The Sour GTM SaaS Takes Podcast

Thanks for including The Sour GTM SaaS Takes Podcast in your top 100, Haris Halkic! #salespodcasts #techsales #saas

Download an e-book and suddenly you’re a “hot lead.” 🚫 Ashley Faus thinks this mindset is sour, sour, sour. Here’s the deal: SaaS content marketing loves to slap an intent score on you for the smallest interactions, like attending a webinar. Then, the sales team pounces. 🐅 But did you ever say you’re ready to drop $20k on software? Nope. You were just doing some light research. MQLs should only count if someone clearly says, “I want to talk to sales.” Ashley says to let buyers come to you when they’re truly ready. They’ll have done their homework, talked to their finance team, and secured a budget. Then, it’s just a matter of who they pick: you or your competitor. So, how about we focus on real, ready-to-buy leads? Makes life sweeter for everyone. 🍭 Ashley's episode just droped! Watch now 👇 Website: https://lnkd.in/gJcJQnWh Spotify: https://lnkd.in/gpXvKXHj Apple Podcasts: https://lnkd.in/g_jcwJQ4

Just because someone wanted a free lunch doesn’t mean they’re interested in your product. Ashley Faus’ sour take? Your solution itself should be the incentive. 🍭 Not a gift card. And the same goes for downloading an e-book and attending a webinar. None of these should count as MQLs: they have nothing to do with buying! Focus on those who show real interest: meaning they explicitly stated they want to meet with your sales team. Quality leads don’t need bribes. 😬 What’s your take on incentivized meetings - legit or laughable? ----- Ashley's episode releases on Thursday, her takes are hard to swallow! 👇 1. Stop mapping content to linear funnel stages, use content depths and intents instead. 2. Clear CTAs: Stop using "learn more." 3. Ungate all your content! 4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. 5. Execs are not the best thought leaders or influencers for the organization. #SaaS #sales #MQL #leadgeneration #B2Bmarketing

So, you’re a B2B exec who grew up in the era of rotary phones and now you need to use LinkedIn? Travis Tyler has some sweet advice. Some CEOs and founders love the social media limelight (like kids in a candy store!) They can post boldly and stir the pot. For them, it’s all sugar and no stress. Then there are the ones who feel they HAVE to be online but just aren’t into it. Travis says: Don’t force it. Be authentic. If you’re more comfortable behind the scenes, let your social team members have the megaphone. Travis' 5 sour takes will make you gulp. Watch his episode now 👇 Website: https://lnkd.in/gJcJQnWh Spotify: https://lnkd.in/gpXvKXHj Apple Podcasts: https://lnkd.in/g_jcwJQ4 #B2Bmarketing #socialmedia #leadership #founderledgrowth #authenticity

B2B influencers are more than just lead-gen engines. Let's think outside the box. Brianna Doe dropped some wisdom, as she does: Instead of using influencers just to chase leads, why not build a community? Why not build trust? Why not have some fun? Most marketers get it. But try selling that idea to the execs. Most of the time, they want one thing: "💰REVENUE💰" Brianna says, show the long game: brand loyalty, trust, and a community that sticks around. So, marketers, how do you get support for these “crazy” ideas? Building a community isn’t just fluff - it’s the sugary coating that makes your brand irresistible. 🍬 For more sweeeeeet tips, catch Brianna's episode now! 👇 Website: https://lnkd.in/gJcJQnWh Spotify: https://lnkd.in/gpXvKXHj Apple Podcasts: https://lnkd.in/g_jcwJQ4 #sales #B2B #recruitment #salesstrategy #growthmindset

Whether or not you're active on LinkedIn, you have a personal brand. It's alive and kicking through your daily interactions. You could have killer content, but if you’re a jerk at work, miss deadlines, and don’t play well with others... That all negates how you present yourself online. Brianna Doe says, “If people meet you in person and they walk away disappointed, that’s the ultimate failure.” Don’t be an online hero but an office zero. Keep it real. ----------- Make sure to check out Brianna's episode on Thursday - things got heated! 🔥 🍭 Brianna's 5 Sour Takes: 1. You can have a great online brand and still have a terrible personal brand. 2. Influencer marketing won't solve all of your business woes. 3. Don't believe the hype that you should only work with smaller influencers because they have more engagement. 4. You can be an 'influencer' and not have any actual influence. 5. Spending more money on influencer marketing isn't always the answer. #personalbranding #authenticity #B2Bmarketing #influencermarketing

