WordStream by LocaliQ

The differences between a cold lead and a hot lead may seem intuitive. But there are nuances that could change how you market to each. Get the full comparison, and learn how to heat up a cold lead so they're ready to buy. 🔥

Running PPC ads can burn through your SaaS marketing budget fast! Here are six strategies an experienced SaaS PPC pro uses to avoid costly mistakes and get better results from each campaign. 🤓

Search ads aren’t just an option—they’re a must for businesses looking to grow in 2025. Learn how to turn searches into sales with our free 14-step conversion guide. 📥 https://lnkd.in/gXfBqhN4

How's your Google Ads copywriting game? It'll need to be sharp to keep up with the increased competition, AI automation, and privacy updates we've seen recently. Use this guide to craft copy that'll win more clicks and conversions in 2025.

New backlink opportunity in the WordStream blog! How do you use AI to get more leads (faster, cheaper)? I'd love to hear your AI lead-generating use cases like: 💡 Hyper-targeting ads or automatically segmenting your email audience. 💡 Personalizing emails, ads, or landing pages. 💡 Engaging or qualifying leads with chatbots / AI agents. 💡 Lead prioritizing or scoring. 💡 Wildcard: How else do you use AI to get leads? When I use your example, I'll cite you in the post, include a link(s) of your choice, promote it in the WordStream newsletter, and share (+tag you) in branded social media posts. Interested? Reply here or send me a DM!

Your headline is the bright, shiny marquee that snaps a reader to attention and draws them into your content. Here, we break down why the best headlines work and share real-world examples that hit the mark. 💡

AI answer engines (Perplexity, ChatGPT, etc.) are steadily increasing the amount of referral traffic they send to websites. Here's how you can get more clicks from those influential AI sources. 🚦

Jokes aside, #AprilFoolsDay might be fun, but marketing without data? 🤡 Don’t be fooled! Better insights mean better marketing. Get the data you need to optimize your strategy with our Free Google Ads Grader: https://lnkd.in/grGm7niT

Have you considered segmenting your email audience? Consider these side effects first: 💌Higher open rates 🗑️Fewer unsubscribes 😀Happier readers Click the link to see if email audience segmentation is right for you.

Customer testimonials are one of the most powerful marketing assets you can have. They also come in many forms like a quote, a video, or a case study. These examples show off the most popular types to inspire your next customer testimonial. 🤝