MMA (Marketing Management Analytics)

🇪🇺 What an excellent first panel of the day! Our attendees thoroughly enjoyed our session Lost in the Metrics: Navigating the Measurement Challenges. Kevin Edwards from The Affiliate & Partner Marketing Association, Sumair Seth from Ipsos, and our very own Edward Trinkwon explored the complexity of #MMM and best practices for making the most of your data. #DMEURO25 #AffiliateMarketing #AdvertisingThatOutperforms

Traditional ROI measurement is out—AI-powered, real-time Marketing Mix Modeling (MMM) is in. Discover how brands are using it to drive smarter, faster growth in a privacy-first world. 🔗 Read more: https://lnkd.in/guWMpueS #MarketingMixModeling #GrowthMarketing MMA (Marketing Management Analytics)

🚀 Dive into the depths of affiliate marketing metrics at DealMaker Europe! 🌍 📊 Panel Discussion: Lost in the Metrics: Navigating Measurement Challenges 🔍 Understanding the true impact of affiliate marketing has become more complex, creating new challenges in MMM, tracking, attribution, and incrementality. This session featuring Kevin Edwards of The Affiliate & Partner Marketing Association, Edward Trinkwon of Rakuten Advertising, and Sumair Seth of MMA (Marketing Management Analytics), will explore common measurement issues, best practices, and strategies to ensure accurate data and actionable insights. 👥 Whether you're a seasoned marketer or new to the field, this discussion will equip you with the insights needed to navigate the ever-changing metrics maze. 📅 Don't miss out on transforming data chaos into clarity and decision-making power! Register now: https://hubs.li/Q039X8VT0 #DMEURO25 #AfiliateIntelligence #AdvertisingThatOutperforms #AffiliateMarketing #DigitalMetrics #GA4 #DataDrivenDecisions

I’m very pleased to announce that Jennifer Lebski has joined Ipsos MMA as VP of Analytic Consulting. Jennifer brings exceptional client partnership skills, leadership and analytics expertise to our growing team! Ipsos MMA continues to attract and hire elite talent signaling our commitment to transform and bring measurable value to our client partner relationships. Jennifer embodies the trusted advisor mindset and attitude that turns planning and measurement into commercial impact. The timing is no coincidence. Not only is Ipsos MMA growing at a record pace, but the company is also leading the industry in accelerating the adoption of unified planning and measurement solutions, helping companies achieve significant incremental short-term sales while strengthening their brand equity. The future of marketing planning and measurement is about uniting organizations around a shared understanding of the future, what truly drives growth and working closely with them to optimize their commercial investments to achieve that growth. Jennifer will play a pivotal role in this mission.

Another exciting move in our accelerating growth story at Ipsos MMA - welcoming Joseph LaSala as our new Vice President of Marketing! Joe joins us at a time of unprecedented momentum. Following our recent announcements about expanding our analytics team and bringing on Sunder Muthuraman as COO, we continue to strengthen our leadership team to support growing enterprise demand. With deep experience scaling marketing operations at high-growth analytics companies, Joe brings exactly what Ipsos MMA needs to meet our ambitious goals, and those of our client partners. His track record of building global teams and driving enterprise growth aligns perfectly with the direction MMA is headed in. The market is rapidly evolving, and more global enterprises than ever are seeking ways to maximize the impact of their marketing as well as validate the true incrementality in terms of sales of their commercial investments. With Joe's appointment, we're even better positioned to reach these organizations and demonstrate the power of unified measurement. Read more about Joe and our continued expansion here: https://lnkd.in/efsU7NPa