Ana Grace

The retail data market continues to expand. DoorDash announced this week at CES that they're partnering with The Trade Desk to make their data available in a privacy-safe way to CPGs and other companies...all to drive more ad precision and closed-loop measurement.

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Join me for a round table discussion with restaurant leaders to talk about the math behind 3rd party advertising. If you're running promos or ads on 3PD, you need to hear this. CMOs, CFOs, CEOs.

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The Wall Street Journal recently published a piece on how Yum! Brands, the owner of fast-food giants Taco Bell, Pizza Hut, and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. I recently wrote a piece for QSR Web on how quick-service restaurants can improve customer lifetime value by implementing a mobile app strategy coupled with ML/AI marketing technologies. The article is linked below👇

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If Everything Marketplaces hasn’t hit your radar and you’re in ecommerce check it out. Start by listening to Mike’s podcast. It’s an invaluable source of insight from guests who have been in the trenches grinding it out. His guests have provided me helpful insight on go-to-market strategy and approaches to solving the Cold Start problem every new marketplace needs overcome to survive.

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🦈 The term Retail Media Network (RMN) has officially jumped the shark! Rezwana Manjur, Editor in Chief for MARKETING-INTERACTIVE, recently penned a compelling article about an “industry-first” example of an airline creating an RMN. This highlights a broader trend: significant marketing and advertising innovations often undergo a naming adjustment period. Remember the early days of Digital Marketing? We called it New Media, eMarketing, Web Marketing, etc. Similarly, AI has been referred to as machine learning, deep learning, and neural networks. And let’s not forget the Metaverse, encompassing VR/AR/MR, Crypto, Blockchain, and NFTs. 🤔 While “Retail Media Networks” might be the term we’re using now, it’s much more essential to focus on what truly makes an RMN successful and therefore how it can make you successful in achieving your marketing & advertising objectives? Here are my key takeaways from the article: 1. Don’t be misled by the term “Retail.” The name refers to the trend’s origins, not its core. RMNs can be any media commerce network that connects you with a sizeable, frequently visiting audience. Effective media is about both reach and frequency. 📈 2. Fresh, first-party data is crucial. Networks with users who visit weekly or daily have a significant advantage. Recent data & insights is the killer ingredient that makes great RMNs stand out. 🔍 3. While closing the loop between advertising and sales is a must have. The truly valuable RMNs provide full-funnel opportunities, including metrics like brand-lift studies. Consumers don’t only live in just one part of the marketing funnel. Consider the data & statistics from our own Grab Superapp platform to illustrate this point: • On average, users spend 17 minutes browsing before ordering. ⏳ • 60% come to our platform without a specific food brand in mind. 🍽️ • 90% use our platform to find a new place they’ve never tried before. 🌟 So it is super important to focus on these critical aspects and redefine what makes an RMN successful before you jump in 🐇 What are your thoughts on the general evolution of new marketing terminologies? Share your experiences and insights!👇 #RMN #DigitalMarketing #Data #Insights. GrabAds

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If you're looking for someone to really break down the inKind model and why it works for restaurants, our inKind CEO, Johann Moonesinghe, recently sat down with The Feed to speak to the evolution of the impact of providing capital to restaurateurs. 🎊 We just hit 2,000 restaurant partners in the App--try it out and treat yourself: https://lnkd.in/gxpXmayK #funding #restaurants #smallbusiness #investing https://lnkd.in/gDFhXmbs

