LiveRamp

The future of advertising is about flexibility and automation, empowering brands to connect with audiences on their terms. That’s why I’m excited to share our participation in the Spotify Ad Exchange, a partnership between Spotify LiveRamp that strengthens the programmatic advertising landscape. Our partnership, and Spotify's adoption of RampID, makes Spotify's highly-engaged, large-scale audience more addressable for buy-side targeting, enabling advertisers to find and target their desired audience, and measure results across the funnel more effectively. Learn more here: https://lnkd.in/gNPBUTQG A huge thank you to Lee Brown, Emma Vaughn, and Nina Harvey O'Connor on this partnership!

Away luggage, Supergoop! sunscreen, Abercrombie resort wear... The White Lotus isn’t just giving us drama, luxury, and Parker Posey in oversized sunglasses — it’s also giving us a masterclass in a paradise of brand partnerships. 🏝️ Did you catch any others? More importantly: did they feel authentic, or did they stick out like a tourist in a brightly patterned shirt? At RampUp, LiveRamp CMO Jessica Shapiro led a panel discussion expanding on how media, marketing, and measurement are evolving. Watch "The Transformation of Media, Marketing, and Measurement: What’s Next for Advertisers?" and explore the full RampUp 2025 session library for more insights from the experts. https://bit.ly/4bI0jZN

🔐 Data Collaboration: A Pillar for the Future of Businesses LiveRamp's Clean Room architecture is revolutionizing how businesses collaborate on their data. ✨ With an interoperable, flexible, and secure platform, your teams can optimize data usage globally while ensuring compliance with privacy standards. Discover how our multicloud approach, combined with fine-grained governance and resource management, enables valuable insights while guaranteeing data security and compliance 📈 This innovation drives better business outcomes! Read the full article to explore LiveRamp's collaborative model in depth ▶️ #DataCollaboration #TechInnovation #DigitalTransformation

Marketers often see roadblocks in using data for CTV, but those challenges are more perceived than real. 👻 This is what Tim Norris-Wiles at LiveRamp believes, as he explained to VideoWeek at their conference, New Video Frontiers, and why advertisers should not be intimidated by data-driven CTV. With automation and standardisation evolving in environments like clean rooms, CTV is no longer limited to big brands. Businesses of all sizes can harness deep vertical datasets to better understand, identify, and engage with their customers, driving greater scale and revenue across the industry. 🎥 Watch the full interview to learn more: https://lnkd.in/erqjhZDe #CTV #DataDrivenAdvertising #Marketing #CleanRooms

🔍 Why a reliable identity is essential for marketers In an ever-evolving digital landscape, not all identities are created equal. With the disappearance of cookies and third-party signals, businesses must adopt a robust identity strategy to connect their data, optimize their campaigns, and ensure responsible use of customer information 🤝 A sustainable identity solution not only improves targeting and measurement but also strengthens trust and compliance! 💡 Read our article to understand how a reliable identity approach can transform your marketing:

RampUp 2025 was a marketing masterclass. Now, it’s time to turn insights into action.💡 From first-party data to AI, personalization, and measurement, these 25 marketing moves will help you stay ahead. Which one will you make first?

🚀 Big news! SmartyAds is teaming up with LiveRamp, the leader in data collaboration platforms, to revolutionize the way advertisers connect with their audiences. 🎯 This partnership unlocks new possibilities for personalized, impactful campaigns by combining the precision of SmartyAds DSP with LiveRamp's cutting-edge data solutions. Now, advertisers can tap into high-value audience segments and improve campaign addressability. Curious about how this collaboration can supercharge your advertising outcomes? 🤔 Dive into the details and discover the benefits in the article! 👇 📖https://lnkd.in/eVGTzCbW #AdTech #SmartyAds #LiveRamp #DataCollaboration #DigitalAdvertising #Innovation

📢 Attention marketers: Your data strategy needs an upgrade. At MarTech's Spring Virtual Conference, LiveRamp experts are breaking down how data collaboration and cross-media measurement are revolutionizing advertising. 💡Daniella Harkins explores how identity-powered data collaboration enhances customer engagement. 📊 Chelsea Heredia (Eaton) & Jack Foster unveil Cross-Media Intelligence, the key to unified, deduplicated media measurement. Check out the agenda: https://bit.ly/4iH8JTB

When you think of AI in marketing, your first thought might be content creation. But what about using AI to better understand your audience while protecting their privacy? Dotdash Meredith's Lindsay Van Kirk explains how D/Cipher connects content and intent in the moment — no identifiers needed. Just smarter, more effective marketing. Watch the full session, "Beyond the Buzz: Powering Connectivity to AI, Marketers’ New Must-Have" (and more 🔥 insights) from RampUp 2025, now on demand. https://bit.ly/4bI0jZN

The future of healthcare data collaboration is privacy-first. LiveRamp’s RVP of Healthcare & Lifesciences, Jason Brenner, joined the podcast "She Said Privacy/He Said Security" to explore: ✔️ Best practices for secure data-sharing ✔️ Why marketing, privacy, and legal teams must collaborate early ✔️ How LiveRamp enables compliant healthcare data activation Don’t miss these expert insights! Listen to the episode here: https://lnkd.in/gjcgqRck