Ascend Digital Agency

Ever have a marketing/advertising campaign fail? If so, It's likely had something to do with one of the following issues: 1.Lack of Clear Strategy No defined target audience – Marketing to “everyone” instead of focusing on ideal homeowners (e.g., high-income zip codes, storm-affected areas). 2. Poor Lead Follow-Up Slow response times – Leads go cold fast, especially from PPC or Facebook Ads. Delays = lost revenue. No CRM or automation – Leads fall through the cracks without consistent follow-up, reminders, or nurturing. 3. Unoptimized Ad Spend Wrong keywords or audiences – Targeting broad or irrelevant terms in Google Ads or interests on Facebook. No tracking or testing – Not using A/B testing, conversion tracking, or reviewing cost-per-lead data. 4. Bad Website Experience Slow or outdated website – Users bounce if the site loads slowly or looks sketchy. No clear CTA (Call to Action) – If it’s not obvious how to “Get a Free Estimate,” people leave. Not mobile-friendly – Most traffic is mobile. If your site isn’t, you're losing business. 5. Low-Quality Content Generic stock images – People don’t trust them. They want to see real crews, trucks, projects. 6. No reviews or testimonials – Social proof is huge, especially in roofing where trust is everything (Homeowners don’t inherently trust you ) If you have reviews and testimonials, make sure they’re present on website and all social media outlets. No video – Video builds trust FAST (especially walkthroughs, before & afters, and owner intros, testimonials). 7. Lack of Data or Analytics No call tracking – You can’t improve what you can’t measure. No lead source attribution – Not knowing where leads came from makes scaling hard. How could you possibly refine your campaigns and make wiser investments into things that are working if you have no idea? No Community Engagement Invisible locally – Not sponsoring events, networking, or asking for referrals hurts brand credibility. 8. Impatience Not seeing immediate results and abandoning strategy prematurely. You must become comfortable with delaying gratification #badmarketing #roi #advertising

Jay and his team are killing it! Thanks for the kind words, brother l! 🚀

Another one 🚀 Excited that Larry and the team at Grand View Roofing & Exteriors chose to join forces with Ascend! Time to dominate!

Who's got the best system for P&L tracking on a per job basis? Let's hear about it 👇

Creating our next webinar. What topics would you like to discussed that would help solve for challenges you're facing?

Ascend Digital is hiring! We're currently looking to fill multiple roles, including SEO Strategist and Web Developer. If you're looking to advance your career in digital marketing, we want to talk to you! Learn more and apply on our careers page.

Shoot the f****** ball 🏀 w/David Carroll #business #success #failure

SEO is Changing: Are You Ready for the Shift? For years, businesses have focused on ranking on Google’s search results— and that’s still very important but the game is evolving. With the rise of Large Language Models (LLMs) like ChatGPT, Gemini, and Claude, people are increasingly turning to AI-driven answers instead of traditional search engines. All too often, people take a “this or that” approach 🙅♂️ when many times a “this and that” approach would be more impactful That’s exactly the case in the example above. That means if your marketing agency isn’t thinking beyond SEO for Google, you’re already falling behind 😐 🚀 Optimizing for LLMs will eventually be as critical as ranking on Google. 🔎 Conversational search is changing how people find information. 📊 AI-driven content visibility is the next frontier of organic reach. At Ascend Digital Agency, we stay ahead of these shifts—constantly researching and applying new strategies to ensure our clients rank where it matters most 🚀 The question is: Will your business be one of the brands that AI recommends… or one it ignores? #SEO #DigitalMarketing #LLMSEO #FutureOfSearch #MarketingInnovation