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ZI Labs is headed to Seattle and Chicago this week—are you around? Join us this week for two amazing events: 1) Seattle: GTM Plays Cooking Class Wednesday Oct 16th, 6 pm PT Millie Beetham and I believe in the power of signals and storytelling in GTM, much like a classic recipe. Just as cooking requires the right ingredients, timing, and techniques to create a memorable dish, a successful go-to-market strategy demands the same attention to detail.  Join us for an amazing evening of cooking, dinner and learning. We’ve got 12 amazing GTM Leaders signed up from Stripe, Outreach, Highspot, Airtable, Salesforce and more!  Have one more spot. Who is in Seattle we should know about? 2) Chicago: AI + GTM Masterclass (and then dinner), Thursday Oct 17th, 3:30 pm CT Join us this Thursday for an AI + GTM Masterclass, where we’ll explore how to blend AI into your strategy. We’ll create a recipe for success that fosters innovation and connection, moving beyond just AI copywriting. Discover how AI can save time for your sellers, brainstorm opportunities within your territory, and streamline your team’s GTM efforts. What You’ll Learn: 🔍 AI’s Impact: Discover how AI is reshaping the B2B arena and how you can leverage its power. 🛠️ Blueprint for Success: Develop a comprehensive AI readiness framework to assess your capabilities, identify gaps, and implement effective strategies. 🤝 Network & Collaborate: Connect with like-minded leaders from the Chicago area, sharing experiences and insights in a dynamic environment. 2 spots left, so don’t miss out! DM me or tag someone in Seattle or Chicago if they should join us. Let’s unlock the potential of AI together! #AIMasterclass #GTM #AI

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Hey #Orlando folks, remember that I'll be in town next week to speak at GS1 US Connect 2024. Excited to be speaking with Sam Wils from XRC Ventures on Retail Reinvented: A Customer-Centric Revolution. Let me know if you're going to be there and make sure you say hello, I'm still pretty easy to find with my blue hair! #futureofretail #retailtech #AI #retail #topretailexpert Explore how the retail evolution is being driven by customer centricity in this session. With changing consumer dynamics, from recommerce to data-focused buying via retail media networks, experts will discuss AI's transformative role in shaping the future of buying and brand experiences. https://lnkd.in/e3ZTyddp

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This story isn't going anywhere until restaurants do this math. In the next 12 months a lot of brands are going to be asking themselves "what do I do?" while others around them go under. The answer is pretty straight forward: Own your customer. 1. You need a great ordering experience – consumers won't tolerate something janky when Doordash/Uber work so well. 2. You need to differentiate from the 3PD experience. They sell your food, the location of your store at 1st and Main doesn't matter, the clean bathrooms don't matter, the smiling helpful staff doesn't matter. Consumers need a reason to order direct – exclusive access (a-la Taco Bell's Baja Blast Gelato) and loyalty benefits that aren't available on the 3PD platforms. 3. You need a comprehensive pricing strategy. If you're running discounts on 3PD, you need those same perceived discounts on 1PD. Consumers optimize on price (just ask hotels and airlines). Your business needs to live by the maxim "No consumer should ever be able to purchase the same thing on 3PD for less money than when they order direct." 4. Leverage your stores more. The 3PD platforms don't have 4 walls, you do. Make that experience 5 stars (as always) and then use that moment to drive adoption of bullets 1-3 above. I can't tell you how many stores I walk into that have a note about their app tucked into a corner – or nowhere at all. Meanwhile, every starbucks I walk into has QR codes and expressions of value of tapping into their program everywhere.

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As a product guy, Instacart's foray into restaurant delivery piqued my interest. While it echoes the "everything-to-your-door" playbook pioneered by Doordash and copied across globe, two key questions emerge: (a) Is MVP enough in a commoditized space? Do we need built-in differentiation for commoditized features, even at launch? Should we focus on launching MLP (Minimum Lovable Product) vs a MVP in first go itself assuming users may not give us a second chance (in terms of perception built for a standard experience) for a commoditized product or a feature? And if answer to that is yes for a MLP, next ques to answer is does your org have patience - Are your business leaders ready to wait / to invest in features that may take time to pay off but could become strategic differentiators? (b) When prioritizing inputs for our product and feature pipeline, should competitor analysis hold equal weight alongside problem discovery methodologies like 'Job-To-Be-Done' or an 'Opportunity Solution Tree'? Are these frameworks overly theoretical, suggesting a more pragmatic approach of mirroring competitors, or is there inherent value in diverging from the pack? While it's unlikely that Instacart's approach solely relied on competitor benchmarking, these questions remain interesting, for consideration. Would love to understand what have been your experiences in similar situations and what have worked for you as a Product Leader :) Happy to connect and learn! #ecommerce #productleadership #productmanagement

