Reach3 Insights

To celebrate Women's History Month, we hosted a special internal webinar last week featuring some of our amazing colleagues. They shared about their personal and professional journey, showcasing the challenges they've overcome, lessons learned, and the success that have defined their path. Here's what Renee Khalili shared during her talk! Women In Research (WIRe) #WomensHistoryMonth #mrxpros #insights

Looking for something deliciously cheesy at Quirk's Chicago? 🧀 We got you covered! 😉 Mark your calendars for our presentation with Kellanova as Scott Healy and our very own Jonathan Dore shares how this leading brand used conversational research design to identify new product varieties that align with evolving consumer snacking needs. If you're craving for #insights on how to better engage hard-to-reach Gen Z and multicultural consumers, then this session is for you! Check out the Quirk's Media website for more info, including the complete agenda: https://lnkd.in/gNkskcnG #mrxpros #QuirksEvent #insights

Branded or blind? One of the biggest decisions when building an insight community. As Co-CEO and Chief Methodologist, I get this question all the time from prospective customers. They want to know which approach—branded or blind—will give them the best insights. And in almost every case, the answer is clear: branded communities win. Why? Here’s what we’ve seen time and time again: ✅ Higher engagement. When people know who they’re talking to, they’re far more likely to participate. It’s that simple. ✅ Better data, deeper insights. Branded communities foster long-term relationships, leading to richer feedback and a more nuanced understanding of what your audience truly thinks. ✅ Lower costs, higher ROI. With a branded community, you don’t have to constantly recruit new participants. Engaged members stick around, making your research more efficient and cost-effective over time. But what about bias? Bias is a valid concern in any research methodology. But the idea that branded communities only generate favorable feedback? That’s actually a myth. In reality, engaged participants become more critical and thoughtful over time—not less. They’re invested in the process and want to be heard, making their feedback even more valuable. At the end of the day, a branded community creates a virtuous cycle: Transparent recruitment → more engaged participants → better insights → stronger decisions. If you're thinking about launching a research community and want to discuss the best approach, my team at Rival Technologies and Reach3 Insights would love to chat. This is what we do every day, and we’re always happy to help! #insights #marketresearch #mrxpros

🚨We’re hosting a 2025 Conversational Masterclass Series on Modern Research Techniques for Segmentation In this session, you’ll learn how to: 🔍 Go beyond demographics to create needs-based, behavior-driven segments 🎥 Use video and ethnographic research to bring your segments to life 💡 Create personas and journey maps to make insights more actionable Don’t miss out—register today: https://lnkd.in/gWvs5dKH Rival Technologies Reach3 Insights #insights #AI #marketresearch

I'll be attending the Advertising Research Foundation (ARF) event in NYC next week! If you'll be there let me know. I'd love to connect. My amazing colleague from Reach3 Insights, Dara St. Louis, will be presenting with Coca-Cola about experiential marketing and our BXP insights solution. Hope to see you there! #ARFAxS

I'll be at the Advertising Research Foundation (ARF) Audience x Science conference next week where some of my faves, Reach3 Insights' Dara St. Louis and Coca-Cola's Gabriel Gales, will be presenting about experiential marketing and our BXP solution. Hope to see you there! #ARFAxS #BXP #Experiential

Did you know that in 2024, spending in experiential marketing was projected to hit $128.35 billion? Despite the huge investment in this new way of reaching modern consumers, however, measurement and optimization remain a challenge for many brands. At next week's Advertising Research Foundation (ARF) Audience x Science conference, our very own Dara St. Louis is partnering with Coca-Cola's Gabriel Gales to share how Coca-Cola uses new approaches to get a more comprehensive understanding of their brand activations. To learn more and check out the agenda, visit: https://lnkd.in/gFXHTDac #ARFAxS #insights #marketresearch #mrxpros

Segmentation research is hotter than ever, driven by changing consumer preferences and priorities as well as tighter privacy regulations. And as Leigh Admirand shares in her latest article, more companies are also realizing that segmentation studies provide a common framework across teams and ensure consistent marketing and business strategy. Check out this article to learn more: https://lnkd.in/g4hRDWpw #insights #marketresearch #mrxpros

As GLP-1s gain popularity, it’s essential for fitness and health professionals to understand their broader impact on consumer behavior. Will these drugs inspire healthier habits, or will they be viewed as a shortcut that bypasses the need for exercise and balanced nutrition? A recent study from Reach3 Insights sheds light on these questions. Check out this new article from Dara St. Louis to learn more! https://lnkd.in/gU7dBe5w #GLP1 #consumerbehavior #marketresearch

A huge thank you to our employees, customers, and partners for making 2024 another incredible year for Rival Technologies and Reach3 Insights! Beyond our strong business performance—40% YoY growth in ARR and double-digit growth for Reach3—I’m especially proud of how we’re fostering talent. Women now hold 72% of our senior leadership roles, and 22% of our team members earned well-deserved promotions last year. And with a 100% CSAT score, our Customer Success and Reach3 research teams continue to set the gold standard for true partnership in the insights space. If you're curious why insight leaders are switching to conversational research, or if you are wondering about our new innovations in AI, insight communities or agile research, don't hesitate to reach out! https://lnkd.in/gmSt6vwY