Alex Cox

Why are marketers so often confused by their own campaign data? 🤔 Turns out, it’s not their fault. Many marketing ops pros were never taught how Salesforce data actually works—which has led to a massive data disconnect nobody’s talking about. Camela Thompson from RevOps Co-op and CaliberMind’s Joe Schattschneider dive into: ❌ Why CRMs and marketing automation platforms just aren’t speaking the same language 😬 The biggest lie Salesforce has told marketers 🤝 How RevOps can bridge the gap and help marketing make sense of their data 🔗 https://bit.ly/3XnEN63 #Salesforce #CRM #MarTech

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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Measure What Moves the Needle 🔬 Too many SaaS teams focus on vanity metrics like MQLs or email opens. But here are 4 metrics every B2B SaaS GTM leader should track: - Customer Acquisition Cost (CAC): Are you spending wisely? - Lifetime Value (LTV): Are customers sticking around long enough? - Net Dollar Retention (NDR): Are you growing within existing accounts? - Pipeline Velocity: How fast are deals moving through stages? Obsess over these numbers and you’ll outpace the competition. Which metric is your team prioritizing this quarter? Let’s discuss! 🚀 #RevenueMetrics #SaaSGrowth #B2BLeadership #GTMForce

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🚨 Here’s a list of HubSpot updates a CRO needs to know about in 2025. 🚨 And in Q4, we updated or created a Playbook for Every. Single. One. At RevPartners, our Playbooks team takes the time and effort to stay on top of every new HubSpot feature. Why? We want to support CROs in the changing dynamic of their role. List Here: CRM Hub: 💻 CRM UI/UX Design ❌GDPR Enablement 🏡CRM Infrastructure + Asset Mgmt 🔮HubSpot Native AI Features Marketing Hub: 🧘‍♂️Intro to Attribution and GTM 📩GTM Sources (formerly Lead Acquisition Channel) 💯Lead Scoring Beta Sales Hub: 💸CPQ Discovery & Alignment 🖨️Sales Workspace 💝Non-Profit Foundational Playbooks Service Hub: 🤖Hubspot Chatbot 🖥️Help Desk Workspace Setup 🫶Customer Success Workspace Reporting & Analytics: 📉Reporting & Analytics 📈90 Day Trailing Conversion Rate Template 📊Secondary KPI Dashboards Ops Hub: 👨‍👨‍👦‍👦Data De-Duplication ✳️Token Rotation and Private Apps Commerce Hub: 💰Revenue Recognition + NRR (FinOps) 💡Pro-Tip: Clear data visibility is the KEY to knowing which lever to move to generate more revenue and grow your business. We'd love to help you achieve this and more in 2025! 🙌

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Want to know how to manage your revenue team through market fluctuations? Crunchbase VP of Revenue Ang McManamon joined Mark Roberge on The Science of Scaling Podcast to discuss how you manage a revenue team through the ups📈and the downs 📉. Together, they explore: 📔How to establish set processes to manage and hit your goals 🧑‍💼How to hire the right people for the job 👏How to maintain a positive culture internally no matter what is happening externally  Link in comments: 👇

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If you ask our marketing team how our content is impacting revenue they just need to point to our own dashboards in Letterdrop For example, in April and May 2024 *: 🔎 ‎ 36% of our deals consumed content before entering a sales cycle 🤔 ‎ 25% of active deals consumed content during the sales cycle 💰 ‎ 80% of closed revenue consumed content * Content is defined as >30 seconds spent on blogs, case studies, playbooks on site or engaged with LinkedIn posts * all of this is a lower bound. Actual numbers are higher. You know... dark funnel and such What's more is we can figure out what topics contributed to revenue That's a sign for what we should double down on. We know what content we should be: - redistributing on LinkedIn and our newsletter - defending for SEO - sharing with customers in sales cycles Screenshot below is our demo dashboard with dummy data, but just sharing so you get an idea of what it looks like

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BigLittle is featured on the RevGenius Next 50 GTM Startups list! In our conversations with hundreds of revenue leaders, it became clear to us that the revenue engine is broken for everyone. - Companies are struggling with persistent revenue misses. - Trillions of dollars are wasted every year across marketing, sales and customer success teams due to inefficiencies. - CAC is skyrocketing - the average customer acquisition cost for $1 of new revenue is $2.46! 99% of GTM wastage is very hard to detect due to siloed systems and lack of full funnel visibility. Our mission is to fix this problem leveraging advanced tech that assists businesses to maximize their revenue potential by streamlining their revenue engine and GTM operations. Thank you to RevGenius for recognizing us. See all 50 Startups here ↓ https://lnkd.in/gTCubN4J Shoutout to Seamless.AI for supporting this project     If you'd like to know more, follow us and happy to have a conversation!

