You need to reach the right patients. But where are they? Listen to our latest podcast produced in partnership with the Society for Health Care Strategy & Market Development (SHSMD) and learn how high-quality data helps improve your targeting capabilities. #DataDriven #SHSMD #SpectrumReach
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
Get directions
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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Content consumers spent an average of 137 hours with the Spectrum TV app in January, making it the #1 streaming service for 44 months in a row. #SpectrumTV #StreamingService #TVApp #StreamingTrends #SpectrumReach
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Spectrum Reach reposted this
📣 PRESS ALERT 📣: Our 2025 Board Chair Matthew Van Houten shares why an addressable-first approach should be a brand’s first choice: ✅ Addressable is a full-funnel, budget efficient performance vehicle ✅ IP addresses and hashed emails can be unreliable ✅ Addressable is more accurate ✅ Going addressable-first maximizes campaign effectiveness Read his Ad Age article here: https://lnkd.in/e277zFcD #GoAddressable #addressablefirst
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Reaching audiences across screens just got even easier! Spectrum Reach locally represents a portion of distributors cable and streaming inventory - now including Amazon Ads! #SpectrumReach #StreamingAds #MarketingStrategy #SpectrumReach
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In our chaotic world of advertising, focusing on the right strategies makes all the difference. Join our CRO Jason Brown as he unpacks the evolving ad industry landscape in the latest Insider Interviews podcast with E.B. Moss. Here are some key areas of focus mentioned in the podcast: 🔹 Learn how to utilize local market expertise to build strong relationships. 🔹 Discover how to embrace flexibility in advertising options and let clients buy how they want. 🔹 Explore leveraging partnerships, like their new Amazon collaboration, to expand reach. 🔹 Uncover how to support advertisers with data-driven insights and simplification to drive success 👉 Listen or Watch Now to Learn More: https://lnkd.in/e6RGeJMq
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Big News!🎉 We're excited to welcome The Carolina Ascent FC as a proud sponsor of the Pay It Forward program! This partnership will help us amplify our impact and empower more underserved businesses. Thank you for your generosity and commitment to making a difference! #PIFSponsor #CommunitySupport #Payitforward #SpectrumReach #TheCarolinaAscentFC
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Women on the Move: Shaping Travel Trends Women are driving business travel growth, seeking networking opportunities and career advancement. Cities are responding by enhancing safety and accommodations. Venues are also tailoring experiences to meet women's needs. Stay tuned for more travel insights this month! #WomenInTravel #WomenOnTheMove #BusinessTravel #TravelInsights #SpectrumReach
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Missed opportunities are costly. We've all been there—pouring resources into campaigns, only to wonder if we're truly reaching our target audience. That's why we're excited to introduce the Audience Reach Optimizer (ARO) at scale! ARO helps you pinpoint underexposed households, optimize your budget, and extend your reach across multiple screens. ARO works by: 🔹 Using privacy-compliant household exposure data from our partners MediaRadar/Vivvix to uncover households that are missing or underexposed from broadcast campaigns. 🔹 Leveraging Spectrum Reach’s proprietary data to identify media share-shift opportunities to improve audience coverage. 🔹 Optimizing budget allocation to extend reach across Spectrum Reach’s multiscreen TV and streaming inventory. The results speak for themselves! Take Matter Brothers Furniture in Florida. They used ARO to identify inefficiencies in their broadcast campaign and reallocate spend to high-propensity geographies. The outcome? A 10-15% sales lift compared to local industry benchmarks. 👉 Read the full story in our latest press release to see how ARO is delivering impact for brands like Matter Brothers Furniture: https://lnkd.in/eHX9fein #MarketingOptimizatinon #AudienceReachOptimizer #SpectrumReach #TVAdvertising #Data #SmartAdvertising
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Our Pay It Forward program is committed to empowering underrepresented business owners with FREE TV advertising and the resources they need to grow. With our help, more than 2,000 businesses are thriving in the communities they serve. And we’re just getting started. Click the Link to Learn More: https://lnkd.in/e6Z6AFnf #PayItForward #FreeAdvertising #BusinessResources #SpectrumReach #SRPayItForward
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Great conversation at #CTVConnect yesterday about the powerful data and inventory collaboration between Spectrum Reach and LinkedIn! Spectrum Reach’s Dan Callahan and LinkedIn’s Ramon Vinluan took the stage yesterday with moderator Albert Thompson of Walton Issacson to discuss our data collaboration and how B2B advertisers can extend their reach by bringing together LinkedIn’s audience insights and Spectrum Reach’s premium CTV inventory. This multi-platform collaboration is making it easier for brands to connect with decision makers across LinkedIn and Spectrum TV and unlocking new ways to track campaign performance across both platforms. Check out some highlights from the discussion below! 🎬 👇 #SpectrumReach #LinkedIn #CTVAdvertising #DigitalAdvertising #StreamingTV #B2BMarketing