Ragan Communications and PR Daily

In the wake of recent developments between Ben & Jerry's and Unilever, we're reminded of the intricate balance between corporate governance and brand autonomy. Ben & Jerry's, renowned for its unwavering commitment to social justice, alleges that parent company Unilever removed CEO David Stever without consulting its independent board, potentially due to his advocacy for the brand's social mission. This situation underscores brands' challenges when integrating into larger corporate structures, especially when their foundational values emphasize activism and social responsibility. Parent companies must respect and uphold their subsidiaries' unique identities and missions, ensuring authenticity isn't compromised. For communications professionals, this scenario highlights the importance of transparent dialogue and alignment between corporate entities and their distinct brands. Navigating such complexities requires a delicate approach that honors both corporate objectives and individual brand ethos. As we observe this unfolding narrative, it serves as a poignant reminder of the need to maintain integrity and open communication in all corporate relationships. #CorporateGovernance #BrandAutonomy #Communications #Leadership #SocialResponsibility https://bit.ly/41N90gR

🔄 Change is inevitable—effective communication is key. In the latest installment of the Modern Leader Series, in partnership with The Grossman Group, we’re diving into Change Communications—how today’s leaders can guide teams through uncertainty with clarity, empathy, and confidence. Be the leader your team needs. Read it now: https://lnkd.in/eFWtp-nW

🚨 Social media strategies that stand the test of time! 🚨 The Sesame Street team has long mastered the art of communication, and their approach offers valuable lessons for today’s social media professionals. Learn how the timeless wisdom of the beloved show can inform our digital strategies, from clear messaging to connecting with diverse audiences. Check out "The A-B-Cs of Social Media from the Voice of Sesame Street" to uncover essential tips for making your brand’s voice more engaging, impactful, and authentic. 📲✨ https://bit.ly/41LHbFR #SocialMedia #BrandVoice #DigitalStrategy #Marketing #Communication

In today's evolving workplace, communicators are at the forefront of shaping culture, engagement, and employee experience. Join us April 9-11, 2025, at the Hyatt Regency Chicago for the Employee Communications & Culture Conference, where you'll gain the insights and tools to: •Lead with AI – Harness emerging technology to streamline comms and boost engagement. •Strengthen business fluency – Speak the language of leadership and drive strategic impact. •Enhance crisis comms – Prepare for the unexpected and protect your organization's reputation. •Measure success – Use data to showcase the ROI of your internal communications efforts. •Build a thriving culture – Foster belonging, trust, and collaboration in a hybrid world. This conference is your chance to learn from industry leaders, connect with peers, and take your strategy to the next level. Don't miss out—register today! #EmployeeComms #CompanyCulture #Leadership #InternalComms #FutureOfWork #AI https://bit.ly/3Io74Tv

Strong leadership starts with strong communication. 🗣️💡 According to Golin’s new CEO Index, top leaders who prioritize transparency, authenticity, and social impact are driving real business results. But what sets the most effective communicators apart? In this insightful piece, Ragan dives into the key findings—exploring how today’s CEOs can build trust, engage employees, and lead with purpose. 🔹 What communication traits define the most impactful leaders? 🔹 How can executives enhance their messaging strategies? Read the full article to uncover the leadership comms trends shaping the future: https://bit.ly/4bF3qBL #Leadership #ExecutiveComms #CEOIndex #CorporateCommunications #Trust #EmployeeEngagement #Ragan

Ragan’s Social Media Conference at Disney World = A Powerhouse of Inspiration, Strategy, and Connection What an incredible first full day! The energy was electric, the insights were game-changing, and the connections? Priceless. Highlights from Day 1: ✅ Keynote Wisdom: We kicked off with inspiring keynotes that set the tone for the entire conference from Crayola and Sesame Workshop Workshop ✅ Breakout Sessions Galore: Whether you’re a content creator, community manager, or social media strategist, there was something for everyone. From TikTok tactics to crisis management, to AI tools, the sessions were packed with fresh ideas and real-world examples from PwC, LinkedIn ,John Deere, Grammarly American Red Cross, Bristol Myers Squibb, 3M, Georgia Power, Northwell Health and more. ✅ Networking Galore: The networking opportunities were next-level. Meeting fellow social media enthusiasts, sharing stories, and brainstorming ideas—at the afternoon ice cream break in the sponsor lounge, during the pool reception under the palm trees that included food trucks, cocktails and photos with Micky and Minnie. This IS where the magic happened! If you’re here, share your favorite moments using #RaganDisney. Let’s keep the conversation going and inspire others to join us next time! To everyone who made Day 1 unforgettable—thank you! Let’s bring that same energy tomorrow. See you bright and early.🌞 #RaganSocial #SocialMediaConference #SMM #ContentCreation #Networking #SocialMediaStrategy #Day1Recap

Chewy knows that the best brand storytellers are its employees! 🐾💙 By empowering its workforce to share authentic experiences, Chewy creates a brand voice that resonates with pet parents everywhere. From employee advocacy programs to social media strategies, the company builds trust and engagement - one story at a time. 🔹 How does Chewy inspire employees to become brand ambassadors? 🔹 What can communicators learn from their approach? Check out the full article to see how Chewy activates its employees to tell its brand story: https://bit.ly/4iZnamf #EmployeeAdvocacy #BrandStorytelling #InternalComms #Marketing #Chewy

Missing out on all the action at the Social Media Conference this week at Walt Disney World? Don’t worry, the conference recording is available to purchase*, giving you access to all the amazing sessions happening this week. You will receive the recordings 10-14 days after the conference ends. You’ll get full access to: • Recordings of all preconference workshops and conference sessions • Presentation slides from industry-leading speakers Topics include AI, Storytelling, Crisis Management, Strategy, Influencers, UCG, Measurement, Tools & Tech, Video, and many more topics crucial to your social media success. Gain actionable strategies from the best in the business, all from the comfort of your home or office. https://bit.ly/3VgFSdk

📣 Craft messages that truly resonate with leadership and employees! Join us next Tuesday for our Breakthrough & Battle-Tested Strategies for Executive Communications webinar! ✨ Learn how to: ✔️ Elevate your executive messaging ✔️ Build credibility & trust with employees ✔️ Navigate today’s biggest communication challenges Don’t miss out—register now! https://lnkd.in/dSh3hRYT