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Pro tip: Strategic #CRO answers business questions. Tactical CRO does not address business questions (e.g. CTA color). Doesn't mean tactical CRO doesn't have a place. And in fact, if you're just getting started, most CRO programs end up being tactical FIRST while the flywheel starts spinning. BUT, strategic #CRO drives impact. It helps get buy in for MORE testing. It answers critical business questions. And most importantly - it DOES take some freaking time to analyze and spin up!!! Want to learn more? Listen to the full episode out NOW: https://lnkd.in/gYbDfCqg #Experimentation #Optimization

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🚀 Unlock Your Revenue Potential with Fractional RevOps Got an in-house RevOps team but still feel stuck in the weeds? You're not alone. Scaling growth often requires more than a dedicated admin, analyst, or even a manager—it takes strategic firepower and flexibility. That’s where a fractional RevOps agency comes in. We're not just extra hands—they’re your secret weapon. 💡 ✅ Fill expertise gaps without adding headcount ✅ Align your strategy with bold revenue goals ✅ Streamline your funnel, tech stack, and forecasting ✅ Build sustainable systems that outlast their engagement Think of them as the Scotty Pippin to your Michael Jordan. Mmm, still not quite right—empowering your team to focus on the high-impact stuff while they handle the rest. Curious how this could work for your team? Check out our latest blog where we break it all down: https://lnkd.in/gQVdG-mm #RevOps #FractionalRevOps

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99% of SaaS companies focus on their ideal customer profile (ICP), but only a few can show this chart 👇 Kyle Poyar - thank you for the clear breakdown. 👏 What it means to focus on your ICP: 1️⃣ Know the number of accounts in your ICP. 2️⃣ Identify exact buyers and market to them (using tools like Clay, Keyplay). 3️⃣ Track how many are aware of you (email opens, ad engagement, website visits). 4️⃣ Know how many are interested (demos, free accounts, webinars, high-intent pages). 5️⃣ Track how many are considering a purchase (SQLs, PQLs, PQAs). 6️⃣ Know how many are selecting and engaged in the buying process. 7️⃣ Track how many become enterprise customers. Focus on reaching the right people and turning them into customers, regardless of your GTM strategy. 🎬 #SaaS #ICP #marketing

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🔥 Hot Take: the old sales funnel is dead. It’s time to move beyond the funnel and focus on the entire customer lifecycle. At RevPartners, we embrace a holistic revenue engine that drives retention, expansion, and long-term growth. The problem with the traditional funnel? It stops at the sale. But the real revenue comes from keeping customers happy, solving their needs, and helping them scale. Here’s how we do it: 1️⃣ We balance both sides of the customer journey—acquisition and retention/expansion. Revenue accelerates with cross-sells, upsells, and net revenue retention. 2️⃣ We build HubSpot setups that track every customer interaction, uncover hidden revenue, and drive growth. 3️⃣ We help you focus on long-term customer value, which means tracking upsell opportunities and managing churn. 4️⃣ We help you to align marketing, sales, and customer success so everyone is working toward the same growth goals. 5️⃣ Our HubSpot experts automate your workflows, freeing your teams to build strong, lasting customer relationships. Sooooo, yeah, it’s time to ditch the old sales pipeline. Real growth happens after the sale. RevOps turns your funnel into a revenue engine. 🎤 Mic drop. 

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3 Massive Blind Spots impacting CRO's today! Knowing the average CRO's tenure is 17 months at their current company, we're focusing our attention on helping teams stop the bleed. Primary reason CRO's don't last is due to the lack of accountable visibility across their GTM motions. And here are the 3 top blind spots that exist across teams today. 1. Opportunity detection at the buyer level. It's easy to get at the account level...but that's relatively worthless if you can't know which specific buyers are in-market. 2. Account Coverage via your network. Warm intro's are critical in today's buyer economy. So it's important CRO's enable their teams to know who can help them break into their key accounts. 3. Performance Attribution is often questioned when it comes to marketing initiatives. Not anymore. Every channel must have a clear path to revenue. And that attribution must be easy to see. Otherwise, you're left questioning if marketing, sales, self-service, or partners are the reason for attribution. And not know....adds to the short tenure of those in this role. We wrote a blog all about these 3 areas - check it out and let us know what you think.

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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The days of RevOps being "just" a funnel fixer are long gone —it's now the backbone of GTM strategy and aligning marketing, sales, and customer success to drive revenue and efficiency. Our new RevOps Playbook, developed in partnership with RevOps Co-op dives into the five key problem areas that could be holding your team back and offers actionable solutions to overcome them. In this playbook, you'll discover: 📊 The essential metrics to monitor for inefficiencies at each stage of the buyer journey 🛠 Step-by-step strategies to fix common #RevOps challenges 🤝 How to secure buy-in from your executive team 💡 Best practices for maximizing productivity and revenue Ready to transform your #revenueoperations? Download The RevOps Playbook now 👉 https://lnkd.in/gfFmYMyd

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