Pursuit Collection

We’re thrilled to welcome Cathy Tang as Pursuit’s new Chief Legal Officer and Corporate Secretary. Cathy is a strategic leader who’s passionate about using law as a catalyst for growth and innovation. She brings deep expertise in public company governance, global branding, consumer engagement and restaurant operations to our team, shaped by years of experience guiding international brands. Cathy’s leadership will help us continue to grow thoughtfully and with purpose, all while delivering unforgettable experiences along the way. Learn more about Cathy: https://lnkd.in/gyuezU6a Welcome to the team, Cathy!

Some great news coming out of Ottawa this week with a new $187m commitment to support Jasper’s continued recovery. 👏 With the latest announcements of support from both the federal and provincial government, along with our recent investment pledge to support long term growth, we continue to work together to rebuild and strengthen Jasper. And as a community, we warmly welcome visitors back to this beloved tourism destination within Jasper National Park.

❄️🏔️ What do glaciers mean to you? On this first-ever World Day for Glaciers, we’re reflecting on the stories glaciers tell — shaping landscapes, ecosystems, and human history. At the Whyte Museum, the MELTDOWN: A Drop in Time exhibit, featuring the photographic works of Jim Elzinga and Roger Vernon — presented by Guardians of the Ice — brings the evolving story of glaciers to life through art and photography. This exhibit invites visitors to witness change, reflect on impact, and deepen their connection to these landscapes. At the heart of the MELTDOWN exhibition is the knowledge that we need to see ourselves as part of an interconnected web of living relationships. Knowing ourselves in this way will teach us how to act for the good of all of us and all of life, says Jim Elzinga, Photographer and Founder, Guardians of the Ice. At Pursuit’s Columbia Icefield experience, we are honoured to help visitors engage with the glacier in a meaningful way, ensuring they leave with a deeper appreciation for its significance and the responsibility we share in their stewardship. Later this year, select prints from the MELTDOWN exhibit will move to the Glacier Gallery at the Columbia Icefield Centre —operated by Parks Canada in partnership with Guardians of the Ice — where guests will have the opportunity to engage with these powerful stories at the edge of the Icefield itself. Whether through guided interpretation or immersive storytelling, we invite visitors to connect with these incredible landscapes and reflect on their place in the world around us. You can visit The MELTDOWN exhibition at the Whyte Museum until April 13. Photos by: Jim Elzinga and Roger Vernon, Katie Goldie/The Whyte Museum #WorldDayForGlaciers #ColumbiaIcefield #MELTDOWNphotography #WhyteMuseum #GuardiansOfTheIce

Today, we are delighted to announce Pursuit Collection's fourth quarter and full year results for 2024, marking our first earnings report as a standalone, pure-play attractions and hospitality leader! 2024 was a pivotal year for #Pursuit, as we delivered strong operational and financial results and took transformative actions to position the Company for long-term success. We have entered 2025 in a position of strength with the expected return of leisure travel to Jasper, an unrelenting focus on delivering exceptional guest experiences, and a strong balance sheet to fund high-return growth investments at an accelerated pace. For 2025, we expect to deliver double digit year-over-year revenue and adjusted EBITDA growth. While we have a new name + new ticker (NYSE: PRSU), everyone at Pursuit is focused on doing what we’ve always done – connecting guests and staff to iconic places through unforgettable experiences that become inspiring stories to tell. The demand for experiential and authentic travel is only growing, and we’re honored to be able to provide travelers and adventurers with the opportunity to connect to the world’s most iconic locations. This is an exciting time for Pursuit, our team members, our shareholders, and the innumerable travelers looking for truly authentic travel experiences. Congrats to our incredible team for the remarkable achievements so far, and we are excited for the adventure that lies ahead! Check out our results: https://lnkd.in/g33MANWt

We're proud to follow the lead of incredible women every day at Pursuit — whether on the trails, at our attractions or behind the scenes. To mark International Women's Day and help #AccelerateAction, we're sharing wisdom and advice from a few of the leaders who always inspire us to bring our best. #iwd2025 #internationalwomensday

Ready to make new memories? Jasper is ready to welcome you back. 💙 Here's why a few of our guests were thrilled to return to this beloved corner of the Canadian Rockies. Tourism Jasper #JasperAlberta #JasperCanada #JasperNationalPark

Nightrise: Indigenous Stories on the Mountain ✨ A mountaintop transformed by light, sound, and Indigenous storytelling. That's Nightrise! A captivating nighttime experience at the Banff Gondola. Created in collaboration with the Stoney Nakoda Nation and Moment Factory, this immersive experience invites you to rediscover Sulphur Mountain’s summit under the moon and stars. Nightrise weaves together vibrant multimedia, captivating soundscapes, and authentic Indigenous stories to create a truly immersive and unforgettable experience. Nightrise is a celebration of culture and a testament to the power of storytelling. This winter you can explore the "Wonders of the Sky" and rediscover Sulphur Mountain's summit beneath the moon, learn about the Stoney Nakoda people's deep connection to the land, and experience the beauty of the Canadian Rockies in a new way. "Nightrise tells the story about the Stoney winter moons to local along with international folks who are visiting the area," says Cherith Mark, Stoney Translator at the Stoney Education Authority. “I believe this is a great opportunity for visitors and guests to hear the sound and language of the area.” Visit the Banff Gondola to let the magic of the night ignite your senses. ➡️ https://lnkd.in/eTyYwcfQ

Today, alongside Fairmont Jasper Park Lodge, Rocky Mountaineer, Jasper Brewing Company and Maligne Range Distilling, we are pleased to collectively commit an upwards of $5.5 million to support Jasper’s recovery. Under the guidance of Banff Canmore Foundation and Jasper Community Team Society, this initiative will provide direct funding for community-driven recovery efforts, ensuring that Jasper remains a vibrant, thriving hub for residents, local businesses and visitors alike. This commitment is built on the bedrock of collaboration and a sense of shared responsibility. Together, we are investing in Jasper’s future, ensuring it remains strong, welcoming and full of possibility for years to come. Press Release: https://lnkd.in/gHnEtqpu

What does it take to create remarkable hospitality experiences in today’s world?  On the next Walker Webcast, Pursuit CEO David Barry joins Willy Walker for a conversation about leading through change, building a strong company culture, and the future of hospitality and adventure experiences in the age of AI.  Join the conversation on Wednesday, February 12 at 12:30 pm ET / 10:30 am MT and hear more about how Pursuit is bringing people to incredible places and creating moments that last a lifetime. Register here: https://bit.ly/4jRjHHq

We’re excited to share that Alexa Donahe, VP & GM of Pursuit Alaska, will be a featured speaker at Alaska Cabaret Hotel Restaurant and Retailers Association's First Regional SHE Event in Mat-Su on February 11, 2025, for women in hospitality & tourism.     This event brings together and celebrates hospitality industry professionals, entrepreneurs, and community leaders for a day of education and networking, all while fostering a sense of community and growth.     Alexa will share her perspective on shaping meaningful guest experiences, fostering strong community ties, and leading with intention & curiosity in Alaska’s evolving tourism landscape.     At Pursuit, we believe hospitality is about more than service — it’s about creating moments that inspire, connect, and leave a lasting impression. We’re proud to have Alexa sparking important conversations about the future of our industry.