Andrew Hall

Healthcare marketers have historically had access to the same tools as any other industry (remarketing and conversion campaigns). But come January 2025, Meta will be categorizing healthcare companies into two groups: fully restricted and partially restricted. Here’s what this means for your Meta marketing strategy: ♾️ Meta’s Categorization: If your company treats a single condition or is a specialist, you may fall into the fully restricted category. This means you won’t be able to use conversion campaigns via the Pixel or Conversion API. 🙅‍♂️ Partially Restricted? Multi-service providers like hospitals may face fewer restrictions, but the specifics are still being determined. You might still be able to use standard events for some campaigns. 📲 Impact on Your Campaigns: You will need to evaluate the effectiveness of engagement and traffic campaigns, as conversion-based optimizations will be limited. This will require a shift in strategy to focus on video views or traffic signals. 😃 Audience Creation: The ability to create lookalike audiences using first-party data will be affected. You’ll need to explore alternative methods for audience targeting. 👣Next Steps? If you anticipate being partially restricted, consider transitioning from custom conversions to standard lead events to maintain some level of optimization. Here’s the deal: If you rely on Meta’s pixel or Conversion API for retargeting or Lookalike audiences, now is the time to act. Audit your data sources in Meta Events Manager, take a privacy-first approach, and focus on building a full-funnel strategy that doesn’t lean too heavily on any one platform. It’s a lot, but staying ahead of these changes now will save you headaches later. Check out our full podcast episode for more clarity on the impending update: https://bit.ly/41FqFbN

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Struggling to pin down your target market? 🎯 The era of relying solely on traditional behavior data is over. It barely scratches the surface. It's time to dive deeper into PLD for a wealth of insights, including dosage, diagnosis, and patient demographics. 📈 Ready to truly understand your audience? Primary research is the key. And when you need to quantify your insights? PLD is there to back you up. Combine both for a full picture and build the foundation for data-driven marketing strategies. 🚀

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It's coming up to the start of the brand planning season - are you ready? Learn how Drug-GPT enables Healthcare Marketing Strategists to create data-driven strategies, enhancing the efficiency and effectiveness of brand planning. Read our blog to learn more! https://hubs.la/Q02Dst2k0 #BrandPlanning #AI #HealthcareMarketing #StrategicIntelligence

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Market research and validation aren't just fancy terms—they're your roadmap to success. Dive deep, ask questions, and validate every step of the way. Ready to level up your product launch game? Check out our Product Launch Survival Guide for insider tips. #MarketResearch #ProductLaunch #BrainKraft #launch #productmarketing #productmanagement #b2bmarketing

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Surveys are a cornerstone of the market research world. Take a look at our latest blog to learn when you and your team should be leveraging them to enhance your research. https://hubs.la/Q02_97hQ0 #MarketResearch #ExpertNetwork #Quantitative #Surveys

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AI Overviews are revolutionizing how patients interact with your healthcare organization. Here's how you can stay ahead — 1️⃣ Have a robust content strategy 2️⃣ Leverage data best practices 3️⃣ Enhance Patient conversion opportunities 4️⃣ Go Back to SEO Basics with a Twist Learn more ⬇️ yex.tt/45B1Vlb

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The state of clinical monitoring is a hot industry topic. Read Penelope Przekop's latest Clinical Leader article, "With The State Of CRO Monitoring, Industry Must Course Correct." Also, join the upcoming PDC Pharma Strategy roundtable discussion on the state of clinical monitoring. It's happening on December 9th from Noon to 1 PM EST. Register here: http://tiny.cc/PDC1 #clinicalresearch #CRO #clinicalmonitoring #pharmaindustry #PDCroundtable

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What do treatment centers stand to gain from effective #SEO? Take a look at data on what ranking on the top three #GoogleSearch results can mean... Now is the time to augment your existing marketing efforts and refine approaches, and we would love to help. Reach out to book a confidential, no-obligation consultation with Ads Up Marketing and get actionable advice to start 2025 strong, today!

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You have a healthcare #branding strategy. Now what? It’s time to amplify it through effective SaaS #contentmarketing. This post shows the nuances of applying your brand message to different content types and platforms. https://hubs.li/Q02Xc3Fp0

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ACCESS THE POV: https://ow.ly/sm7F50Sq1z5 Pharma marketers, take note: it's time to adapt your SEO strategies for a new era of search. In this POV, our SEO team shares an analysis of the frequency, consistency and impact of AI Overviews, including a perspective from VP of SEO, Tylor Hermanson, about its influence on metrics like traffic and conversions, and considerations for pharma marketers.

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In the competitive landscape of #lifesciences, content marketing can be a critical strategy for driving sales and differentiating yourself. Did you know that companies with effective content marketing strategies experience six times higher conversion rates than those without? In addition, 74% of companies report that content marketing has increased their lead quality and quantity. In our latest blog post, we examine how you can leverage content marketing and lead nurturing to boost your funnel conversion and drive scientific sales. Learn how to: 💹 Implement a strategic content marketing plan 🎯 Utilise lead nurturing to guide prospects through the funnel to become Marketing Qualified Leads (MQLs) 📏 Measure and optimise your strategy for maximum impact Don’t miss out on these actionable insights to help you drive growth and conversion to achieve your business goals. #contentmarketing #leadnurture #sciencemarketing #biotech #marketing

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🎯 A Pharma Marketer's Guide to Privacy-First Advertising. Wondering how to adjust your digital strategies ahead of the deprecation of third-party cookies? We got you. Learn how to turn the challenge into an opportunity. https://bit.ly/45MrFLl #DigitalMarketing #DigitalAdvertising #PharmaMarketing #epocrates

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Healthcare marketers: Here is a list of questions to ask your marketing agency about how they report and measure progress. These questions can help you determine if your agency is accurately benchmarking and optimizing with the right metrics: • What qualifies as an actual lead? • How do you track a lead across multiple touchpoints?  • Can you track touchpoints across all sources (web forms, calls and online bookings)? • Do you track people who visit my main site after being on an off-domain landing page? • For call tracking, how many numbers do you use in a number pool (note: you should have enough numbers to account for max concurrent visitors)? • Do you like sharks? 😉 What other questions do you think are important to ask your marketing agency? Drop them below ⬇️

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How are the rapid changes in the social media landscape impacting your strategy and work with clients? In Med Ad News’ Agency Roundtable, Cassie Stox, VP of Media Strategy & Audience Insight at MedThink, a Fingerpaint Group company, explores how pharma companies are strategically involving HCPs in their campaigns—while staying compliant. Read more here: https://lnkd.in/eEYDunmT

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