Electronic Arts (EA)

Congratulations to our teams for being recognized as one of Fast Company’s Most Innovative Companies of 2025! 👏🎉 This is a great example of how our teams are using technology to power the future of interactive entertainment. The recognition highlights EA SPORTS College Football 25’s groundbreaking name, image, and likeness (NIL) program, that brought more than 11,000 athletes into the game, while also using cutting-edge technology to create authentic virtual likenesses at scale! It also recognizes EA SPORTS FC™ 25 for its new, AI-based gameplay system that incorporates athletes’ real-world stats and strengths for each position they play on the field. Check it out here ➡️ https://lnkd.in/g4MUhu-M

This #WomensHistoryMonth, we sat down with EA SPORTS FC™ commentator and former professional footballer, Alex Scott, to talk about women in sports and gaming. Dive into this interview and explore Alex's inspirations, her journey as the first English-speaking female commentator in the EA SPORTS FC™ franchise, and her empowering message for future generations of women and girls in sports and gaming. 🙌 ⚽ ➡️ x.ea.com/ea/easportswhm

“I'm really excited to see how people react to the final level… I think it's something that has not been seen in video games before.” We sat down with Josef Fares from Hazelight Studios—the creators of the beloved titles It Takes Two and A Way Out—to discuss the creative process behind their latest co-op adventure, Split Fiction, now available on PC, PlayStation 5, Xbox Series X/S, and the EA app! From the challenges of bringing such a complex vision to life to one level in particular that he believes is something that has never been seen before in video games, dive into this exclusive Q&A! 👉 x.ea.com/83609

EA SPORTS Madden NFL 25 and EA SPORTS College Football 25 are some of the most authentic sports simulation games in the world today—and they have come a long way since our first football title in 1988! 🏈 Richard Burgess-Dawson, Group Visual Director for EA SPORTS Madden NFL and College Football, talks us through recent tech innovations – including stadium building, player movement and ball handling, character creation, and more. Check out how we drive the most authentic experiences possible for our players everywhere! ➡️ x.ea.com/83465

Last week, Battlefield Studios embarked on the most ambitious community testing program in franchise history – Battlefield Labs. A key development in the ongoing expansion of Massive Online Communities, feedback from Battlefield Labs will influence the next Battlefield and beyond. It’s a space for play and exploration; an environment where our teams can test concepts and mechanics with our players before release. We’re excited to kick things off with players in Europe and North America before looking to expand in the future. 👉 x.ea.com/83364

At the intersection of sports, culture, and entertainment stands the historic and unforgettable experience that is EA SPORTS™ Presents Madden Bowl. 🏈 Hear from our very own Steve Schnur and John Reseburg about what the event means for music, sports, and shared fandom. 👉 x.ea.com/83354 Don’t forget to join us as EA SPORTS™ Presents Madden Bowl once again crowns the Madden NFL Championship Series (MCS) champion! The finale airs live from New Orleans on Feb. 7 at 6 PM CT on the official Twitch and YouTube channel.

Hoople Borpna to #TheSims! 🥳 Since the game first launched in 2000, more than 500 million lifetime players to date have joined the ranks of Simmers, showing us time and again that no one does community-driven entertainment like The Sims. Today marks The Sims’ 25th Birthday and to celebrate, players can now rediscover the magic of The Sims and The Sims 2 with The Sims 25th Birthday Bundle, listen to the ultimate Sims playlist on Spotify, and check out The Sims community spotlights across formats on YouTube. From exciting expansion packs to beloved staple characters, tell us your favorite Sims memory. Let’s hear it in the comments! Don’t forget to tune into The Sims 25 Hour Livestream, beginning today, February 4 at 2pm PST / 5pm EST! Join us for 25 straight hours of fun, heartfelt moments, and a dash of mischief with the likes of Doja Cat, Latto, and so many more. 👇

New Year, New Opportunity. 🎇 Time to make play happen in 2025. 👉 https://x.ea.com/ea/2025 #MakePlayHappen #HappyNewYear

✨ 🎮 Happy Holidays from all of us at Electronic Arts! 🎮 ✨ As we embrace the holiday spirit, we're grateful for the moments of connection and joy that video games and entertainment bring to our lives. Thank you to our amazing players, fans, partners and the incredible people at EA that make play happen! 🫶 We can't wait to continue this incredible journey with you in 2025 and push the boundaries of interactive play and community-driven entertainment even further! 🙌

🌍🎮 Our incredible teams, harnessing the power of leading-edge technology, spent 2024 delivering unparalleled entertainment experiences that continue to build and grow global communities of hundreds of millions of players and fans. This year, we gave people more ways to play, create, watch, share, and connect in, around, and beyond our games. 🐉⚽️ From the world of Thedas in Dragon Age: The Veilguard to the pitch with EA SPORTS FC 25, we showcased our creativity and passion across all our titles. 🏈🏒🏆 Whether it’s on the gridiron in EA SPORTS Madden 25 and College Football 25, skating with the pros in EA SPORTS NHL 25, or competing in the category-leading Apex Legends, our commitment to creating authentic characters and experiences is unmatched. 🏡🎁 And the Sims 4 continues to be the gift that keeps on giving, with new expansions that enhance ways to create and connect. As we look to 2025, bigger blockbuster adventures, more unrivaled sports action, and deeper social connections are on the horizon. 🚀🎉 Read more. ➡️ https://x.ea.com/82803