praella

This!!!! Congrats to our team and all of those nominated!!!

...I am not crying. My heart is full. Thank you Bob DeMars and our team at praella.

For any business, having a great product isn’t enough—you need a site that converts. That was our biggest challenge since launching 3 years ago. We knew we had to optimize our site for conversions, but we needed the right team to make it happen. Two years ago at SubSummit, I met Amer Grozdanic, the founder of praella—over a pour of rare bourbon, of course. He told me that when we were ready, he’d be there to help. This past summer, we finally took him up on that offer. I was teamed up with Anthony Wallace and the Praella team with one goal in mind: optimizing our site for conversions by mid-November to maximize holiday sales. What happened next? Our December revenue surpassed our entire first year of business. I trusted their expertise, and that trust completely transformed our company. Our revenue projections for 2025 and beyond look vastly different because of the amazing professional work they did. This has been the best investment we've ever made—hands down. Huge thanks to Amer, Anthony, and the entire Praella team for delivering results that exceeded all expectations. If you’re on the fence about CRO, take this as your sign. The right team makes all the difference. #CRO #Ecommerce #Praella #Growth

🚀 3 𝙒𝙖𝙮𝙨 𝙩𝙤 𝘿𝙧𝙞𝙫𝙚 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣𝙨 𝘿𝙪𝙧𝙞𝙣𝙜 𝘽𝙁𝘾𝙈 (𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮 𝘾𝙮𝙗𝙚𝙧 𝙈𝙤𝙣𝙙𝙖𝙮) + 𝘽𝙤𝙣𝙪𝙨 𝙎𝙡𝙞𝙙𝙚 🚀 BFCM is around the corner, and if you're looking to boost your subscription base, here are three strategies to implement. 1️⃣ 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗕𝗙𝗖𝗠 𝗦𝘂𝗯 𝗣𝗿𝗼𝗺𝗼𝘀 Give your audience a 𝘳𝘦𝘢𝘴𝘰𝘯 to subscribe by offering exclusive promotions on products. Subscription-only deals create urgency and FOMO (Fear of Missing Out). This approach works incredibly well when paired with limited-time offers for BFCM. 👉 Highlight the long-term value of your subscription beyond BFCM by offering promos that last beyond the holiday season. 2️⃣ 𝗕𝘂𝗻𝗱𝗹𝗲 𝗦𝘂𝗯𝘀 𝗮𝗻𝗱 𝗙𝗿𝗲𝗲 𝗚𝗶𝗳𝘁𝘀 Sweeten the promo by offering free gifts or special perks for new subscribers during BFCM. Whether it's free shipping, bonus products, or access to premium content, additional incentives make your offer too good to pass up. 👉 Use free trials or a discounted first month to reduce barriers to entry and encourage more sign-ups. Also, show current and previous subscription perks to build on the FOMO. 3️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗣𝗼𝘀𝘁-𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗨𝗽𝘀𝗲𝗹𝗹𝘀 Don’t stop at the checkout. Use the momentum of BFCM traffic to offer post-purchase upsells that encourage one-time buyers to switch to a subscription. Highlight the convenience, value/savings of recurring shipments. 👉 Add pop-ups or email flows that explain the value of your subscription post-purchase. 😱 𝗘𝘅𝘁𝗿𝗮: 𝗠𝗼𝘃𝗲 𝗦𝗶𝘁𝘁𝗶𝗻𝗴 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 Take a look at slide four and see how. See how this strategy helps convert more subscribers and move inventory with a ~40% take rate. Maximize BFCM by turning short-term sales into long-term subscribers! 💪 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ 💡Any hot tips you have? Add them to the comments below. ♻️ Hit share below to help/share with others.

One week to go! We are hosting a casino night we the amazing folks at Midcoast and many other amazing partners. Join us next Wednesday, October 16th for Shoptalk Fall in Chicago! If you'll be in Chicago this Fall for Shoptalk, this is the event to attend. It is an evening filled with poker, drinks, food, and more—network with brand founders, operators, entrepreneurs, and industry leaders in a vibrant, high-energy setting. Not a poker player? No worries! Enjoy the open bar, delicious food, music by DJ GloUp Jake, pool table, and exciting prizes. Whether you’re playing poker or just there for the vibes, this is the perfect opportunity to mix business with pleasure. RSVP Here: https://lu.ma/eaf8yazv #shoptalk #ecommerce

Shoptalk Fall in Chicago? Attending? This is the palace to be with a couple of weeks to go. Join us on the opening night of Shoptalk Chicago on October 16th (Wednesday) for an evening of drinks, food, fun, and poker! Network with industry leaders in a vibrant setting. Whether you’re playing poker or just there for the vibes, this is the perfect opportunity to mix business with pleasure. RSVP Here: https://lu.ma/eaf8yazv

Amer reveals how his team at praella launched Billie Eilish’s fragrance without a single leak... and snagged a Webby for it! 🏆 Jimmy Kim Bryan MacDonald John Roman

🔥 We are so excited to team up with Midcoast to bring forward an amazing event for Shoptalk Fall in Chicago on October 16th! If you will be in Chicago for Shoptalk Fall, this will be the place to be. 🎲 It will be a night of ecommerce x casino x talking shop, accompanied with drinks and food. Network with brand founders, operators, entrepreneurs, and industry leaders in a vibrant, high-energy setting. Even if you are not a poker player -- there will be plenty more, from an open bar to food and more! Join us and all the other industry partners that made it happen -- Shopify, Recharge, Yotpo, Gorgias, Proxima, CQL, Loop, ShipBob, Disco, and Open Late Collective. 👉 RSVP Here: https://lu.ma/eaf8yazv

🔥 War Stories: Inside the Praella Journey with Amer Grozdanic 🔥 When life throws you a curveball, hit it out of the park. That's exactly what Amer did after leaving a cushy job to build something new, only to have his biggest potential partner freeze on him—twice. But like any true entrepreneur, he didn’t back down—he hustled harder. Lesson: if the market says no, find a way to make it say YES. 💪 Catch new episodes of The ASOM Pod every Thursday with Amer Grozdanic Jimmy Kim, Bryan MacDonald, and John Roman ✨

Midcoast is back again with another great event! Join Jess Cervellon and I on October 16th for Shoptalk Fall in Chicago! 🤩 If you are headed to Chicago this Fall for Shoptalk, join us on opening night of Shoptalk Chicago, for an unforgettable evening filled with drinks, food, fun, and poker! Network with brand founders, operators, entrepreneurs, and industry leaders in a vibrant, high-energy setting. Not a poker player? No worries! Enjoy the open bar, delicious food, music by DJ GloUp Jake, pool table, and exciting prizes. Whether you’re playing poker or just there for the vibes, this is the perfect opportunity to mix business with pleasure. RSVP Here: https://lu.ma/eaf8yazv Shout out to our sponsors for helping bring this to life with us! Shopify Yotpo CQL Loop ShipBob praella Proxima Recharge Gorgias Disco Open Late Collective