𝙍𝙤𝙨𝙬𝙚𝙡𝙡 𝙤𝙣 𝙩𝙝𝙚 𝙍𝙞𝙨𝙚
The recent 𝘎𝘕𝘍𝘊𝘊 400 𝘐𝘯𝘴𝘪𝘥𝘦𝘳 podcast with host Kali Boatright featuring Katrina Singletary revealed how one city is redefining local government through business-minded innovation.
As Government Community Affairs Manager for the City of Roswell, Georgia, Katrina, recently honored with the GNFCC BOLD Businesswoman on the Rise Award, shared how her team is transforming economic development through a refreshingly entrepreneurial approach.
"Mayor Wilson gave us permission to fail," she explained about their groundbreaking Czech Republic trade mission. "But if you're going to fail, do it with excellence."
This mindset has yielded remarkable results:
• Securing PBS Aerospace, a 200-year-old Czech company bringing high-paying manufacturing jobs
• Creating a "white glove" concierge program for business development that's becoming their competitive advantage
• Attracting two professional soccer franchises with plans for an entertainment district larger than The Battery
• Positioning Roswell as a hub for "the weird part of AI" in healthcare
What's most instructive is Katrina's relationship-focused approach. When meeting the Czech Republic's consulate, she recognized an overlooked opportunity where others saw challenges.
"We are here to complement, not compete," she emphasized about Roswell's relationship with neighboring cities.
The lesson? Sometimes the most significant growth comes from markets others have dismissed as too small or complex. By bringing business principles to government and focusing on relationships first, Katrina's team is creating a blueprint other communities would be wise to study.
As host Kali Boatright noted, it's not just Katrina that's on the rise; it's the entire city of Roswell.
You can find the show on your favorite podcast app or at https://lnkd.in/eWEMbmDV.
𝘛𝘩𝘦 𝘎𝘕𝘍𝘊𝘊 𝟦𝟢𝟢 𝘐𝘯𝘴𝘪𝘥𝘦𝘳 is presented by the Greater North Fulton Chamber of Commerce (GNFCC). GNFCC is a private, non-profit organization that promotes the interests of its members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. Connect, build, and grow with the Greater North Fulton Chamber of Commerce!
𝘛𝘩𝘦 𝘎𝘕𝘍𝘊𝘊 𝟦𝟢𝟢 𝘐𝘯𝘴𝘪𝘥𝘦𝘳 is produced by John Ray and Business RadioX® - North Fulton.
#roswell #innovation #economicdevelopment #gnfcc #northfulton