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It's uncommon to see innovation in a product that has been chugging along at the same level for decades. But Mark Adams, Keeri Tramm, Holden Page, and Bo Frize are building something special with our RealTrends Verified business. For those that don't know about RealTrends Verified, it's the one real estate rankings program that uses double-verified data (from the agent and their brokerage). Steve Murray and Tracey Velt had been operating the rankings for decades before we acquired the business. Ever since we acquired the business, we've noticed that our ranking pages have pretty impressive SEO juice. Try searching for "best real estate agents" or "best real estate agents in Texas", and you'll see a RealTrends page pretty high your results. This year, we're going to start leveraging this SEO juice with an expansion of RealTrends Verified into city pages. Now people will be able to search for "best real estate agents in Dallas", and find top agents in their city. We'll drill down even further into neighborhoods and zip codes in the coming years. If you're a brokerage or team leader, or a top agent in your city, please check out our new city pages! https://lnkd.in/eTGVHsaN

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Some great insights from our VP of Product, Chris Allsopp on building a platform designed for a diverse set of users. "...We implemented a consistent design language across the platform while allowing for customizable views and access levels. We've created a fluid platform where actions on one side seamlessly influence another." This quote from Chris does a great job encapsulating one of our core values at Growthware of creating a fluid platform. Click the link in the comments to read the full article. #ui #ux #saas

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Learn how leading online travel agencies are deploying virtual cards to simplify their payments to suppliers. We’ll explore why virtual cards provide an advantage in the fight against fraud, inefficiency, and excessive costs.

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Fountain's impact on UPS's hiring process is unbelievable. For TA leaders, imagine hiring 500,000 people in a year. This is a great podcast for those of you prepping for seasonal hiring or wanting to understand hiring at volume. It does not get better than this. #fountain #highvolume #seasonalhiring

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Things are blowing up in Vegas🚀 Though we did this for the picture, getting acknowledged by the legendary Travis Kalanick for our work tells us that we are on the right path🎉 Voosh is going places. Come join us as we build industry first products and help elevate how restaurants run thier online business profitably. 🔥 Techies apply: https://lnkd.in/ekbF5bVd Priyam Saraswat Chris Munz Roopansh Sharma Bilal . Richa Khaitan Food On Demand #foodtech #saas #hiring #startups

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🚨Atlanta retail, CPG, and eComm marketers, this one is for you🚨 We're hanging with smart people from Delta Air Lines, Buffalo Wild Wings, Auntie Anne's, Wpromote, and more next Tuesday at The Daily in West Midtown. Great chance to come and network with fellow ATL-based marketers. There won't be any programming or pitching. Err.. I mean I guess if you want the pitch we'll give it to you :) But seriously, it'll be super low key. We have a section reserved at The Daily. Grab a cup of coffee or something to eat and hang out for the whole time, or just stop by. PS: We're also presenting at #InboxExpo (thanks Scott Hardigree, we're pumped!). Can't make coffee but going to the show? Let me or R. J. Talyor know. We'd love to say "hi". Not an Atlanta based marketer but know one? Tag 'em!! We'd appreciate it.

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A quick and helpful glimpse into how we're supporting some of our restaurant brands take advantage of AI capabilities for their businesses. --- AI is impacting every industry, and restaurants are no different. Bounteous strategist Jayna Grassel shares how AI is helping restaurants enhance customer experiences, streamline operations, and make data-driven decisions, with practical tips for getting started. https://bit.ly/3ykVshT

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