Known

Cycle for Survival has raised more than $400MM for rare cancer research and clinical trials at Memorial Sloan Kettering Cancer Center since 2007. Each and every year, our team is proud to ride and raise funds and awareness in support of this critical mission. Join us! https://bit.ly/4bFecrN

We won’t lie, the The Clios look good on our shelves. Huge congratulations for this win to our partners at Rockefeller Center and Top of the Rock.

What Kern said.

In his first interview since Ad Age named Known to its Agency A-List top ten (for the 2nd straight year) and Agency of the Year for Data & Insights (for the 3rd year in a row), our Chairman and CEO, Kern Schireson, joins hosts Brian Wieser, CFA and Olivia Morley on their podcast, "Agency Business," to talk about why CMO's are switching to Known and what comes next amidst all the changes in our industry. Full ep here: https://lnkd.in/e3FHMCAD

Today, Ad Age named Known the #6 overall Agency in the world, marking our second straight year in the top ten. Also, for the third year in a row, we were named Agency of the Year for Data & Insights. As Ad Age put it, “Pegging Known as a media, creative or data and analytics shop is nearly impossible. It does them all.” We’re grateful to the writers and editors for this recognition, to all of our incredible clients who trust us with their business, and to our brilliant team for their breakthrough work that continues to push our industry forward. Here’s some of what Ad Age had to say: Known’s proprietary technology Skeptic™️ "has been trained on data from 1.8 million micro-campaigns, churning out more than 4 billion person-level predictions across more than 100,000 campaign assets" “Data, micro-experiments and modeling infuse everything Known does.” “Known is much more than a data and insights agency. It’s a media, creative and experiential marketing shop that also produces original programming for Netflix, Amazon Prime and Hulu.” Known’s “Segment Simulator…empowers clients to interact with AI-generated customer proxies. That can include asking a simulation of an individual within a segment how she might react to a given approach, then tweaking things based on the feedback.” The “FEMA data integration Known developed as media AOR for Moderna…is used to turn off ads in disaster areas, something that’s of wider relevance for most other marketers.” Known’s “Causal Modeling identifies upper-funnel brand-building messages that cause lower-funnel actions, such as sales or sign-ups. It provides early notification of when brand messages are likely to lead to sales or other conversion metrics.” “Known launched an experiential practice…that included the first AI-powered phone booth in the U.K. for a Spotify B2B campaign.” “Remarkably, the agency works for most of the giant digital platforms, including Google, Meta, Amazon, Microsoft and TikTok, renewing contracts and growing work for most of them in the past year.” Known’s unique model “includes incentives based on key performance indicators agreed to with each client, so the agency and client interests are aligned.” “For Shake Shack, Known put its AI chatbot, The Big Lebotski, to work tweaking a rival. After Chick-fil-A changed its policy on selling only antibiotic-free chicken, Known helped Shake Shack execute a promotion to offer free, antibiotic-free chicken sandwiches via a promo code on Reddit. The effort slashed CM’s by 43% and cost per click by 25%.” “Known turned Netflix’s longest-running hit, “Chef’s Table,” into a full-fledged business, replete with a new logo design, website, original content, live events and experiences…and e-commerce platform with merchandise designed by Known. The project used Known’s research, strategy, creative, design, social, data science and media teams.” To read Ad Age’s new feature on Known, click here: https://bit.ly/3XzUNlZ

Today, Ad Age named Known the #6 overall Agency in the world, marking our second straight year in the top ten. Also, for the third year in a row, we were named Agency of the Year for Data & Insights. As Ad Age put it, “Pegging Known as a media, creative or data and analytics shop is nearly impossible. It does them all.” We’re grateful to the writers and editors for this recognition, to all of our incredible clients who trust us with their business, and to our brilliant team for their breakthrough work that continues to push our industry forward. Here’s some of what Ad Age had to say: Known’s proprietary technology Skeptic™️ "has been trained on data from 1.8 million micro-campaigns, churning out more than 4 billion person-level predictions across more than 100,000 campaign assets" “Data, micro-experiments and modeling infuse everything Known does.” “Known is much more than a data and insights agency. It’s a media, creative and experiential marketing shop that also produces original programming for Netflix, Amazon Prime and Hulu.” Known’s “Segment Simulator…empowers clients to interact with AI-generated customer proxies. That can include asking a simulation of an individual within a segment how she might react to a given approach, then tweaking things based on the feedback.” The “FEMA data integration Known developed as media AOR for Moderna…is used to turn off ads in disaster areas, something that’s of wider relevance for most other marketers.” Known’s “Causal Modeling identifies upper-funnel brand-building messages that cause lower-funnel actions, such as sales or sign-ups. It provides early notification of when brand messages are likely to lead to sales or other conversion metrics.” “Known launched an experiential practice…that included the first AI-powered phone booth in the U.K. for a Spotify B2B campaign.” “Remarkably, the agency works for most of the giant digital platforms, including Google, Meta, Amazon, Microsoft and TikTok, renewing contracts and growing work for most of them in the past year.” Known’s unique model “includes incentives based on key performance indicators agreed to with each client, so the agency and client interests are aligned.” “For Shake Shack, Known put its AI chatbot, The Big Lebotski, to work tweaking a rival. After Chick-fil-A changed its policy on selling only antibiotic-free chicken, Known helped Shake Shack execute a promotion to offer free, antibiotic-free chicken sandwiches via a promo code on Reddit. The effort slashed CM’s by 43% and cost per click by 25%.” “Known turned Netflix’s longest-running hit, “Chef’s Table,” into a full-fledged business, replete with a new logo design, website, original content, live events and experiences…and e-commerce platform with merchandise designed by Known. The project used Known’s research, strategy, creative, design, social, data science and media teams.” To read Ad Age’s new feature on Known, click here: https://bit.ly/3XzUNlZ

This International Women’s Day 2025, I honor all of the incredible women who reach for more and uplift one another along the way.    It was a privilege to spend the morning at Nasdaq Exchange with some of these very women, celebrating our collective achievement and reaffirming our resolve. We are not - and will never be - finished pushing for a better, brighter future.   Known Namrata Patel Samantha Riboul Rachel Hipschman Breanne Loso Jillian Dooley   #Nasdaq #NasdaqExchange #IWD Photo Credit: Nasdaq, Inc. 

Last month, Campaign US editor Luz Corona, MPS wrote about Known’s design team, featuring our Global Head of Design, Aya Baeshean. Here’s a look at the incredible work Aya and team have been up to lately…they've sure been busy. https://lnkd.in/d2bfAzY3

Thank you Axios for spotlighting Known Originals. In a time of industry disruption, we’re proving that brand-inspired storytelling can power entertainment—when done right. “Toys “R” Us Family Faceoff” is just one way we create stories that build real fandom. Much more coming soon.

We're so proud to team up with Memorial Sloan Kettering Cancer Center to raise awareness for cancer treatment through an iconic OOH media billboard in Times Square that will be playing all month long. Huge thanks to R/GA for the stunning creative that brings this important cause to life.