Measured

The Measured team is super excited to share the launch of our Certified Partners’ Program, a growing collective of agencies committed to adopting gold standard media measurement and optimization practices for marketers. Working closely with Measured’s team of measurement experts, our inaugural partners will offer their respective clients advanced incrementality measurement tools so brand marketers know how to more efficiently invest media dollars, drive maximum business outcomes, and embrace a new era of measurement accuracy by moving beyond outdated metrics. This agency collaboration not only expands access to the Measured incrementality platform, it fosters a collective commitment to transparency and data-driven decision-making, representing a pivotal moment in the evolution of marketing media measurement and optimization. Learn more about our inaugural Certified Partners here: https://lnkd.in/eCktQrH5 #CertifiedPartnersProgram #Wpromote #JanuaryDigital #NewEngen #WITHIN

How do you know that your media investments are truly driving desired business outcomes? This was the challenge for coastal-minded clothing brand Outerknown, co-founded by World Champion surfer Kelly Slater. The marketing team struggled to know whether investment in their direct mail catalog was profitable and how to allocate more efficiently across their entire portfolio. Measured’s Audience Testing helped their team identify the baseline conversion rate so they could accurately identify how incremental their direct mail program actually was. This insight enabled the team to significantly reduce ad spend on specific direct mail segments and reallocate to different groups with greater profitability potential.

Tech Talk Takeaway: The growth rate of brands in Measured's portfolio that spent 20% or more on upper funnel media budgets in 2024 was 4 percentage points higher than brands that didn’t. Watch our recent EMARKETER webinar video to hear how Chip Malt, CEO of Made In, increased spend by 30% last year while essentially maintaining a flat ROAS. Watch the full webinar > Link in the comments!

Do you know the warning signs that your marketing funnel is broken? If you don’t leverage incrementality testing, you will almost certainly be over-allocated on lower funnel waste. Hear how Chip Malt, CEO of premium cookware brand Made In, recognized the symptoms and implemented cultural changes so his team could transition to a more holistic cross-funnel framework. Watch the full webinar > Link in the comments!

Are you still making marketing decisions based on Multi-Touch Attribution (MTA)? There are many reasons why MTA is dead. For more than a decade, it has proven to be an inadequate methodology for today’s marketers as they navigate the privacy-first, cross-channel media measurement world. We’ve outlined six reasons – just six for now – why MTA is a reckless choice for today’s marketers. Read on: https://lnkd.in/eCN26rss

We love hearing our customers say nice things about how Measured and our team of measurement experts helped them overcome their cross-channel media mix challenges. Cheers to Aurelian Lis, CEO, and his fantastic team of dedicated changemakers at Dermalogica.

Interested in learning how retail industry success story PACSUN is winning over the complex and crowded cross-channel media landscape with incrementality measurement at its core? Measured’s Ali Scullion, VP of Growth, has got you covered. Come learn from the best as Ali interviews Noelle Sadler Delory Sadler, VP, Global Marketing at PACSUN (a Measured customer) on March 26 at the Women in Retail Leadership Circle Pavilion at Shoptalk. Don’t miss this live one-on-one discussion at 12:20 pm as Ali and Noelle dig into the new retail ecosystem and some of the shifts and trends Noelle is seeing that will impact the future of every retail brand. Don’t miss a minute of this important interview! Register today before seats fill up: https://lnkd.in/ehEgHqGR

Are you maximizing the impact of your Google PMax, YouTube, and Advantage+ Shopping investments? Tomorrow (March 18) is our EMARKETER Tech Talk webinar and it’s not too late to register. We’ll share actionable (and surprising) insights from hundreds of geo tests across Measured’s brand portfolio for valuable insights on the lower-funnel death spiral and how to start driving new growth by scaling upper-funnel channels. Register now and join Alex Lawrence (VP Client Partner, Measured) and Chip Malt (Co-Founder & CEO of Made In) for proven strategies on unlocking more profitable media investments. See you on March 18 at 2pm ET / 11 am PT!

Leading marketers know the importance of making their media budgets both efficient AND effective. But siloed data, lower funnel bloat, and attribution challenges make it incredibly difficult to optimize spend effectively. Join us for our live EMARKETER Tech Talk webinar and hear directly from Chip Malt, CEO of premium cookware brand Made In, about how he and his marketing team boosted ROAS by 182% by reallocating spend to under-reported, higher performing channels. By making critical changes to their cross-channel media spend, addressing media inefficiencies, and shifting budget to high incrementality media, Made In found confidence in its updated portfolio media mix and increased spend by 300%+ on Meta for BFCM, the brand's most popular seasonal period of the year. Join Measured’s Alex Lawrence (VP Client Partner) and Chip Malt as they discuss exclusive geo-testing insights and real-world strategies from Measured’s portfolio of leading brands, revealing how today’s savvy marketers can fine-tune their media mix for greater efficiency and scale. See you on March 18 at 2pm ET / 11 am PT!

Going to Shoptalk? Discover the secrets behind PACSUN's cross-channel success. Don't miss this exclusive fireside chat as Ali Scullion, Measured's VP of Growth, interviews Noelle Sadler Delory, PACSUN's VP of Global Marketing. Learn winning strategies for conquering the retail media landscape with incrementality measurement and connect with women leaders in retail. See you on March 26 at the Women in Retail Leadership Circle Pavilion! Noelle’s got lots to say – don’t miss a minute. Register today before seats fill up: