Publicis Groupe India

We are thrilled to share that Publicis Groupe India has been honoured as the Agency Partner of the Year 2024 by MoEngage!   This recognition reflects our strong collaboration, shared vision, and the business impact we've created together for our clients.   A big shout-out to the MoEngage team for an incredible partnership and to our internal champions who continue to push boundaries, harnessing Martech to drive meaningful business outcomes.   Onwards and upwards!   Lalatendu Das | Jai Lala | Rathi Gangappa | Gautam Surath | Unny Radhakrishnan | Sonia Khurana | Vaseem Ahmad | Krishna VVS Chandaluri | Anil Shankar| Vivek Ballabh    Publicis Media | Zenith - The ROI Agency | Starcom India | Performics India | Digitas India | MoEnagage

Rest in Peace, Sam.

Congratulations to Leo India on topping the charts as the 2024 Agency of The Year in the just released Campaign Brief Asia Creative Rankings list. Leo India springboards from #4 position in the previous rankings to the numero uno spot. These rankings are calculated basis each agency’s rankings across both international and regional award shows and Leo India’s roaring, award-winning success in 2023 & 2024 helped the agency clinch the No. 1 position. Congratulations to Leo’s amazing teams and clients. 2025, here we come. Full steam ahead. Anupriya Acharya Rajdeepak Das Amitesh Rao Varun Shah Paritosh Srivastava Lalatendu Das Jai Lala Himanshu Saxena Parikshit Bhattaccharya Surbhi Gupta Sunish Jose Amaresh Godbole Amit Misra Rathi Gangappa Kedar Teny Unny Radhakrishnan Krishna VVS Chandaluri Hari Krishnan

Leo India makes a BIG splash at the just concluded Effie Ad Awards winning the prestigious Grand Effie for client ACKO and #2 Agency Of The Year accolade. Leo won as many as 37 awards for work across some of the biggest brands including ACKO, Spotify, Lays, Gatorade, Quaker, redBus, IKEA, Oreo, and Whisper, and ended the night with 5 of its clients in the Top 5 Clients Of The Year – Mondelēz, PepsiCo, ACKO, Spotify, and P&G. Heartiest congratulations to Prodigious India, BBH India, Saatchi& Saatchi India, and Zenith India as well for their big wins at the awards. A huge shoutout to our amazing leadership, teams, and clients. Together, we've raised the bar and delivered outstanding results.   Anupriya Acharya Rajdeepak Das Amitesh Rao Varun Shah Paritosh Srivastava Lalatendu Das Jai Lala Himanshu Saxena Parikshit Bhattaccharya Surbhi Gupta Sunish Jose Amaresh Godbole Amit Misra Rathi Gangappa Kedar Teny Unny Radhakrishnan Krishna VVS Chandaluri Hari Krishnan Leo Burnett India Saatchi & Saatchi India BBH India Zenith - The ROI Agency   #Advertisng #Award #Brands #Marketing #Creativity #Excellence

We are thrilled to announce that Publicis Media India is now officially a Google Cloud Certified Partner!   In today’s digital-first world, harnessing data, AI, and technology is essential to staying ahead. Our collaboration with Google Cloud empowers us to deliver innovative, data-driven marketing solutions tailored to the evolving needs of a privacy-conscious market.   Here’s how we’re driving value for brands:   ✅ Customer Data Platforms: Unifying data seamlessly to unlock actionable first-party insights. ✅ Generative AI: Crafting personalised, scalable experiences for next-generation marketing. ✅ Retail Media Networks: Boosting ROI with smarter, more efficient media strategies. ✅ Advanced Analytics: Enabling impactful decision-making with actionable intelligence.   This partnership positions us to help brands optimise investments, uncover growth opportunities, and deliver tailored experiences, all while upholding the highest privacy standards.   The future of marketing is data-powered, AI-driven, and scalable. With Google Cloud, we’re ready to help our clients lead the way.   Discover more about this collaboration here: https://lnkd.in/dAWYbw82 Anupriya Acharya | Lalatendu Das | Jai Lala | Rathi Gangappa | Gautam Surath | Vaseem Ahmad #GoogleCloud #AI #Innovation #MarTech #PublicisMediaIndia #DataDriven #GCPCertifiedPartner   

Publicis OOH India’s FlexForward is redefining sustainability in advertising.    Our first-of-its-kind green initiative is turning vinyl flexes from billboards into eco-friendly and community-centric products. These include rain tarps, tote bags, and utility pouches, distributed to marginalised communities through partnerships with NGOs like Goonj. By repurposing over 12 lakh sq. ft. of flex in Mumbai and Delhi, we’ve:   ✅ Prevented tons of waste from reaching landfills ✅ Significantly reduced carbon emissions ✅ Empowered marginalised communities   Let’s turn sustainability into a movement. Together, we can drive change, inspire action, and protect the planet. Read the full article here: https://lnkd.in/dJFgBu9A   #FlexForward #SustainabilityInAction #GreenAdvertising #PublicisOOHIndia #PublicisGroupeIndia Anupriya Acharya | Lalatendu Das | Jai Lala | Rathi Gangappa | Surbhi Gupta | Paritosh Srivastava | Rajdeepak Das | Amitesh Rao | Sunish Jose | Amaresh Godbole | Amit Misra | Unny Radhakrishnan | Kedar Teny | Oindrila Roy | Himanshu Saxena | Parikshit Bhattaccharya | Krishna VVS Chandaluri | Varun Shah | Hari Krishnan

