About
I am the Chief Marketing Officer at Bloomreach, a leading provider of SaaS solutions that…
Articles by Amanda
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What Marketers Want from Generative AI, As Told By a Marketer
What Marketers Want from Generative AI, As Told By a Marketer
A few weeks ago, I had the opportunity to present at GROW NYC (alongside our incredible partners at UrbanStems, I…
2 Comments -
Why we decided to transform our MarTech stack in the middle of a crisis
Why we decided to transform our MarTech stack in the middle of a crisis
"If we have learned anything from the speed at which our lives have changed, it is that we cannot allow our ability to…
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Finance vs. Marketing: The Role of e-Procurement Solutions in the Raging War of Compliance
Finance vs. Marketing: The Role of e-Procurement Solutions in the Raging War of Compliance
I’m in marketing and all too familiar with the epic battle between finance and marketing. Just writing it makes me…
Activity
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In case you missed it, we just fully launched Bloomreach Clarity, our conversational shopping agent! I’m incredibly proud of the team for all their…
In case you missed it, we just fully launched Bloomreach Clarity, our conversational shopping agent! I’m incredibly proud of the team for all their…
Liked by Amanda (Elam) Cole
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Listening to Kyrsten Sinema - this quote gave me goosebumps “If you agree with me 100% of the time, you either don’t think for yourself or I’m…
Listening to Kyrsten Sinema - this quote gave me goosebumps “If you agree with me 100% of the time, you either don’t think for yourself or I’m…
Shared by Amanda (Elam) Cole
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Projects
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The Forward Thinker Conference Series
- Present
Developed the strategy, branding, event budget, content, partners, etc. Assembled an effective team to manage the entire event from travel and accommodations, to the invite process, the event follow up and more.
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English
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Net at Work
From a shorter monthly close to better visibility 👀 into pricing margins, implementing a #modernERP with guidance from the experts at #NetatWork has helped transform the way #distributor Riley Sales, Inc. does business. Here's the full story on how they did it: https://lnkd.in/eiKqqc-C #wholesale #distributor #wholesaledistribution #erp #technologyadvisor
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commercebuild
We are thrilled to share our recent feature on the ISV Talks podcast by Dynamics Connections! A big thank you to Carol Livingston for inviting us to join this dynamic conversation. In this episode, our Co-CEO and President, Jay Newman, and Sales Director, Matthew Carleo, dive deep into what makes commercebuild a leading provider of ERP-integrated eCommerce solutions since 2006. We are proud to highlight our latest expansion into the Business Central space, seamlessly integrating webstores and portals with Business Central ERP systems. During the podcast, we discuss: 🏢 commercebuild History & Products: Discover commercebuild as a comprehensive eCommerce platform for B2B/B2C webstores and customer portals, integrating operations into a centralized system. 🔄 ERP Integrations: Learn about commercebuild’s seamless integration with Microsoft Dynamics 365 Business Central ERP and its expertise in industries such as manufacturing, wholesale, distribution, food and beverage, and construction. 💻 Emerging eCommerce Trends: Explore the increasing shift towards eCommerce across various industries, recent marketplace changes, and the evolution of order entry processes. Understand how eCommerce enhances operational efficiency. 🌟 Customer Success: Hear a success story from our client, Dennis Carpenter, showcasing automated, self-serve solutions and innovative approaches that have enabled them to expand their market offerings. 🔎 Partner Insights: Gain insights into ERP-integrated eCommerce platforms, highlighting their affordability and benefits for smaller businesses.’t miss out on this episode of ISV Talks to learn more about our integrated eCommerce solutions and vision for the future! Watch the full episode now! https://lnkd.in/eQPJbTXx #ISVtalks #DynamicsConnections #eCommerce #ERP #BusinessCentral #Podcast #msdyn365bc
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National Association of Landscape Professionals
What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0
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Industrial Marketing
Boost your manufacturing website's visibility with our staged approach to on-page SEO. Learn how to implement quick wins and data-driven optimizations. https://lnkd.in/eBJKUbv4 #Manufacturing #B2BMarketing #IndustrialMarketing #B2BMarketing #ManufacturingMarketing #DigitalMarketing
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Qlarity Access
Explore the critical role of consumer behavior in shaping market research design! Every survey, interview, and focus group relies on understanding what drives consumer engagement. Dive deeper into how this knowledge informs business strategies: https://hubs.la/Q02wwYxp0 #qlarityaccess #consumerinsights #marketresearch
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Orium
Transform your B2B commerce strategy today! Explore our on-demand webinar with Orium, commercetools, and Contentful and uncover how composable commerce helps B2B distributors streamline operations, enhance scalability, and deliver exceptional customer experiences. Access it here: https://hubs.li/Q02_BX6m0
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BrainKraft
We talked about go-to-market challenges and the role of product marketing. Read the full article: The GTM Pack Episode 11 Featuring Dave Daniels of BrainKraft Talking About Go to Market ▸ https://lttr.ai/AUhML #TheGTMPack #GoToMarketChallenges #Productlaunch #Productmarketing #JorgeSoto #Productmanagement #Prodmgmt #Productmktg
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Polaris MEP
Most Rhode Island manufacturing is business-to-business or B2B. B2B marketing is changing — and fast. Ruth Stevens writes about 5 of the most important trends she's seeing for MarTech: https://ow.ly/X1PB50TfWQe If you'd like to to begin planning and tapping into resources for any of the developments mentioned in this article, contact our Specialist Network project manager, Robert Chipman at rchipman@polarismep.org. #Marketing #sales #Automation #ecommerce
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Higher Education Marketing Institute
TL;DR: Carnegie’s 2024 SEO Benchmarks Report delivers overdue metrics tailored to higher ed, like a 2.7% CTR benchmark and insights into branded vs. non-branded traffic. Read more 👉 https://lttr.ai/AZqLh #highered #Highereducation #Marketing #Highered #2024 #Benchmarks #Data #highereducation #marketing
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PMC Content Services
During ideation, tap into your audience's challenges and get acquainted with industry trends, which can spark inspiration for relevant topics. This is the beginning of the content supply chain. See this article for more ideas. https://lttr.ai/AZqFW #ContentSupplyChain #ContentProduction #ContentMarketing
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Productiv
Forge: Technology Sourcing Forum is next week! Feeling overwhelmed by spend management? You're not alone. Traditional methods are slow, inefficient, and leave you chasing answers in spreadsheets. Enter Productiv & Sidekick, your dynamic duo for spend management success. https://lnkd.in/deHMatNG Sidekick superpowers your spend management by: 📈 Quickly uncovering hidden cost savings & optimizing spend. ⚡ Automating tedious tasks & freeing up your time for strategic thinking. 🤝 Strengthening vendor relationships with actionable data. 🗓 Streamlining contract management so you never miss a renewal. Ready to stop drowning in data and start thriving? Join us and over 350 tech-sourcing leaders to share insights, innovation, and best practices at Forge: Technology Sourcing Forum so you can find the right solutions for tomorrow's challenges. #ProcurementLeaders
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marqeu
🚀 Beyond #MarketingAttribution Data - the key insights 🚀 At which touchpoint does executive engagement typically occur? Is it the 3rd, 5th, or the nth touch? Knowing this can help prioritize and time your high-value engagements. https://buff.ly/37atuIb #MarketingAnalytics
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