Amy Gittelman

The New, New Point of Care Huge thanks to Marc Iskowitz and Medical Marketing and Media for allowing me to share my perspective on the new POC 2.0. There's a reason that our industry is growing +15% annually...in a pharma marketing world of fragmented storytelling, Point of Care delivers measurable results and now delivers brand building messaging at many points of care both inside and outside of the doctor's office.

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What signals the start of Summer? The American Society of Clinical Oncology (ASCO) annual meeting, of course. Well, at least that is what Uttama Rath, our SVP of Medical, believes. Listen in as she shares her excitement how OMNI KNOW-HOW will help oncology brands put the breakthroughs they learned about to work for them. Uttama leaves us with three things to think about going into this year's meeting. 1.    Nuancing your story for different audiences with different learning objectives 2.    Using data not only to track what is and isn’t working but for continuous optimization 3.    Delivering a value and access story that will change lives She also invites you to connect with her directly to discuss how she and her team can support you.  

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Podcast advertising is changing the game for clinical trial recruitment! 🚀 Check out this article to see how it stacks up against traditional media. 🎧 #clinicaltrials #podcastadvertising

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Y'all! It's been awhile since I saw some of y'all. Come hang out with me and the rest of the Klick crew tomorrow. Let's chat about new and interesting ways to approach pharma marketing. #pharmamarketing #dtcnational #xpectives #weoutchea

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Another great episode! Tips to address challenges and reframe, acknowledge & influence skeptical audiences.

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Great actionable ideas from Tim Mitchell and Mike Melnick on how to apply omnichannel principles and experience design to take Medical Affairs to the next step in its evolution. Check out their MedXD framework!

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Thoughts on this? >> The Kindle Scribe has a rare $100 discount at Best Buy today >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #mhealth #industry40 #IoT #AI #healthtech

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🔬 The Power of AI in Oncology Research The landscape of oncology is evolving at an unprecedented pace, propelled by the transformative power of artificial intelligence (AI). In a recent interview with Targeted Therapies in Oncology, Christopher E. Mason, PhD, sheds light on the inevitable expansion of AI in cancer management and treatment. AI is revolutionizing how we process vast amounts of data, offering unprecedented insights and transforming the way healthcare providers access information. From AI-assisted tools like Tempus One to handheld devices like DermaSensor, the integration of AI is reshaping the oncological landscape, enhancing clinical decision-making and patient outcomes. Mason highlights the pivotal role of AI in basic research, particularly in DNA sequencing and spatial transcriptomics, where algorithms play a crucial role in deciphering complex tumor profiles. By harnessing the power of AI, researchers can analyze millions of data points simultaneously, uncovering intricate patterns within tumors and unlocking new frontiers in precision medicine. 🚀 Pioneering AI-Powered Oncological Tools Even now, AI-assisted oncological tools are gaining FDA premarket approval, such as Tempus One, the first generative AI-enabled clinical assistant. This platform, in collaboration with Lens Data Analytics, leverages advancements in generative AI to seamlessly analyze patient data, providing invaluable insights for clinicians worldwide. 🔍 Navigating Challenges and Ensuring Responsible AI Implementation Despite its remarkable potential, the widespread adoption of AI in oncology comes with its own set of challenges and concerns. From bias in algorithms to privacy implications, it's essential to tread carefully and ensure that AI technologies are deployed responsibly. #oncology #AI #ArtificialIntelligence

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AI is reshaping the job market, with roles like data entry and customer service at high risk of automation. On the flip side, jobs that rely on human creativity and emotional intelligence—such as educators, healthcare providers, and creative professionals—are more secure. Adapting to this shift and building complementary skills is key to thriving alongside AI. Interesting insights in a quick 5-minute read! https://lnkd.in/dzSAajj4

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The second annual survey shows pharma is making progress, but still has a long way to go to digitally enable the marketing function. Over the years, biopharma companies have gone to great lengths to transform themselves digitally. They’ve onboarded serious technology, made eight-figure investments and hired scores of subject matter experts. However, as counterintuitive as it may seem, those in the marketing and commercial ranks say the industry has yet to make major gains on the digital transformation front. Data from the second annual MM+M/Publicis Health Pharma Marketing Transformation Survey backs up what industry leaders told MM+M. Salil Kallianpur https://lnkd.in/gDF8c2jP

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Ulcerative Colitis affected my younger brother in many ways. For years, his UC went misdiagnosed, eventually resulting in an abdominal colectomy. Thankfully, science and technology has come a long way since his surgery, offering better outcomes for those with UC much earlier in their journey. See how today’s technology from OptimizeRx can help find and engage patients like my younger brother, with critical tools like our patented MicroNeighborhood Hyper-Local Targeting solution during key care windows, regardless of where those suffering live. #UC #ulcerativecolitis #optimizerx #microneighborhood #diagnosis #hyperlocaltargeting

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HCPs are overworked in the US; if HCPs are your ICPs (Ideal Customer Profile), you must know this before emailing or calling them: Background: The pandemic exacerbated existing issues and introduced new challenges in the US healthcare system: 1. Increased Workload and Burnout: In 2024, approximately 50% of healthcare workers are reporting burnout, with the highest levels among nurses 56% and clinical staff 54.1% 2. Staffing Shortages: The pandemic resulted in many HCPs leaving due to intense stress and burnout. This has placed additional stress on the remaining HCPs and amplified the shortage of staff. 3. Mental Health: Pandemic and post-pandemic stress has resulted in a higher incidence of mental health issues and a greater need for mental health support within the healthcare workforce. 4. Intent to Leave: About 28.7% of healthcare workers indicate an intent to leave their job - Nurses 41%, Non-Clinical Staff 32.6%, and Clinical Staff 31.1% Whether you are in HealthTech, Pharma, Life Sciences, Biotech, Healthcare Staffing/Recruitment, or any business focusing on healthcare professionals as your ICP to recruit them, sell to them, offer improved services, or onboard them on panels for clinical trials - getting their attention is increasingly difficult in 2024 and will only become more challenging. Here is what you can do to engage with HCPs in meaningful ways: 1. Micro Communication vs. Macro Communication: Segment your target audience into smaller groups based on lookalike personas, leveraging their historic engagement patterns, behavioral patterns, intent, propensity to engage with certain topics, age, employed organization type (IDN, Health System, Physician Groups, Hospitals, Private Practices, ASC, etc.), Employment zone (Urban, Semi-Urban, and Rural), average patient traffic treated, symptoms treated, diagnosis, procedures conducted, and treatments. The goal is to break your audience into smaller groups of identical personas that you can engage with content that is meaningful to them based on what you already know about them. 2. Hyper-Personalized Content Journey: "Spray and Pray" doesn’t work any longer, nor does one size fit all. Don’t try to sell right out of the gate; create a content journey that genuinely offers value to them and helps them with their day-to-day operations. Your content funnel must look like this: Value -> Brand Affinity -> Why You -> How They Can Evaluate You -> Testimonials to help them validate your value creation claim. 3. Be Where They Are: In addition to engaging them via calls, emails, and postal mail, connect with them during in-person events, conferences, and community service programs. 4. Build Relationships: Connect with the human on the other side and don’t treat them as mere prospects. Offer mental wellness programs to the workforce at hospitals, clinics, etc., that help with work-life balance. Sponsor community service programs that strengthen a sense of fulfillment for HCPs. Thoughts?

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