Hitting your sales target is more important than hiring? Sorry to burst your bubble but... Picture this: It’s crunch time, you need a new AE ASAP. You rush to hire someone, thinking they’ll close a few deals and save your quarter. But... they don’t. Instead, they suck up your time with endless training. And you just traded short-term gain for long-term pain. Daisy Chung learned the hard way that rushing hires is never a good idea. Sure, you might scrape by this quarter, but a great hire? They’re a rockstar for life. Miss the target if you must. It’s better than dealing with the roller coaster of an inconsistent newbie. 🍭 A good hire is like candy: sweet and worth the wait. ----- Daisy's episode just dropped and it got sour, salty, and everything in between: Website: https://lnkd.in/gJcJQnWh Spotify: https://lnkd.in/gpXvKXHj Apple Podcasts: https://lnkd.in/g_jcwJQ4 #sales #hiringfails #salesstrategy #salesleadership

Think you need SaaS experience to sell SaaS? That’s outdated. 🥱 Daisy Chung knows better. She hires people with zero SaaS background, and guess what? They crush it. Here’s what she looks for: - A great attitude - Strong desire to learn - Skills in building relationships (not everyone can do this!) Imagine hiring a lawyer for a SaaS sales role. Daisy did it, and they turned out to be a top performer. Why? Because they were: - Coachable - Humble - Hungry to learn 🍋 Here’s the sour truth: Some of the best sales reps didn’t start in SaaS. According to a report by Salesforce, diverse teams are 35% more likely to outperform their competitors. Bringing in talent from different backgrounds isn’t just nice... it’s smart business. 🍭 Why are we still stuck on this outdated idea that only direct SaaS experience matters? Look for attitude, not just experience. ------------- Daisy's episode releases on Thursday, and she had a spoonful of opinions to share: 1. Cold calling is the best channel to grow your sales career. 2. The SDR role does not prepare you well to be an AE. 3. Sales Development should not report to Sales or Marketing; it should be its own department. 4. If you have an open spot to fill, recruiting should be 90%+ of your focus. 5. Tech sales is one of the best jobs out there. #sales #SaaS #recruitment #salesstrategy #growthmindset

"Sneak in through the side door if you can't get in the front." -Sleazy salespeople Dale Dupree shared some cringeworthy stories from his early sales career when he witnessed sellers using the side door approach. It was never a good thing. Being sleazy can look like: - Going to a prospect's higher-ups. - Advertizing a lower-priced product only to change the price later on. - Pretending to set a networking call/interview only to pitch. - Ignoring their clear "no". - Not disclosing additional fees/charges upfront. Dale's biggest learning: Salespeople need to prioritize the buyer’s experience. It goes a looonnnnggg way. Let’s leave the side door tactics in the past where they belong, yeah? Watch Dale's full episode here. 👇 Website: https://lnkd.in/gJcJQnWh Spotify: https://lnkd.in/gpXvKXHj Apple Podcasts: https://lnkd.in/g_jcwJQ4

It’s okay if prospects aren't interested on the first cold call. If you have an impactful conversation... THAT'S A WIN. Dale Dupree is revolutionizing B2B sales through a rebellion that puts authenticity first. Imagine calling today, not getting a meeting, but walking away with a deeper understanding of your prospect’s business. ⭐️ You're in a better position than you were before. You can now focus on deepening those relationships and tailoring your offer to what your prospect really needs. Let’s aim for meaningful conversations, not just booking meetings. Dale was one of our most sour guests on the show. 🍬 He didn't hold back on exposing modern sales practices that need to be TRASHED. 🗑️ Catch his episode on Thursday! 👇 Dale's sour takes: 1. Asking for a meeting on a cold call. 2. Walking in through the employee entrance of a high-security building (sleazy sales tactics). 3. Engaging with trolls in the comments of your posts. 4. Trusting people at a new company because they pay you more. 5. Saying “why” when someone tells you they’re not interested on a cold call.