The Creative Company, Inc.

Leadership defines how a crisis unfolds. A strong leader: ✔ Takes responsibility ✔ Speaks with clarity & empathy ✔ Remains accessible & visible Avoid hiding behind corporate jargon. People want honest, human-centered communication. Example: When a major airline CEO apologized immediately and sincerely after an incident, it helped regain customer trust faster. 👉 Does your leadership team have crisis training? If not, it’s time to prepare. #CrisisLeadership #PRTraining #ExecutivePresence

PR pro Cassandra DeGuide educated friends and community members this morning at DreamBank - American Family Insurance for Social Media Breakfast Madison on strategic and practical techniques for sharing captivating stories that will leave a lasting impression on your audience. KEY TAKEAWAYS: 🌟 Uncover the strengths and weaknesses of the inverted pyramid approach, one of the most widely used writing styles, and how the shift to narrative-driven storytelling is key. 🌟 Elevate your content writing and marketing skills with empowering tools and techniques to help you approach stories differently and captivate your audience. 🌟 Learn how to harness your brand voice in new, innovative ways. 🌟 Explore the benefits of becoming a trusted voice and thought leader, extending your reach and boosting engagement. #Madison #Captivating #Content #dreambank #SocialMediaBreakfast

Social media can amplify or control a crisis — depending on how you use it. How to Manage Social Media in a Crisis: 🔹 Monitor conversations—know what’s being said about your brand. 🔹 Respond quickly but carefully—acknowledge concerns without escalating the issue. 🔹 Correct misinformation—but don’t engage in online arguments. 🔹 Pause scheduled content—to avoid appearing tone-deaf. Pro Tip: A pre-approved social media crisis plan ensures your team reacts strategically, not emotionally. #SocialMediaCrisis #DigitalPR #CrisisManagement

Words matter in a crisis. Say the wrong thing, and you risk more damage. ✅ What to Say: "We take this situation seriously and are actively addressing it." "We are committed to transparency and will share updates as we have them." ❌ What NOT to Say: "No comment." (It fuels speculation.) "We don’t know yet." (Instead, say: “We are investigating.”) Blame-shifting. (Take responsibility if appropriate.) A well-crafted message builds trust—even in difficult times. Need help framing your response? Let’s talk. #CrisisComms #CrisisMessaging #CrisisLeadership

When a crisis hits, your response in the first hour can define public perception. Here’s what to do immediately: ✅ Gather the facts – What happened? Who is affected? ✅ Activate your crisis team – Align your internal messaging. ✅ Acknowledge the issue – Silence can worsen speculation. ✅ Control the narrative – Issue a clear, factual statement before misinformation spreads. Mistakes to Avoid: 🚫 Delaying a response 🚫 Ignoring media inquiries 🚫 Making unverified claims Being proactive, transparent, and strategic is key. Do you have a crisis response checklist in place? #CrisisResponse #MediaRelations #PRStrategy

🚨 A crisis is not a matter of ‘if’ but ‘when.’ Is your organization ready? A well-prepared crisis communications plan ensures you can respond calmly, quickly, and strategically when the unexpected happens. 🔹 Identify potential risks 🔹 Designate a crisis response team 🔹 Prepare key messages in advance 🔹 Train spokespersons for media interactions Pro Tip: Companies that plan ahead recover faster and protect their brand reputation. Need help creating a crisis plan? We can help. #CrisisPR #ReputationManagement #CrisisPreparedness

A big Monday hello from all of us at The Creative Company!

Check out the impact Ascendium Education Group is making in Milwaukee! Superb reporting by Gideon Verdin-Williams at TMJ4 News to highlight All-In Milwaukee’s success and future growth! #Community #WorkforceDevelopment #Local

Crises can strike unexpectedly, but how your organization handles communication during a crisis can make or break its reputation. In our latest blog post, we discuss a strategic approach to navigating a crisis with public relations, from immediate response to post-crisis evaluation. 🔑 Key Takeaways: 1. How to communicate effectively under pressure 2. Managing media relations and social media 3. Strategies to rebuild trust long term 4. Why transparency and empathy are essential in crisis messaging Check out our complete guide on navigating a crisis with PR and safeguarding your organization’s reputation. #CrisisCommunication #PRStrategy #ReputationManagement #PublicRelations

In today's fast-paced business world, crises can strike unexpectedly, challenging reputation and operations. That's why a well-prepared holding statement is crucial. 🌟 Swift Response: In crisis management, every moment counts. A holding statement allows swift responses, minimizing speculation and misinformation. 🌟 Control & Consistency: Maintain control over initial communications and ensure consistent messaging across all channels. 🌟 Building Trust: Stakeholders seek transparency and reassurance. A holding statement demonstrates proactive readiness and commitment. Prepare today to navigate crises with clarity and confidence. Contact The Creative Company to strengthen your crisis communication strategy. #CrisisManagement #CommunicationStrategy