigns your customers will love: https://lnkd.in/gswFRpg5

A year and a half into GA4, many brands are still getting to grips with it. While GA4 packs some impressive new capabilities, it also introduces subtle changes that can impact your reporting accuracy. So, if you have been wondering... Why your sessions don't add up month-over-month? What happened to your returning visitor metrics? Why your affiliate traffic seems to have dropped? If Google's attribution model favors their own channels? Check out Benjamin Zitney's top tips for mastering GA4, blog linked in the comments ⏬ #ga4 #analytics #data

NetSuite excels at financial management. Shopify powers ecommerce. But syncing the two? That’s where brands hit roadblocks—delayed insights, mismatched reports, and scattered data. ThirdLove, a leading online lingerie retailer, faced the same challenge. With Daasity, they seamlessly connected NetSuite and Shopify—gaining real-time financials, accurate inventory tracking, and a single source of truth. Stop fighting disconnected data. If NetSuite and Shopify aren’t working in sync for you, let’s fix that. 🔗 Check out the blog in the comments for more details. #Shopify #Netsuite

Data Platform: Choose your Fighter 💥 🥊 ▪️ Out of the Box: Quick setup, but a total black box. No flexibility, no customization. Hope you like one size fits all. 💰 Custom DIY: Ultimate control, if you have 100k to burn on engineers and months to build it. Oh, and good luck maintaining it. 😇 Hybrid: The best of both worlds, immediate insights and unlimited customization. A solution that scales. There's a clear winner. 🏆 See why brands are choosing Daasity. #unifedcommerce #datadrivenrevenue

Many brands hear “gifting” and think “Q4.” But did you know that the majority of shoppers purchase gifts throughout the year? 💝 With Valentine's Day alone driving $28.5 billion in consumer spending, the opportunity is far bigger than you might think. In our latest article, Daasity CEO Dan LeBlanc shares insights from his time at ProFlowers and sister brands. Learn how to: Identify your brand's perfect gifting occasions Segment and target gift buyers  Time your campaigns for maximum impact Drawing from real examples and data-driven strategies, Dan reveals how brands can transform seasonal moments into consistent revenue drivers. Get the insights here: https://lnkd.in/gE4935n7 #ecommerce #dtc #retail #data #gifting

Thats a wrap on our first event of the year, a live podcast recording to kick off NRF Foundation conference in style 🎬 Huge thank you to Rick Watson, Vinny O'Brien, and Nick Kaplan for shaking up the scene with a fresh event and bringing us together for an incredible night in NYC! We will be continuing these important conversations into 2025 🎙️ 💲 The Cheap Consumer: In a climate of economic caution, consumers are seeking value at every turn. 🃏 Marketing is King, Merchandising is Queen: Marketing takes center stage while merchandising complements. 🤖 AI is redefining Customer Experience: Innovation will determine the leaders of tomorrow.  📈 Growth, Capital and Exits: Navigating the investment cycle is key for long term success. ❕The Emperor's New Playbook: Modern Commerce demands fresh approaches, brands must adapt or risk exposure.

Want a break from all the holiday rush?? Join me with Steph (SJ) Carcamo, Michelle Smith, Philippe Roireau and Joe Fazzalari as Daasity, Justuno, Consio and Gorgias all share about what is going to expect from DTCX in 2025!! Can't wait - it's going to be 🔥

I've been pretty quiet the last two weeks working with a lot of brands through BFCM. I wanted to share some interesting observations from the brands we work with as we've seen some interesting trends!! So here's the Daasity scoop on BFCM... Larger brands due to brand awareness won!! 🔴 Brands doing < $10MM on Shopify saw the smallest YoY growth, usually in single digits. 🟢 Brands doing > $100M on Shopify saw the largest YoY growth coming in over 25% Sitewide offers drove higher YoY growth vs. those that were category or GWP offers. Bigger brands that did category or GWP outpaced sitewide and GWP from smaller brands showing the importance of brand. Small brands win on marketplaces!! 🟢 Brands doing < $10MM on Shopify saw the largest YoY increase on Amazon clocking in at over 50% 🔴 Brands doing > $100MM on Shopify saw the smallest YoY growth on Amazon, in the single digits. Why? Amazon is easier for most brands from a discovery perspective especially with the subset of customers that will always order from Amazon. Hopefully it can help with brand awareness but we've found that LTV from Amazon is always worse How did brands between $10MM and $100MM do? Middle of the pack on both Shopify and Amazon. It's too early for us to measure retail for these brands that are in retail but early indication is that retail was really good. Is this the death of DTC for many brands? No but it reinforces the need to be sell both in the digital space and the retail space #bfcm #dtc #shopify

It seems like every year, Black Friday sales get longer and longer. Does anyone else remember waking up before sunrise to snag the hottest deals in-store? Fast forward to today, and the game has completely changed. But what’s the real impact of short vs. long BFCM sales strategies? 🤔 Our very own Elizabeth Cruz, MBA, will be breaking it all down during this must-attend webinar hosted by ShipBob! Register today! https://hubs.la/Q02X1GQS0