Ipsos in US

The new America presents four core realities that businesses must navigate. In our latest Insights to Activate, we explore how the 2024 election has reshaped the terrain for citizens and businesses around the world. https://lnkd.in/gVdW6ncr Discover what brands and specific sectors, like CPG, retail, tech, and healthcare, need to know about developments in public opinion. 📚 read our detailed Point of View 🎞 join us on April 9 for our virtual online panel discussion 🔦 explore our research toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gmA8GarH Clifford Young John Boerstler Philip Ryan Jason McGrath Karin O'Neill Douglas Brooks Lisa Sobilo Joe Lonek Peter Mackey

THE QUIIRK'S EVENT: CHICAGO | April 2 - Ipsos’ Stephanie Bannos-Ryback and Kristy Click join leaders from Nestle Purina and HP Inc. to share lessons learned from early AI adopters so that you can avoid pitfalls in your gen AI journey. Don't miss out! https://lnkd.in/g5SdbUeU

The 50th edition of our foresight magazine focuses on man's best friends... pets. Check What the Future Pets and be sure to join us for our deep dive webinar on April 8! https://lnkd.in/giyTYSY6

As the pet product market and other markets explode, brands can use community panels to tap into the emotional drivers behind pet ownership, says Ipsos’ Kristy Click. https://lnkd.in/gtAMf9-9 For more insights, don't miss our deep dive webinar on April 8 https://lnkd.in/gju5VMQ3 Kristy Click

New findings from our annual Happiness Index shows that most people are happy (71%), and we are happiest in old age. People in their 60s and 70s are the most likely to say they are happy (75% and 76% respectively). Access detailed findings here. https://lnkd.in/g69PPtKZ

The current tariff situation between the U.S., Canada, and Mexico is creating volatility for businesses. Ipsos AutoPulse provides you with a clear, real-time understanding of how American consumers are reacting to the tariff situation. Gain a better understanding of automotive consumer sentiment, purchasing intentions, and price sensitivity. This analysis enables you to factor the Voice of the Customer (VoC) into your key decision-making, ensuring your strategies align with evolving consumer needs. https://lnkd.in/gps22EQJ Graham Gordon Jaime Mellen Joseph Zaremba

Discover what brands and specific sectors, like CPG, retail, tech, and healthcare, need to know about developments in public opinion. In our latest Insights to Activate, we explore how the 2024 election has reshaped the terrain for citizens and businesses around the world. https://lnkd.in/gVdW6ncr 📚 read our detailed Point of View 🎞 join us on April 9 for our virtual online panel discussion 🔦 explore our research toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGKjKxXQ Clifford Young John Boerstler Philip Ryan Jason McGrath Karin O'Neill Douglas Brooks Lisa Sobilo Joe Lonek Peter Mackey

One in four Americans say they have reduced or stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story. https://lnkd.in/gdPGXbvY

By a ratio of nearly three to one, Americans say that the cost of living is off on the wrong track (61%) rather than going in the right direction (22%), and just 32% of Americans approve of the way President Trump is handling the cost of living. https://lnkd.in/g9RDpG_G

According to a new Washington Post/Ipsos poll, federal workers are proud of their work but don’t feel the average American understands what they do (more below!). https://lnkd.in/gf9vDVgQ This is a problem for every agency and federal worker right now. They need to #KnowNewAmerica to meet the efficiency and budget demands of the Trump administration. https://lnkd.in/gGKjKxXQ In a nutshell: -Nearly all (95%) say they are proud of the work they did over the past few years. Most federal workers (89%) feel their work over the past few years benefited the United States. Likewise, most also feel the work their team (91%) and their agency (92%) did benefited the United States. -Federal workers are mixed on whether Americans understand what their agency does. Forty-four percent of federal workers believe the average American understands what their agency does, while 55% say they don’t understand.