SOLVE(D) | An IPG Health Company

A huge shoutout to our Head of Media, Benjamin Assor, for his outstanding job moderating the Foundation of Success: POC’s Pivotal Role panel at #POCNow hosted by the Point of Care Marketing Association!👏 The discussion focused on real-world successes and learnings from past campaigns that could be used as inspiration for future campaigns. The panelists reinforced critical takeaways — including the importance of early and intentional coordination between all stakeholders during the planning process itself, how to maximize the use of resources and assets, and outside-the-box targeting to address nuanced brand challenges. These insights are invaluable as we continue to push the boundaries of what’s possible in POC marketing!

We celebrate our women leaders all year long, but especially during Women’s History Month! 🌟 Check out this inspiring video from IPG Health featuring our very own female executive, Selamawit Gilagaber, Group Director, Data and Analytics, SOLVE(D) | An IPG Health Company, as she shares the advice she wishes she knew earlier in her career—alongside other incredible women across IPG Health.

See how SOLVE(D) | An IPG Health Company is helping bridge the gap of diagnosis to treatment, leveraging 'rare' insights and activations. Reach out to [email protected].

Great representation of Solve(d) team members coming together to show their zebra stripes, bringing awareness for #rarediseaseday (February 28th)! 

Michael Le Brocq, MD, SOLVE(D) EMEA & APAC, shares insights on how pharma can thrive with data-driven omnichannel marketing. 🚀

A little PoV on creative effectiveness in healthcare, analytics and why we can do better as an industry to show the impact of our marketing. If you have a bunch of data and marketing campaigns in place and would love to show which message and content parts are best at driving an effective behaviour change with doctors or patients over time, and all that in a simple index and visualisation, feel free to reach out! We would love to help! :-) SOLVE(D) | An IPG Health Company IPG Health

Last week, our colleague Michael took the stage at the Digital Pharma Marketing - Digital Pharma Advances Conference in London, alongside our Acxiom partner Giles, to discuss a common challenge in pharma marketing: campaign tracking. Many businesses rely on complex dashboards overloaded with metrics that are difficult to interpret. That’s why we developed Customer Engagement (CE) Scoring—a simpler, clearer way to track campaign performance and make data-driven decisions with confidence. 📩 Want to learn more? Contact us at [email protected] #PharmaMarketing #CustomerEngagement #OmnichannelSuccess #DigitalPharma #digitalpharmaconference #digitalpharmaadvances

Experts from IPG Health, including our very own Colin J. Harewood, share their insights around technology and its role in shaping tomorrow’s healthcare, after their visit to CES. Take a look! 

🎉 We’re thrilled to announce our participation at the @Digital Pharma Advances Conference on January 29th in London together with Acxiom  Join us for a game-changing session: PERSONALISED & IMPACT-DRIVEN HCP ENGAGEMENT Discover how to demonstrate ROI for omnichannel strategies and showcase the true value of innovation in pharma marketing. In this session, Michael from SOLVE(D) and Giles from Acxiom will discuss: ✔️ Establishing global KPIs aligned with business goals ✔️ Designing unified reporting frameworks for consistent measurement ✔️ Proving improved customer engagement to refine campaigns Don’t miss out on actionable insights and real-world success stories! 💡 Let’s bridge the gap between investment and outcomes. 📍 London | January 29th | #PharmaMarketing, #digitalpharmaconference #digitalpharmaadvances