Alma Mokonchu

Christena J. Pyle (she/her), Chief Equity Officer, Dentsu, revealed how marketers can start investing in minority-owned publishers today. And yes, your favorite SSP may be involved 😉. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Ls9BK0

14

At NBCUniversal’s Brand Innovators event, experts revealed the secret to driving consumer engagement: cultural relevance. Moderated by Suzy's Lauren Lanzi, top leaders like Yusuf Chuku (NBCUniversal), Erin Goldson (Unilever), and Vince Lichaa (Rémy Cointreau) shared how to stay authentic while navigating fast-moving trends. Want to know their game-changing strategies? Dive into the blog for actionable insights! https://lnkd.in/eb9iXj5Q #MRX #ConsumerInsights

28

How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article: 🔗 https://lnkd.in/emWJ3_h8 #PoliticalCampaigns #2024Election #ContextualAI

4

1 Comment

Assembly's very own, Tyler Goldberg, Director of Political Strategy, joined FINTECH.TV for yesterday's opening bell to talk about the latest trends in political advertising and predictions we see for the rest of 2024 election cycle, including thoughts on the future of digital advertising, particularly how AI is set to drive growth in this sector. With over $12b expected to be spent in political ads this cycle, there is no doubt that this poses consequences to commercial advertising as well. Prices of ad space and consumer sentiment are some of the top two effects, says Tyler. However, the strategies of when, how, and where to spend this money has been shifting, especially due to the major political and social events with seen in the last few months. Hear more about and watch the full segment at the link: https://lnkd.in/gqC7aKKz Thank you Remy Blaire and the entire FINTECH.TV team for having us live from the floor of the NYSE. #PoliticalAdvertising #2024Elections #PurposeMedia #FindChangeGrow Stagwell Stagwell Brand Performance Network

22

1 Comment

Our September Research Roundup is ushering in Fall with seven in-depth reports across back-to-school spend, retail, streaming apps, political advertising, and seasonal campaigns. Get insights into: 🎒 Back-to-School vs. Prime Day – Amazon’s BTS ad spend jumped 230% YoY, but summer deals like Prime Day led to a 6% drop in Amazon’s DAUs YoY 🗳️ Political Ad Spending - After Kamala Harris’s nomination, Democratic ad spend rose 160%, while Republican ad spend climbed 170% 🗓️ Labor Day Sales Focus - Home goods & furniture ads saw a 65% YoY increase, with brands leveraging seasonal promos 🎃 Halloween Campaigns - Confectionery brands ramped up Halloween ads, with Mondelez committing 83% of its US budget 🛍️ Department Store Challenges - App downloads for Macy’s and Temu dropped 40% YoY, despite increased ad spend 👕 Secondhand Market Engagement - Facebook Marketplace led with 3.7M daily hours spent, 5x more than eBay 🏈 NFL Season’s Streaming Impact - Peacock saw 1.3M new downloads in Week 1, spurred by NFL season excitement. With Halloween fast approaching, the September Roundup is just the thing to satisfy your digital-insights-sweet-tooth, without having to visit the dentist afterwards. Download your copy here: https://ow.ly/Cufe30sHAOn #DigitalAdvertisingInsights #MobileInsights #CompetitiveInsights #BackToSchool

1

Thanks to Matthew Kramer, Laura (Bernstein) Grover and Kathy Argyriou for joining me to discuss the innovation happening in CTV at Possible Miami this week. We explored how GenAI is driving more impactful experiences for audiences and improved business outcomes for advertisers. If you want to learn more, AdAge did a nice job of summarizing our discussion. You can read more about it here. https://lnkd.in/gipxq6BJ #CTV #GenAI #PossibleMiami #Wurl

60

2 Comments

How can agencies and other ad tech players ensure spend goes toward minority-owned publishers? By lifting up those publishers and giving them the resources to thrive. Rhonesha Byng, Founder & CEO Her Agenda | Co-founder Black Owned Media Equity and Sustainability Institute (BOMESI), shares how TripleLift and Dentsu's sponsorship of BOMESI's third cohort is paving the way for publishers to grow programmatically. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Jc3wz0 #dei #adtech #cannes #economicinclusion #adspend #digitaladvertising #programmaticadvertising

