Amber Armstrong (Oberg)

Learn more about how the Premier Success Plan helps you start strong, scale, and get more value from Salesforce.

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Stay ahead with AI modernization—drive your enterprise initiatives into the future.

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Want to hear @constellationr’s take on the best & worst in tech? The 2024 Enterprise Awards are here. The vendors in this year's Enterprise Awards have shown the ability to navigate an enterprise tech landscape that changes every few months. 👉

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In moments that matter, nothing beats human connection. Guided CX unlocks key opportunities across the customer journey to monetize, retain, and delight high-value customers. Learn more: https://gag.gl/QnjgYx #GuidedCX #Cobrowse #CustomerExperience

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In this e2open blog, learn how to keep up with the changing landscape of #ChannelManagement. Explore actionable strategies you can use to build stronger partnerships and drive growth in an increasingly competitive marketplace. #MovingAsOne 

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The #1 question we get asked: what exactly is a Revenue Cadence? Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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New Einstein 1 Marketing and Commerce innovations help brands: 👉 auto-generate marketing briefs and promotions with Einstein Copilot 👉 tap #DataCloud to surface shopper insights 👉 trigger content journeys with Einstein Personalization Details here:

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It’s easier to see the breadth of a trend in the market than the depth, but it’s the deep trends that leave markets permanently transformed. 📈 Look at cloud sales partnerships. Every year, more & more B2B transactions happen through #cosell and cloud marketplaces. The lower friction and extra reach of the marketplaces are driving 70% YoY growth- we’re pacing for $45B in partner sales across the major cloud providers this year. A big portion of that growth is driven by broader adoption. ⏩ More companies are #listing their products and closing their first deals through the marketplace, and more companies are investing in tools like WorkSpan that list on marketplaces, #cosell and embed marketplace transactability into their CRMs to drive seller participation. That’s the "breadth" of the marketplace trend. ⏬ But we’ve also reached a point of maturity where growth is being driven by the "depth" of cloud marketplace adoption. Sophisticated cloud partners aren’t just using marketplace transactions to rescue stalled deals with pre-committed cloud budgets as a one off, they’re making the lower friction of cloud marketplaces a core part of their sales strategy & customer lifecycle. They’re creating dedicated partner overlay teams to drive effective co-selling motions at a global scale. They’re co-selling multiparty, services + software deals and closing them on the marketplace. They’re baking co-sell automation into their freemium / PLG product flows to automatically offer one-click upsell contracts through cloud marketplaces. A temporary surplus in cloud budgets might drive a market trend and a broad rush to participate in cloud marketplaces. But cloud marketplaces have unlocked much deeper ways to partner and powerful new ways of co-selling. ⚡ B2B selling now has Cloud GTM as a permanent pillar and it is never going to be the same!

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ICYMI: In this webinar replay, Rob Tarkoff and other Oracle CX product experts explore the exciting new #GenAI features within Oracle Customer Experience. https://lnkd.in/eJAKKsZn

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Today, companies struggle with islands of data spread across various systems. With the new Salesforce Zero Copy Partner Network, companies can connect their data from anywhere to Data Cloud, unlocking its power in less time and at a lower cost.

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The possibilities for autonomous AI agents are endless. But, before humans hand over important tasks, orgs need to get their employees ready. Learn how @Salesforce is helping employees trust and work with the autonomous AI agents coming to their offices:

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Cybersecurity SaaS company lives in SugarCRM—it's their one source of truth for forecasting, reporting, and monitoring. Sales Operations and Renewals Manager, Alice Blade, shares the impact that Sugar has had on their business. https://sgrcrm.co/3ZGsxOR

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Looking for a research firm which truly partners with you? Need a trusted sounding board and advisor to partner with you on your marketing strategy and initiatives? Forrester is a research and advisory firm that works on your side and by your side to help deliver your role-specific business outcomes and strengthen your teams. Discover more.

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