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You want to win with influencer marketing? Go beyond sponsored content and give your shoppers an integrated influencer experience. Influencer marketing works when there’s a real connection between the buyer and the influencer. And e-commerce marketers can leverage that connection by creating influencer experiences. For example, hosting in-person pop-ups hosted by an influencer. Or, if that’s not in your budget or bandwidth, you can tap into influencer connections with customized landing pages. We rounded up 9 influencer x brand collaborations we love that you can copy. Here’s what works ⬇️ - Add personal touches, like Warby Parker including Emma Chamberlain’s personal picks and recommendations on their collaboration page. - Leverage influencer storytelling, like DIME using Rissa G’s personal tagline  - Prioritize creator images to strengthen the connection, like DFYNE showcasing their creator partner, Hannah Pearson wearing the product - Use copywriting to speak to the audience, like Morphe including a quote from Ariel Tejada.  - Leverage exclusivity with limited-time offers or special discounts. #influencermarketing #ecommerce #influencers

Remember: it's less expensive to keep a current customer happy than to acquire a new one. Now, you can use Shogun to offer that red carpet experience to your returning shoppers when they log into your store. Personalize the store for logged-in shoppers with exclusive deals, limited edition products or sneak peeks of upcoming launches. Here's how to set up this personalization in less than 2 minutes ⬇️

No gatekeeping here. Just 41 ways to drive more conversions on your landing page. 💥 With Meta ad costs climbing, you can't afford to send traffic to an unoptimized page. The truth? There's always room for improvement. Here are 41 ways to boost your landing page performance across: ✅ Page speed ✅ Distraction reduction ✅ Compelling copy ✅ Visual elements ✅ Offer structure ✅ Social proof ✅Call-to-action ✅ Relevance Swipe through and when you spot something you haven't tried yet, you know what to do. (And yes, that means running an A/B test with Shogun.)

Do you want to personalize your ecommerce site but don't know where to start? Start here 👉 Shogun's Personalization Use Case Library 🎉 In Shogun's Personalization Dashboard, you'll find 30+ personalization use cases that you can easily create with Shogun. You can preview use cases for a more detailed look at the idea. Then, once you've found the personalization that works for your brand, simply click "Start Personalizing", select the page you want to personalize, and start editing. Personalization is available to all Shogun customers. Log into your Shogun account or sign up for a free trial today to get started driving more sales with personalization.

Landing pages can be a huge sales driver or a huge money pit. How do you ensure that yours make money instead of just costing money? You A/B test relentlessly! Before you spend another cent on your ads, launch one of these 10 A/B tests with Shogun Looking for more A/B test ideas? Check out the blog post linked in the comments for 10 more tests to try on your landing pages.🚀 #Abtesting #cro #conversionrateoptimization #shopify

What makes a Shopify store truly shine? We highly recommend Shopify expert Kurt Elster's thoughts on the subject. His advice is to look at the "quiet details" of your site, such as alt text. Kurt calls alt text a silent hero. It has a major impact on your site's accessibility and searchability. And Shogun can help with your alt text. With the latest update to the Media Library, you can add or edit alt text to an image once, and Shogun will automatically add or edit everywhere that photo is used! If you haven't given your alt text a second thought, hop into the Media Library to update your images' alt text. Remember, small changes can have a big impact 🔥

There are two massive mistakes you can make when A/B testing. The first is to not A/B test at all 😉 And the second is to run A/B tests incorrectly. Poor A/B tests can lead to inaccurate data, which creates bigger problems for your brand if you make decisions based on that inaccurate data. Here are 9 A/B testing best practices to follow so you avoid common A/B testing mistakes. For more actionable tips, read our latest blog post linked in the comments below ⬇️ #cro #ecommerce #conversionrateoptimization #abtesting

Create pages faster with Shogun's new templates! ✨ There are new templates for home pages, about us pages and landing pages and if you work for a beauty, apparel or food & beverage brand, you're going to want to check them out. We didn't stop there. To make page creation even easier, we created different blocks from each template. So if you like one specific part of the template, you can find it in the block library. Shogun's template & block libraries are filled with beautifully designed pre-built pages and page blocks so you can quickly launch pages. #ecommerce #shopify #ecommercemarketing #dtc

Nearly 88% of Americans use discount codes, and 64% delay purchases until a deal is available. So how do you drive sales without training customers to expect constant markdowns? ✅ Use Discounts for Smart Inventory Management Clear out slow-moving stock to make room for new launches Reduce storage costs and prevent excess waste Create urgency with messaging like “Final Clearance – Limited Stock!” ⚠️ Avoid Discount Fatigue Over-discounting can make customers expect lower prices and delay purchases. Keep your promotions meaningful by: Timing them around key events (seasonal sales, product drops, exclusives) Maintaining regular full-price periods to reinforce brand value Using varied strategies (bundles, loyalty rewards) instead of constant sales 💡 Preserve Brand Value While Offering Deals Position discounts as exclusive (VIP rewards, early access deals) Pair them with value messaging (e.g., emphasizing quality, craftsmanship) Frame discounts around events, so they feel intentional, not desperate 🛍 How Top Brands Use Discounts Effectively: 🔹 Product Launches: Introductory offers create excitement and drive trial 🔹 Holiday Promotions: Tiered savings, free shipping, and BOGO deals boost AOV 🔹 Loyalty Rewards: Personalized discounts foster long-term customer relationships 🔹 Flash Sales: Short-term urgency drives immediate conversions Key Takeaway? Discounting isn’t just about slashing prices, it’s about strategically enhancing customer experience, maintaining brand value, and maximizing profitability. For more tips, read the full blog post linked in the comments below! #ecommerce #ecommercemarketing #marketingstrategies #promotionstrategy

Hey, if there are any small but mighty marketing teams out there, we have something for you! The key to driving consistent results isn't the biggest budget or team. It's all about leveraging what works and creating scalable systems with the right tools (yes, like Shogun). That goes for building and optimizing pages, creating campaigns and promoting those campaigns. Put your promotions on repeat with this e-commerce promotion strategy. In this blog article, we cover: ➡️ A framework for successful product launches ➡️ Repeatable email templates for campaign launches ➡️ Tips for how to strategically use discounts And more! https://lnkd.in/etBDdsmK #ecommerce #marketing #shopify #marketingtips #marketingcampaign