Congratulations to Performics India, Prodigious, and MSLGROUP India for their outstanding achievements and specialization in the platform world! 🎉 Your mastery in eCommerce, agile content at scale, and PR excellence truly sets a benchmark for innovation. Here's to driving impact and shaping the future of marketing together! 💡👏 #Publicis #PowerOfOne #Campaign #AOY #Award #Creativity #Brands Anupriya Acharya | Lalatendu Das | Jai Lala | Rathi Gangappa | Surbhi Gupta | Paritosh Srivastava | Rajdeepak Das | Amitesh Rao | Sunish Jose | Amaresh Godbole | Amit Misra | Unny Radhakrishnan | Kedar Teny | Oindrila Roy | Himanshu Saxena | Parikshit Bhattaccharya | Krishna VVS Chandaluri | Varun Shah | Hari Krishnan | Gautam Surath

Publicis Groupe South Asia is pleased to announce the elevation of Lalatendu Das (LD), the current CEO of Performics India, to the newly created role of CEO of Publicis Media South Asia. LD joined Publicis Groupe India in early 2022 as CEO of Performics India and in these three years he has further added marquee accounts, incubated innovative products, and pivoted Performics India to top place in performance marketing and end-to-end digital solutions. Before joining Publicis Groupe South Asia, LD spent nearly a decade at McKinsey as a Partner and founding member of McKinsey Digital Labs in Asia Pacific. He co-led the McKinsey Digital/Technology practice, focusing on new digital business builds, customer journey transformations, and advanced analytics-led transformations. LD has also held major operational roles at Tata Consultancy Services for over a decade.   “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets makes him uniquely qualified to drive significant value for our media clients. We are excited to have him take on this new mandate.” – Anupriya Acharya, CEO of Publicis Groupe South Asia.   #Leadership #Appointment #Media #Brand #Transformation   Anupriya Acharya Lalatendu Das Jai Lala Rathi Gangappa Surbhi Gupta Paritosh Srivastava Rajdeepak Das Amitesh Rao Sunish Jose Amaresh Godbole Amit Misra Unny Radhakrishnan Kedar Teny Oindrila Roy Himanshu Saxena Parikshit Bhattaccharya Krishna VVS Chandaluri Varun Shah Hari Krishnan  

Congratulations to our CEO Anupriya Acharya on featuring in Business Today’s Most Powerful Women list for the second successive year. The award celebrates exceptional women leaders setting new standards in business and honours their excellence, remarkable achievements and pioneering contributions. Anupriya’s leadership has paved the way for transformative success, both for our clients and the industry at large. Continue inspiring us and here’s to many more milestones ahead! #Leadership #Award #Accolade #MostPowerfulWomen2024 Anupriya Acharya Surbhi Gupta Lalatendu Das Paritosh Srivastava Rajdeepak Das Amitesh Rao Sunish Jose Amaresh Godbole Amit Misra Jai Lala Rathi Gangappa Unny Radhakrishnan Kedar Teny Oindrila Roy Himanshu Saxena Parikshit Bhattaccharya Krishna VVS Chandaluri Varun Shah Hari Krishnan

On October 16, 2024, Publicis Media India and Meta co-hosted the exclusive event, ‘Measure Right, Measure Now’ bringing together industry leaders for a focused half-day on marketing measurement. The event underscored Publicis Media India’s commitment to advancing measurement strategies for its clients, providing them with cutting-edge insights and tools.    Key speakers included: Gaurav Jeet Singh, Agency Lead at Meta, who delivered the keynote Tanmay Priyadarshi Mohanty, CEO of Publicis Media India who discussed emerging trends in India’s measurement landscape Igor Skokan, Global Measurement Lead at Meta, who explored future-proofing measurement strategies Rajiv Gopinath, Chief Solutions Officer at Publicis Media India who presented the latest initiatives in Market Mix Modeling (MMM) Vaseem Ahmad, AVP of Martech at Publicis Media India who shared essential Martech measurement setups Lalatendu Das, CEO of Performics India emphasised building a culture of A/B testing and presented a white paper outlining best practices for optimising marketing strategies   The event also featured: A fireside chat between Igor Skokan and Rajiv Dubey on the measurement journey A panel discussion with Anna Soliman (Meta), Vijay Thomas (Harley-Davidson), and Jai Lala (Zenith India) on using measurement as a growth pillar   We extend our heartfelt thanks to Neha Gupta, Nitin Nair, Meenal Gupta, and Gaurav Jeet Singh for organising this impactful event, and a special thanks to Igor Skokan and Anna Soliman for attending in person. This event offered invaluable insights for Publicis Groupe India and its clients, reinforcing our dedication to innovation and excellence in marketing measurement. Pannkaj Mishra Vinay Virwani Gargi Ghosh Nandita Goel Rajiv Dubey Anna Soliman Vijay Thomas Nitin Nair Gaurav Jeet Singh Igor Skokan Neha Gupta Lalatendu Das Jai Lala Tanmay Priyadarshi Mohanty Rajiv Gopinath   #PublicisGroupe #Meta #MarketingMeasurement #MMM #ABTesting #GrowthThroughMeasurement #Partnership #WhitePaper