15

United Airlines has partnered with Seedtag to drive a 48% boost in consumer recognition. 🛫 In collaboration with Carat, this #CTV campaign promoted United’s new Marrakech route, harnessing Seedtag’s contextual AI tech, Liz, to identify untapped audience interests. By strategically placing ads in high-performing contexts, we engaged over 122,000 unique households for maximum impact. Learn more about the results: https://lnkd.in/eVq382gu #UnitedAirlinesxSeedtag #CaseStudy #ContextualAdvertising

92

1 Comment

📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

4

🎯 The ad tech industry's outdated metrics? Not for us! Explore our new Currency of Impact tool, co-produced with the Reynolds Journalism Institute, and learn how we're reshaping the advertising landscape for Black and Brown news publishers. Check it out here: https://lnkd.in/eERYtCmX #URLimpactracker #tools #mediabuying #currencyofimpact #blackandbrownaudiences #bipocmedia

4

Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

5

The Power of Radio for Political Candidates... In today’s political landscape, effective communication with voters is vital. Recent research from Katz Media Group shows that radio is the most trusted source of information. The study highlights the Adult Contemporary (AC) format as the ideal platform for advertising, making it a perfect fit for WGRT 102.3FM, which proudly features AC music. According to Katz, 8 in 10 voters find radio very trustworthy or trustworthy, surpassing other media such as newspapers, magazines, and television by 23%. With WGRT 102.3FM Port Huron Family Radio, candidates can leverage a strong signal that reaches a broad demographic, ensuring their message resonates with many listeners. Investing in radio advertisements allows candidates to connect with voters in a reliable way. As you prepare for your campaign, consider WGRT 102.3FM and its AC music format as a key part of your outreach strategy. It’s a powerful way to build trust and make a meaningful impact in your community.

1

🚀 Reflecting on Advertising Week New York 2024 with Group Black 🚀 Advertising Week New York 2024 celebrated innovation, inclusivity, and impactful change, and Group Black was at the center of it all. Check out our awesome sizzle reel below to see for yourself. Plus, here are a few highlights: ✨ 🌎 Building Content for a Diverse World: We teamed up with NBCUniversal to launch ExcellencE! on Peacock, bringing thousands of hours of diverse-led content to audiences everywhere. 🏀 NIL Creators & New Sports Economy: Big names like Carmelo Anthony and Chad “Ochocinco” Johnson shared how student-athletes and creators are reshaping brand partnerships. Community-driven storytelling was at the heart of these evolving discussions, and we’re excited to continue championing these voices in the industry. 💞 Empowering Communities for Change: From launching our first She’s Good[For Real] program with Huggies to showcasing the economic power of Black travelers through our Black Travel Today study with Tripadvisor, we’re amplifying voices across industries. 📱The Future of Content: We explored the evolving state of streaming and answered a key question: *What is influence in a world where everyone's an influencer?* Our panelists emphasized the power of creative collaboration and embracing diverse perspectives to create meaningful connections and drive real impact in the digital age. 💡 Navigating Media & Tech Complexity: We tackled bias in AI and brand safety, advocating for ethical, inclusive media systems. The takeaway? It's time for brands and tech leaders to build fair, equitable, and inclusive systems more intentionally. Looking ahead, Group Black is committed to fostering inclusion, driving authentic storytelling, and shaping the future of media. Let’s keep the momentum going! Watch all panels here! - https://lnkd.in/gbZsQYXG #AdvertisingWeek #Diversity #Innovation #GroupBlack #MediaLeadership

24

2 Comments

As the 2024 election season approaches, many brands may feel unsure about how to navigate advertising in such a crowded space. But with Connected TV (CTV), there's a powerful opportunity to stand out. 📊 Learn how CTV can help your brand capture attention during politically charged periods and maximize campaign impact through strategic programmatic advertising. 👉 Discover more insights on our blog: https://lnkd.in/drZiq3Jg

6

The Hispanic community is a digital powerhouse, influencing trends and purchasing decisions across social media. With buying power set to soar and significant daily engagement on platforms like TikTok, brands need to move beyond one-off campaigns and embrace genuine, year-round partnerships with Hispanic creators.⁠ ⁠ Dive into our latest article to explore how to scale creator-led strategies, bridge the representation gap, and build authentic connections that resonate with this vibrant audience.⁠ ⁠ Read here: https://lnkd.in/gRTdY3tF ⁠ #HispanicHeritageMonth #SocialMedia #SocialFirstMarketing #InfluencerMarketing

16

2 Comments

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

6