NielsenIQ

Our CEO James Peck speaks about the hardest thing that he’s had to do professionally... taking on something that is meaningful and that builds a legacy – something inherent in the challenges presented to NIQ. Recorded from the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch the full speech from Jim here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

🎙️ From Metrics to Market: Data Strategies to Succeed in Retail In the latest Founders' Fundamentals podcast, NIQ expert Kenny Juskowiak discussed critical data strategies for retail success. Key insights included how brands can use data to optimize shelf performance and spark innovation. Kenny also emphasized the importance of knowing your brand’s unique story and how to articulate the value you bring to retail partners, ensuring you’re positioned for growth in today’s ever-evolving market. Check out the full episode to hear more on how data and innovation are reshaping the retail landscape today. Tune in: https://lnkd.in/e2zSYpf2 #RetailStrategy #EmergingBrands #ExpoWest2025

The debate is over—private labels are earning the hearts and wallets of people around the world. Consumers are embracing store brands at record levels, with 53% of global shoppers saying they’re buying more private label products than ever before. At the same time, top name brands are gaining momentum, with the Top 10 global brands slightly outpacing private label growth (+4.8% vs. +4.3%). Our latest report explores how private labels and branded products can thrive together in 2025 and beyond. Read more: https://lnkd.in/eTdX69r6 #NIQFullView #PrivateLabel #BrandedProducts #ConsumerTrends

Packaging matters more than you think. 65% of consumers try new products just because of the packaging. That’s why great design isn’t just aesthetic—it’s strategic. 📦 NIQ’s Design Impact Award highlights how packaging can drive real results. 👇 Catch the upcoming webinar on April 8 to learn more. NIQ for FMCG shares insights like this regularly. Follow along for more data-backed stories about design, innovation, and consumer behavior.

The Future of Commerce is Now. At #TheFMC hosted at Western Michigan University, NIQ North America President, Liz Buchanan took the stage to discuss how the CPG ecosystem is transforming. From Always-On Commerce to the Media-ization of Retail, brands must adapt to shifting consumer values and the evolving path to purchase. Success belongs to those who recognize this new commerce architecture and build the right technology, data, and skills to stay ahead. What are your thoughts on the future of commerce? #FoodMarketingConference #FutureOfCommerce #CPGTransformation #RetailInnovation

Have you applied for NielsenIQ's Founder Pitch Slam? ⚾ Applications are open until 📅 MARCH 29, 2025! (Apply here: https://lnkd.in/gF7pYbjw) If you're curious about this competition – what makes it different, who should apply, what participants can expect – Watch the conversation below between Naturally Network's Executive Director Katrina Tolentino and NielsenIQ's President of Global Omni-Commerce & Global Head of Emerging brands, Andrew Criezis. Learn more here: https://lnkd.in/eweCPytb

In honor of #InternationalWomensMonth, we’re thrilled to share an inspiring conversation with NielsenIQ’s COO, Tracey Massey, on The CPG Guys podcast!🎙️ In this episode, Tracey takes us on a journey through her career, from the early days at Mars to leading the way at NielsenIQ. She shares the leadership principles that have guided her success, the global trends shaping consumer behavior, and the shifting dynamics impacting both retailers and CPG brands. This conversation is a must-listen for anyone looking to better understand the future of consumer intelligence and leadership in the CPG space! 👉 Tune in to hear Tracey’s valuable insights on leadership, mentorship, and the trends shaping the future of shopping: https://lnkd.in/eAf6QMhd #ConsumerInsights #CPG

How do you find Your Next? At last year’s C360, we asked NIQ Founders Pitch Slam finalists how they uncover their next big innovation. Anne Carlson, CEO & Founder of Jiminy's, shared how leaning into the natural benefits of insect protein and data insights helped shape her brand’s growth. Are you ready to find Your Next breakthrough? Work with NIQ: https://lnkd.in/egeUNsG7 And don’t forget to join us at this year's NIQ C360 event!

Shoppers don’t see channels—they see brands. To win in today’s landscape, companies must create seamless, personalized, and data-driven experiences across in-store, mobile, and online. Is your strategy keeping up? Find out in our Ultimate Guide to Omnichannel now. 🔗 Read more here: https://lnkd.in/ezwhdGn6 #Omnichannel #MarketingInnovation

We can't wait to share our upcoming report, Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products. What trends have you seen in Private Label consumption and adoption? #PrivateLabel #NIQFullView #ConsumerBehavior #CPG #FMCG