LPK

To resonate with a modern audience while preserving its beloved legacy, LPK partnered with Saratoga to strengthen its identity. We created a core brand idea and communication strategy: The Art of Water—elevating the brilliance of Saratoga and its ability to enrich life’s grand and subtle moments. From the SNL writers’ room to the Golden Globes and the pages of Vogue, Saratoga is dripping with cultural relevance and shining in the spotlight like never before. See the full case study: https://lnkd.in/gu3_BFwC

How can brands cut through the noise to focus on what truly matters? Trend translation. It isn’t just about data—it’s about people: their desires, emotions and aspirations. At LPK, we prioritize preparedness over prediction through our Future Fluency approach. By turning trends into strategic intelligence, we empower brands to navigate uncertainty with confidence and act on opportunities with clarity and precision. Learn more about our methodology here: https://lnkd.in/g7k39x2x

This week, our team came together in Cincinnati for some in-person collaboration and creative thinking. We even enjoyed sipping on a few partner brands—past and present. ✨ Cheers to connecting through passion and purpose!

Introducing the first edition of our monthly newsletter on LinkedIn, where we’ll be sharing a roundup of recent work, editorials and events! This month, we’re giving you a look at our recent case studies that span culinary icons and joyful performance. Our work with Saratoga, Franklin Sports, Holland House, Isotoner and Pillsbury highlights the passion and versatility our teams bring to every challenge. Read + subscribe below. 👇

The GLP-1 companion food landscape is rapidly expanding, and CPG leaders must adapt with creativity and deep consumer understanding to keep up. Join us for an exclusive 45-minute session on March 20th at noon ET via Zoom, where we’ll explore emerging trends in product formulations, packaging design and brand positioning. Hosted by LPK, this is your chance to gain insights and exchange ideas with fellow industry leaders. Only 15 spots remain, and the session will not be recorded—secure your spot now! Register here: https://lnkd.in/gcS-9n4M

Volatility is our new reality. In our latest article, Mastering the Momentum of Change, we reveal how brands can not only keep pace with constant shifts but also turn uncertainty into a competitive edge. By embracing a Future Fluent approach, successful companies learn to anticipate change, adapt with intention and build resilience from within. Discover how redefining your relationship with change can transform challenges into strategic opportunities. Read the full article here: https://lnkd.in/gjVN9gJY

LPK is proud to have partnered with P&G on the Quils brand portfolio for nearly a decade, contributing to its legacy of soothing relief and product expansion through design strategy and packaging design.

Cool People Saying Smart Things – April 2025 is live! Join us for a morning of smart insights, real conversations, and great coffee at Somerhaus in Cincinnati. We’re bringing together experts in digital media, branding, content strategy, and AI to share trends, strategies, and ideas you can use right away. Speakers: John Crenshaw | Digital Media Trends (paid, organic, and beyond) Emily Flannery | Brand Insights Seth Tanner ™️ | Content Strategy Helen Todd (Human) | AI & Creativity What You’ll Learn: The latest in digital media and how to maximize impact across paid and organic channels How brands evolve to stay relevant and create lasting impact Strategies for building engaged communities and fan-driven content How AI is shaping the future of creativity for marketers and brands 📅 April 2025 📍 Somerhaus, Cincinnati 🎟 Limited seats available – Get your ticket on Humanitix to officially register: https://lnkd.in/gMx2q_zY This event will sell out, so don’t wait. Looking forward to seeing you there!

We're #hiring! We are looking for a passionate Account Manager – Client Services to join our team and drive exceptional client relationships and project success. If you thrive in a fast-paced, collaborative environment and have a strategic mindset, this role is for you! Apply today. Know anyone who might be interested? Share this post with your network!

LPK revitalized the Isotoner brand identity to modernize its presence while honoring its legacy. The refined identity not only brings a contemporary edge but also deepens emotional resonance with consumers. By blending heritage with innovation and function with feeling, Isotoner is now positioned to foster stronger connections, drive engagement and secure its place as a trusted brand for generations to come. Read the full case study here: https://lnkd.in/gwBJuQ5s