E.L.F. BEAUTY

At e.l.f. Beauty, we believe that beauty is more than skin deep—it’s about confidence, self-expression and well-being. That’s why we’re beyond proud to partner with the Ad Council on their impactful, purpose-led ‘Love, Your Mind’ initiative, bringing mental health awareness into Roblox like never before. 💙    Through this immersive experience, we’re helping create a safe space where young people can connect, learn and take action for their mental wellness. Because taking care of your mind is just as important as taking care of your skin.✨    The collective initiative invites players to explore a virtual world designed to promote behavioral wellness through engaging adventures.     This experience features three interactive zones—one centered on friendship, another on stress management and meditation and a third dedicated to overcoming challenges. As players navigate the world, they’ll discover practical tools and strategies to support their mental well-being in meaningful ways.     From breaking barriers in beauty to breaking stigmas around mental health, we’re here for it. Jump into the game for fun with a purpose. 🎮   Our Gamer in Chief, Anna Bynum, contributed to a story with BeautyMatter about the game – read it here: https://lnkd.in/e2U38372

Our very own Kory Marchisotto took the stage with the legendary Kara Swisher at The Female Quotient for a conversation as bold as our brand: why the highest seats of power need more diversity. And yes, that meant talking a lot about ‘So Many Dicks.’   As Kory put it, progress starts within. If you want a seat at the table, you have to: 💥 Knock down self-doubt 💥 Believe in yourself 💥 Raise your hand 💥 Pick up the baton And for those already in power, it’s time to make room.   At e.l.f., representing the underrepresented is core to who we are. We want to pave the way for more inclusivity in the boardroom and beyond – playing fields, tracks, rinks and more. 🚀   Kory and Kara’s session was streamed on our Twitch channel, e.l.f. you! Democratizing access to this impactful conversation for every eye, lip and face, the live stream was one of our highest views live streams ever!   We’re here to shake up the status quo. We’re here to open doors. We’re here to prove that beauty—and business—works best when everyone gets a seat at the table. 💜

Empowering. Legendary. Females. — today, tomorrow and every day. 💜   At e.l.f. Beauty, empowerment isn’t just a word—it’s a movement that champions every eye, lip and face. When you feel empowered, you can do anything. We are fearless in our mission to uplift, amplify and celebrate legendary females who refuse to be confined by limits. This #InternationalWomensDay, we celebrate the trailblazing women who shatter ceilings, challenge the status quo and inspire change. From unstoppable icons like Katherine Legge and Billie Jean King, to incredible change makers like Amanda Nguyen and the fearless women in our e.l.f. community — we believe in the power of lifting each other up. Because when one rises, we all rise.   Representation matters and change starts from within. That’s why 74% of our team are women and 78% of our Board of Directors are women — reflecting the diverse community that we serve. To all the women making history today, tomorrow, and always—keep shining, keep leading, and keep empowering. ✨

We’re kicking down barriers and leveling the playing field - e.l.f. Beauty is now the Official Makeup and Skin Care Partner of the National Women's Soccer League (NWSL)! ⚽💄 e.l.f. is the eyes.lips.first beauty brand to sponsor the NWSL, and we’re here to do more than just show up. If by age 14, girls are dropping out of sports at two times the rate of boys - we know the playing field isn’t level yet. That changes now. Through this multi-year sponsorship, we’re:  🌟 Empowering. Legendary. Females.  🌟 Launching the ‘Glow for Glory Contest’ - open tryouts in key NWSL markets to clear the path for young talent to develop and grow   🌟 Backing the NWSL Championship Cup and  the NWSL Challenge Cup. “Of the few women who make it to C-Suite, 94% of them played sports. Access to sports provides leadership and life lessons needed later in life. The next generation can only dream bigger and reach higher if they have a firm starting point. Our partnership with the National Women’s Soccer League (NWSL) is that gateway to opportunities,” says Kory Marchisotto, CMO. This is more than sponsorship - it’s a movement.  Who's ready to kick off this e.l.f.ing journey with us? 🚀 

At e.l.f., inclusivity  is core to our business strategy and is inherent in everything we do. We are honored to be named the No. 1 brand on the 2025 SeeMe Index for Inclusivity, a data-driven ranking that evaluates diversity efforts across the entire e.l.f.ing beauty industry! 🚀 SeeMe’s latest report highlights e.l.f. for disrupting norms, shaping culture and connecting communities through positivity, inclusivity and accessibility - values we champion in everything we do, from our products and marketing to our brand purpose. “For instance, they partner with creators with disabilities for their Show Your(s)e.l.f campaign, but also created the 'Beauty For Every Eye' bundle (inspired by blind swimmer Anastasia Pagonis) to provide products specifically for blind and low-vision consumers.” - SeeMe Index This recognition reflects our dedication to building a beauty community where everyone is seen, heard, and celebrated. With 24 consecutive quarters of net sales and market share growth, we’ve seen firsthand that prioritizing inclusivity isn’t just the right thing to do - it’s also good for business. 💪 Being ranked No. 1 on the SeeMe Index is a testament to the real impact inclusivity has on beauty, business and beyond. Thank you, SeeMe Index, for recognizing what we’ve always believed: Beauty is for every eye, lip and face. ❤️ Check out the full list here: https://lnkd.in/eCskKWqB

