TheJembe

The viral popularity of the #WalmartBirkin is the latest example of the shifting definition of status. Is it about the object itself, or how you wear it? From beauty to fashion, #DupeCulture is a driving force in #retail, as knockoffs have become the new status symbols. Click below to read our new article about how dupes are changing how consumers perceive brands, quality, and authenticity. https://lnkd.in/eqfc8vzf #JembeInsights #CulturalInsights #MarketResearch

As the calendar flipped over to March 2025, America awoke to a seismic shift in its educational landscape. President Donald Trump’s threat of an executive order to dismantle the #DepartmentofEducation sent shockwaves through the nation, leaving millions grappling with an uncertain future. Click below to read our new article about how much our economy depends on the guidance provided by the Department of Education. https://lnkd.in/gqSwUP7V Katy Venter, Ph.D. #JembeInsights #research

Like any other group, Black women have clear visions for the lives they want to create for themselves. To learn more, TheJembe surveyed over 1,000 Black women about their perceptions of being a Black woman in the US. Our report, 'Voices of Resilience: A Study on the State of Black Women', dives below the surface for valuable #insights on Black women consumers. Click to download the report. https://lnkd.in/dXQb6rbf #JembeInsights #research #CulturalInsights

The #CPG industry has long been dominated by traditional marketing strategies. But in recent years, a new wave of marketing has emerged, driven by #influencers who command massive online followings. One of the most striking examples of this transformation is #MrBeast, the #YouTube sensation who has disrupted the CPG space with his chocolate brand, #Feastables. Click below to read more about the brand’s meteoric rise and the valuable lessons for CPG brands navigating the ever-evolving market, especially when it comes to consumer engagement, data-driven strategies, and influencer partnerships. https://lnkd.in/g_rGta3n #JembeInsights

Weight loss medications, such as #Ozempic, were once seen as a last resort for those struggling with obesity. As these drugs gain popularity, brands need to consider how Black and Hispanic consumers engage with weight loss solutions. Click below to read more about how culture plays a part in how minority consumers tackle weight loss solutions. https://lnkd.in/g3-Dz_GV #JembeInsights #MarketResearch #CulturalInsights

Whether you enjoyed all of the cultural Easter eggs sprinkled throughout the performance or needed a primer to help make sense of it all, it's clear that the #KendrickLamar #HalftimeShow left an impression on its record-setting viewership. Our #survey of more than 700 viewers found that most respondents rated the show as excellent. While #SuperBowlLIX entertained, eagle-eyed execs took notes on how to communicate with their Black audiences in a way that is authentic and effective. Click below to read more about what brands can learn from Lamar's cultural messaging. https://lnkd.in/gUhpz3Sp #JembeInsights #culture #MarketResearch

The face of modern #wealth is changing. In industries historically dominated by limited representation, notable figures, like #TylerPerry, #Rihanna, and #LebronJames are not just reshaping what it means to be a billionaire– they are also drafting a blueprint rooted in equity, empowerment, and change. Click below to read more about how Black #billionaires are charting a course for change and helping to create a new class of Black wealth. https://lnkd.in/eD-AuNeM #JembeInsights #culture

As industries increasingly adopt advanced #manufacturing technologies, they are compelled to confront not only systematic issues of workplace equity but also growing societal and internal pushback against #DEI initiatives. For many organizations, balancing the imperative for inclusion with resistance to DEI programs is a tightrope walk that serves as a mirror that shines a light on broader cultural tensions. Click below to read more about how #Tesla and other companies have used technology to tackle #multicultural integration in their workforce. https://lnkd.in/eagZkfgQ #JembeInsights #CulturalInsights #research

Spending an estimated $6B on #beauty products in 2023, Black women are a crucial and growing beauty market segment. For our new study, "Voices of Resilience: The State of Black Women", we surveyed over 1,000 Black women to learn more about their beauty product purchase decisions and which brands they feel address their beauty and hair care needs. Revlon SheaMoisture Fenty Beauty Procter & Gamble Maybelline New York L'Oréal Click below to download the report: https://lnkd.in/gUWGVxuu #JembeInsights #research #culturalinsights

As brands compete for relevance, #advertising executives discover that #data is the key to unlocking deeper #consumer engagement. Specifically, understanding multicultural audience data enables companies to craft campaigns that not only reflect real-world identities but also resonate with the lived experiences and values of these audiences. Click below to read more about how diving deeper into multicultural audience data is the future of advertising. https://lnkd.in/g4KrPUkR #JembeInsights #culturalinsights #consumerinsights