🏀 March Madness: More Than Just a Game – It’s a Storytelling Phenomenon 🏀 Our latest research shows that 55% of fans tune in for the Cinderella stories, and Gen Z isn’t just watching—they want to be part of the narrative! 💡 In this piece by Sampson Yimer, EVP, Partnerships & Director of Diversity and Strategic Development, NA, he highlights how #MarchMadness is a golden opportunity for brands to connect with fans in a way that feels authentic and impactful. Read more in LBBonline - Little Black Book ⬇️ #ThursdayThoughts | #NCAA | #SportsMarketing | #ExperientialMarketing
About us
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer. Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire. To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few. Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.
- Website
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http://www.momentumww.com
External link for Momentum Worldwide
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Brand Experiences, Experiential Marketing, Sponsorship Consulting, Sports & Entertainment Marketing, Shopper Marketing, Experiential Advertising, Retail Experiences, and Commerce
Locations
Employees at Momentum Worldwide
Updates
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In celebration of Women's History Month, Ria Spencer, Account Director, NY, shares her experience as a female in the industry and her thoughts on why Women’s History Month is important to mark✨💡 Visit our blog to read what she has to say 👇 https://lnkd.in/e7yhTPBK #WorkLifeWednesday | #WomensHistoryMonth | #FemaleEmpowerment
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Ash Kitchin, Senior Art Director, UK, has joined the Creative Circle Awards Event & Experience judging panel. Congratulations! 👏 #WorkLifeWednesday
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Sampson Yimer, EVP and Global Head, Partnerships & Director, Diversity and Strategic Development, will be joining the Association of National Advertisers Multicultural SEEHER panel discussion tomorrow at 1pm ET alongside Verizon! 📅 The panel will focus on the topic “Accurate Representation 3.0: The Pathway to Growth”. Don't miss out, register now at 🔗 https://lnkd.in/egvp9c_H #SEEHER | #RepresentationMatters | #DiversityAndInclusion
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A great festival is more than just music—it’s the moments in between. The sip before the next set. The cool-down after dancing too hard. 💃 At #SipsandSounds from The Coca-Cola Company and Coca-Cola Southwest Beverages, our US team built those moments. Every activation was designed to keep the energy high and the drinks cold, from the instant-refresh of Smartwater’s lounge to the electric energy of the Minute Maid Silent Disco. We didn’t just show up—we made sure every moment felt like it belonged. This is what it’s all about: creating spaces where brands enhance—not interrupt—the experience. Proud to make that vision real with Coca-Cola.
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Our US team got the engines revving with GEICO at Daytona Bike Week 2025! 🏍️🚨The Milestone Meter experience celebrated riders as they rolled onto the podium, watched their miles stack up on the digital display, and hit epic milestones. 🎯🔥 But that’s not all! Random prizes were unlocked as a way to reward safe riding habits and show GEICO’s commitment to rider safety. Because every mile matters. Check it out 🏁💙 #ExperientialMarketing | #DaytonaBikeWeek | #MilestoneMeter
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Today’s #Friday5 highlights how Zalphas (Gen Alpha & Gen Z) Are Reshaping the Market 🌍💡 Zalpha is a buying powerhouse, with online purchases up 20% since 2021. And YouTube is the go-to platform for Gen Z sports engagement, proving digital-first experiences are here to stay! Watch to discover all this & more ⬇️ #MarketingInsights | #GenZ | #Trends
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#ThrowbackThursday To our US team’s work with Monkey Shoulder William Grant & Sons at the 2024 Miami Art Basel experience. From curated playful cocktails and live artists onsite, to ball pit photo fun and a rooftop party, Monkey Shoulder painted the town orange - check out the highlights🧡 Miami Music Week is coming soon, so stay tuned to our IG Stories for behind-the-scenes! #MonkeyShoulder | #MiamiMusicWeek | #ExperientialMarketing
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Pleased to share that Qiana N. Lee, Creative Director, NY, has been selected to judge this year’s Young Ones Awards ✨The jurors will review thousands of entries from hopeful students and recent graduates to determine who deserves to be recognized as a Young Ones Student Award Winner. See more at: https://lnkd.in/ehyejamH #WorkLifeWednesday #YoungOnes #CreativeAwards
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Bharat Kumar, SVP, Executive Creative Director, has been selected as a judge for the 2025 ANA In-House Excellence Awards👏 #ANAInHouse #WorkLifeWednesday
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