Minoa

🎙️ "𝐄𝐯𝐞𝐫𝐲 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐤𝐧𝐨𝐰𝐬 𝐭𝐡𝐞𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐬𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐑𝐎𝐈, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐝𝐨𝐧'𝐭 𝐝𝐨 𝐢𝐭. Minoa 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐨𝐧𝐧𝐚 𝐥𝐞𝐭 𝐮𝐬 𝐝𝐨 𝐭𝐡𝐚𝐭." We talked to Evan, Co-Founder and Head of Revenue at Reprise, about the transformation to a value driven, ROI focused organization. Since starting to use Minoa, Reprise has been able to: ✅ Increase conversion rates from proof-of-concept to closed won ✅ Consistently quantify customer problems that they solve ✅ Improve deal qualification and help both sides understand early on what they would get out of a deal ✅ Quickly scale value selling across the organization Check out the full case study below 👇 Thanks to Evan Powell for the great conversation! #valueselling #valueintelligence #ROI

📊 We have compiled a comprehensive value library with the most common, battle-proven B2B SaaS ROI calculations. Comment 'Value' and check it out!

The hardest part of value selling? Sometimes, it’s getting your own company to buy in. We all know value resonates with customers. But for value selling to drive real results, it needs to be more than a slide deck or a one-off workshop. It needs to be part of your company’s DNA. That means leadership reinforcing it. Sellers applying it consistently. Customer teams using it to guide expansion. When that alignment is there, value becomes more than a sales tool - it becomes how you grow.

Currency is only part of customer value. When making a business case, ROI is important—but it’s not everything. At Minoa, we help teams go deeper: ✅ Uncover the real business challenges behind a purchase ✅ Build strong value hypotheses, not just surface-level numbers ✅ Identify high-impact use cases that drive real change ✅ Create urgency by showing the cost of inaction ✅ Show P&L impact in a way that resonates with leadership ✅ Connect the dots between the purchase, strategy, and key business events Buyers don’t just need a number—they need a story that justifies action. Are you equipping your champions with the full picture?

No more “Risky Clicks” 👍 Know the feeling when you get a link and have no idea what to expect if you click? A compelling Minoa business case, co-authored and validated with the champion, makes every recipient happy. We're now adding a lovely preview whenever you paste the sharing link in a message!

Team Member Spotlight: Felix! Overdue to give a huge shoutout to Felix, one of our earliest team members - and an incredible driving force behind our product development and engineering efforts. Prior to joining our team, Felix co-founded Userlane - a market-leading digital adoption platform that supercharges digital transformations in companies like AUDI AG, PwC, or Celonis. Based a few hours ahead of our team in Munich, Felix has become known as our overnight feature express - unstoppable at building amazing functionality at record speed. Who wouldn’t appreciate waking up to messages like this? “Good morning to SF! 🌆 … the overnight feature express has arrived: Loom recording. Github link. chooo choo until later this week 🚂💨💨” Besides an infectious use of emojis and code comments that are always helpful and sometimes hilarious, I credit Felix with establishing so many of our most impactful habits as a team: ▶️ Show don’t tell - lots of demos while working on a new functionality, whether in team meetings or async over Loom ▶️ Beware of scope creep - for every change in scope, decide whether to add to the existing ticket vs create a separate issue ▶️ Don’t ignore DevEx - prioritize customer impact over ‘building cool things’, yet allocate some resources to make sure we can continue to ship fast Last but not least, Felix also gives us the (occasional) welcome excuse to visit Munich 🥨🍻 -- Excited about joining an exceptional engineering team that ships every day? Let's have a chat! 😊

Nobody wants just business case factories anymore. This phrase came up in a recent conversation with a potential customer, and it perfectly captures the shift we’re seeing across organizations today. For too long, many solutions have focused solely on cranking out business cases—polished decks filled with numbers that often lack depth or connection to real-world challenges. But that approach is no longer enough. At Minoa, we believe there’s a better way. The modern buyer doesn’t just want a business case; they want meaningful discovery, actionable insights, and tailored use cases that align with their unique goals. Yes, building a business case is still part of the process—but it’s not the starting point. Organizations are moving from technical sales toward more commercial-driven conversations, where value is demonstrated early and often. Here’s what we’re seeing: 1/ Discovery first: Understanding pain points and uncovering the right use cases are critical to building trust and credibility as sellers try to be seen as a strategic advisor. Mapping industry- or persona specific use cases to the problems of the customer is a starting point of the conversation and it goes all the way through. 2/ Behavioral shift: Sellers are rethinking how they engage, focusing on value-driven conversations earlier in the cycle. We see that as sellers start using Minoa, they become more aware of the questions they need to ask to understand the key areas and initiatives of the customer. 3/ Specific value: It’s about more than ROI slides—it’s about embedding value into every stage of the customer journey. From the first value hypothesis to the upsell/cross-sell and renewal. The days of treating value as an afterthought late in the funnel are over. A lot of the leading GTM teams are embracing this shift and move away from purely a technical sale to a commercial sale, too and a value motion is the answer. Curious how you have handled the change inside your organizations? PS: Victor sneaking in there!

We’ve all heard it before … ‘Customer Success is dead’. The future? Teams that unlock new value for customers - again and again. Winning the first deal is just the beginning. The teams that win long-term help customers realize impact and expand value over time. But driving value expansion isn’t a guessing game. It requires revisiting the business case—aligning on new goals, tracking progress, and proving outcomes. With Minoa, teams stay anchored to value from day one through every expansion conversation. Our customers drive impressive growth by scaling their footprint within existing accounts—because they never stop showing value.

Minoa now helps you stay up-to-date with all of your business cases! Our Slack integration will give you a ping every time a new visitor looks at your business case or completes a customer survey. High champion engagement = faster sales cycles. Minoa is making it easy to follow up on deal signals and build momentum from qualification to closing.

Camera roll: behind the scenes of our video shoot today 📽️ Excited to share some stories about one of our favorite customers very soon!