We are over the moon excited to support our partner, activist and astronaut Amanda Nguyen as she takes off on a historic mission with Blue Origin - the eyes.lips.first all-female space crew! 🚀 Amanda is breaking barriers as the first Vietnamese woman in space paving the way for future generations of women in STEM. At e.l.f., we believe in democratizing dreams and celebrating those who push the boundaries of what’s possible. Amanda’s journey is about more than reaching the stars - it’s about uplifting, inspiring and empowering women and girls everywhere to dream big and embrace their limitless ‘yes’ energy. 💪 “e.l.f. is proud to celebrate Amanda’s triumph as much as her journey on this historic flight that will fuel dreams for generations to come,” said Kory Marchisotto, CMO. “Amanda is an accomplished astronaut. We want to amplify her incredible path to becoming one. The trials and tribulations - the shining stars of progress - are what make the journey an illuminating constellation. It is every step Amanda has taken that inspires the power of possibilities in others.”   Amanda will be flying alongside an incredible crew of trailblazing women: Aisha Bowie, Kerianne Flynn, Gayle King, Katy Perry and Lauren Sanchez. From the United Nations General Assembly - where we joined Amanda for the first gathering of past, present and future women astronauts - to the launch of our documentary-style short film, ‘Show Your(s)e.l.f’ celebrating her story, this partnership is a force multiplier for empowerment, confidence and inclusivity. The sky's not the limit - it's just the beginning. Let’s e.l.f.ing go, Amanda! 🌟 Read more here: https://lnkd.in/esnd6vpC

Did you know? 88% of employees believe a strong workplace culture is essential to business success.    At e.l.f. Beauty, we believe that culture is the heartbeat of our success. When people feel inspired, empowered and connected, they don’t just show up—they shine.     We take pride in our workforce culture – one that champions passionate relationships, healthy conflict and mutual accountability. We believe this winning formula unites our superpowers, enables us to embraces diverse perspectives, and deliver e.l.f.ing amazing results as bold disruptors with kind hearts.  That’s why we’ve cultivated a workplace where every eye, lip and face has a seat at the table. 💙 74% of our workforce is women  🌍 44% are diverse  🔥 76% are Gen Z and Millennial     We are a reflection of the communities we serve and the numbers speak for themselves:     ✅ 97% of employees say e.l.f. is a great place to work  🎁 95% think e.l.f. offers special and unique benefits  🚀 93% feel empowered to go above and beyond  💫 97% are proud of how we contribute to our community     At e.l.f., work is more than a job—it’s a collective force of kindred spirits on the same mission. Whether it’s fueling our marketing engine or democratizing access to beauty and beyond, e.l.f. is a company of the people, by the people, for the people, with the people.     If you’re looking for a place where you can show up as your authentic self, break boundaries and create impact—this is it. There’s no place like e.l.f. 💙    Check out some of our open roles here! ➡️ https://lnkd.in/eA8VY4qE  

No matter where we are and what we do, we bring the bold, break the mold and make an impact. This week, we hit the stage at the CAGNY Conference to share how we bring to life our vision of being a different kind of company - building brands that disrupt norms, shape culture, connect communities through positivity, inclusivity and accessibility. But wait - what the e.l.f. is CAGNY?!  💡 CAGNY = Consumer Analyst Group of New York  💡 For more than 50 years, the Consumer Analyst Group of New York has been connecting investors, management teams, and the media dedicated to the Consumer industry.  CEO Tarang Amin, CMO Kory Marchisotto and CFO Mandy Fields outlined our unique flywheel that helps us to fulfill our mission of delivering the best of beauty to every eye, lip and face:  ✨ Passionate owners  ✨ Value proposition  ✨ Powerhouse innovation  ✨ Disruptive marketing engine  ✨ Productivity model This has fueled the rocketship we call e.l.f. to become one of the few: 1 of 6 consumer companies out of 546 to grow for 24 consecutive quarters, and 1 of 1 cosmetic brands out of 988 to gain market share. And we’re just getting started. So, what did we leave behind at CAGNY? A little e.l.f.ing magic, a lot of big ideas, and the undeniable proof that beauty belongs in every boardroom. 

Praise your body 🙏🏽💜  We are so excited to share the newest addition to the Keys Soulcare line: Sacred Body Lotion - a nourishing, silky-smooth lotion that goes beyond hydration to nurture your skin and soul.   Infused with Chia Seed Oil, Glycerin, Shea Butter and Allantoin, this lightweight lotion replenishes moisture, leaving your skin soft, nourished and glowing. The signature Sage + Oat Milk fragrance (that our community knows and loves) helps clear your mind and reset your spirit, making every use a moment of holistic self-care. ✨  As our Goddess-in-Chief, Alicia Keys says, “Our bodies are sacred - think about what our bodies do for us every day, our bodies deserve thanks and praise.”  Elevate your body care routine into an empowering soulcare ritual with Sacred Body Lotion.   Get yours now and wrap yourself in its warm embrace.  Shop here: https://lnkd.in/ebq7STxF