Vividly

You know what brands need right now? Fewer spreadsheets and more power ballads. So, we made you a mixtape (for real) 📼 Remember staying up till 2 AM making the perfect mix for someone you really liked? That's basically us. Personally, we think 'Analytics Groove' is a banger but give it a listen and let us know your favorite! https://shorturl.at/upNB5

🚨 Checklist alert 🚨 Are you tracking these key ROI metrics in real-time? ◦ Baseline sales: Do you know your true baseline? ◦ Incremental revenue: What’s the dollar value generated by each promotion? ◦ Promotion cost: Have you accounted for all costs, including discounts and fees? Analyzing ROI on your trade spend shouldn’t be as awful as high school gym class. Come to the light. Go Vividly.

When they started using Vividly to manage their deductions, Health-Ade stopped reacting to deductions and started proactively managing them. ”All these changes have contributed to a flow...that is sustainable and allows us to efficiently scale,” says Claudia Ogaz, VP, Corporate Controller at Health-Ade. “Now, we have a lot more clarity, consistency, and efficiency.” The results speak for themselves: ✅ $700K recovered from $1.1M in disputed deductions ✅ Processing time cut in half ✅ 25% time savings for their finance team Read the whole story here 👉 https://shorturl.at/kEosq Claudia Ogaz, CPA

Your trade spend spreadsheet doesn’t have to be as confusing as Cold Harbor. Come to Vividly. We can’t promise to save your Innie, but we promise to save your time.

What's going on in the #cpgindustry this week? In case you somehow missed it: PepsiCo is officially acquiring poppi for $1.95 billion. The deal includes $300 million of anticipated cash tax benefits, bringing the net purchase price to $1.65 billion. Animal-free dairy company New Culture has received a $5 million investment from pizza chefs and restaurant operators for its animal-free mozzarella. The first restaurant to serve New Culture’s plant-based mozzarella will be Pizzeria Mozza in Los Angeles. GoodSAM, PBC has raised $9 million in Series A funding led by ALIVE Ventures and Desert Bloom. The round brings the company’s total funds to $10.5 million, which it will use to expand its team, launch new product lines, and continue direct trade support for smallholder and indigenous farmers. Maazah has expanded its Middle Eastern inspired sauce portfolio with the launch of lentil dips. The plant-based dips are offered in four varieties including basil jalapeno, lemon tahini, roasted red pepper and turmeric ginger. Quest Nutrition is launching a line of protein milkshakes, featuring 45 grams of protein derived from ultrafiltered milk, 2 grams of sugar, and 4 grams or less of net carbs. Silver Spring Foods, Inc., a subsidiary of Huntsinger Farms Inc, is launching a signature sauce line featuring four flavors: honey chipotle aioli, garlic parmesan aioli, horseradish bistro aioli and hot honey chili sauce. Shaquille O’Neal just announced an investment in Beatbox Beverages, a brand of RTD cocktails known for their high alcohol content. Shaq also launched a new flavor with the brand, Blueberry Lemonade, containing 11.1% alcohol-by-volume.

This week for #MissionDrivenMonday, we’re thrilled to spotlight Om Mushroom Superfood, a trailblazer in the health and wellness sector. Why Om Mushroom stands out: 🍄 Sustainable Agriculture: Om Mushroom is deeply committed to eco-friendly farming practices, cultivating their mushrooms with minimal impact on the environment. 🍄 Promoting Holistic Health: Every product from Om Mushroom is designed to support overall well-being, essential for a balanced lifestyle. 🍄 Innovation in Wellness: Om Mushroom leverages cutting-edge science to ensure they offer the most beneficial and innovative products on the market. See how Vividly helps Om Mushroom scale their business to reach as many people as possible 👉 https://shorturl.at/xF6la

I track your trade dollars, but I’m not a bank,   I spot bad deductions before they tank.   I forecast trends, so you're never blind,   Helping trade spend stay aligned.  What am I?  Answer: Vividly!  

Here's what's up in the #cpgindustry this week: Kate Farms, a medical-grade meal replacement brand, has announced a new line of plant-based Kids Nutrition drinks in Target locations across the country, as well as online at Target.com, marking a major expansion outside of the medical channel and into mainstream retail. Bloom Nutrition – and by extension, Keurig Dr Pepper Inc. have launched Bloom Pop, a shelf-stable prebiotic soda, which will launch at Walmart and other .major retailers nationwide on Labor Day. JonnyPops has unveiled new mini cream pop flavors: birthday surprise minis with cream, Neapolitan minis with cream and unicorn minis with cream. The mini cream pops will be available at Sprouts Farmers Market, Kroger, and Fresh Thyme Market Califia Farms recently debuted multiple new products including Birthday Cake Almond Creamer, Organic Pistachio Almond Creamer, and Pure Black Espresso Blend Cold Brew, available nationwide at Whole Foods Market. Plant-based milk maker MALK Organics is adding two new varieties of unsweetened plant milk to its portfolio: Soy and Coconut. The Coconut milk will launch in Whole Foods Market and Sprouts Farmers Market stores this month, while Soy will have an exclusive rollout in Whole Foods.

After Expo West comes the real challenge for brands—turning those conversations into lasting growth. That’s where Vividly comes in.     ✅ Maximize Your Trade Spend – Don’t let your promotions in new retailers get lost in the shuffle. Vividly helps brands analyze trade spend in real-time, ensuring every dollar works harder.     ✅ Save Time on Deductions – Post-show follow-ups mean a flood of invoices and deductions due to new distribution. Vividly’s automation cuts processing time, so your team can focus on growth, not paperwork.  ✅ Data-Driven Decisions – With AI-powered forecasting and insights, you can refine your post-show strategy, optimize promotions, and drive higher ROI.  Expo West is just the beginning. Let’s turn that momentum into measurable success. Ready to see how Vividly can help? Let’s connect!  #ExpoWest #TradePromotions #CPG

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