Andrea Boe

You've probably heard of marketing strategies and maybe brand strategies—but what are they, and how are they different? Do you need both? How do they help your business? Come with us as we define these two essential documents to help move your business forward. #brandstrategy #marketingstrategy #brandvsmarketing #strategies #strategiesforbusiness #brandagency #brandagencystrategies

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Our social team makes content creation look easy. Looking to elevate your social media strategy? Learn how our team of experts can elevate your social media presence: https://bit.ly/3rVxYfU #SocialMedia #SocialStrategy #ContentCreation #MinneapolisAgency

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See how we use social listening to analyze data on the latest trends? Very demure. Very mindful. Very cutesy. #demure #sociallistening #socialmediamanager #socialmediamarketing

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When you help brands find clarity and focus every day, sometimes you need to turn that lens on yourself. That's exactly what we did at Huebner Marketing. We're excited to reveal our brand refresh – not because it's a new year or because we needed a change, but because our vision has evolved and sharpened over our 35+ years of getting brands the recognition they deserve. Our new identity brings dimension and depth to our visual foundations, reflecting the multi-layered strategic work we do for our clients. Aesthetics weren’t the only reason for the refreshed logo and color palette — they're about alignment. They embody our philosophy: Position with intention. Execute with precision. We practice what we preach: regularly revisiting our brand to ensure it speaks clearly to who we are and where we're going. Because when your vision comes into focus, your brand should, too. Check it out and let us know what you think: https://lnkd.in/eqpJp3p #BrandRefresh #MarketingStrategy #BrandStrategy #StrategicCommunications

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Build a strong brand identity for your association in 3 easy steps. Your association's brand is its identity. It communicates what you’re about, the value you offer, and why people should join. Here's how to build a robust brand identity: Step 1 - Define Your Brand: Create a value proposition and define your association's personality. This sets the foundation for why members should join and stay engaged. Step 2 - Develop Brand Elements & Messaging: Consistent logos, color palettes, and messaging are vital. Build personas and craft key messages to maintain a unified voice across all communications. Step 3 - Establish Brand Guidelines: Clear guidelines ensure everyone uses brand elements consistently, reinforcing your brand across all platforms. Ready to strengthen your association’s identity? Dive deeper into these steps and more in our latest blog! https://hubs.la/Q02BQBNl0 #AMS #MembershipMarketing

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🚀 Our 2025 New Year Outlook Survey is live! 🚀 Ad agencies, marketing services firms, and PR firms: in just 3 minutes, share your insights to help shape our January report and get your free copy! Topics include: ✨ Trends in ad agencies ✨ In-house agency dynamics ✨ Spending outlooks ✨ Reasons for agency reviews ✨ RFP trends ✨ New questions on pricing Your input fuels insights for your business development in 2025. Join us and make an impact! (Link in the 1st comment)

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Empathetic marketing means recognizing your audience’s needs, emotions, and challenges. Here’s how 👇: - Go beyond basic details like age and location. Use tools like Google Analytics to understand their cares and problems. - Make content that solves real problems. If you run a travel agency, write blogs about travel tips and destinations your audience values. - Grow your audience organically. If you're an OKRs or agile training company, highlight how your training has improved businesses. - Avoid clickbait! Make sure the words you rank for truly reflect your brand. - Be yourself online. Share behind-the-scenes looks and customer stories to build real connections. — Read the full blog here: 

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"Promotional products are key to brand recognition, but everyone has a favorite! 🖊️Custom Pens 📱Tech Gadgets🎽Branded Apparel. Which one do you swear by? Drop your answer in the comments and let’s talk about how we can elevate your next campaign! ⤵️ #PromoProducts #BigHitCreative #BrandRecognition #MarketingSolutions"

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Elevate your digital marketing game! 📈 Join us TOMORROW for an exclusive webinar featuring insights from Andrew McCartin of Socius Marketing and Todd Jensen from Snoball. Learn how to effectively feed your funnel and turn leads into brand advocates. Don’t miss out—register today! 🔗 https://ow.ly/ptIO50SRpjy #DigitalMarketing #Webinar #LeadGeneration #CustomerEngagement #MarketingStrategies #BusinessGrowth

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🔎 In this blog post, we’ll explore how to ditch outdated methods and embrace engagement strategies that build trust and turn skeptical Gen Zers into brand advocates: https://loom.ly/d6EqWN4 #Marketing #Branding

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When was the last time you talked about your BRAND — not your product or service, but the foundation of your company’s WHY and the intangible promises you make to your audience? One of our branding experts, Graphic Designer Erin Bollinger, always keeps a client’s branding in mind when developing a design strategy. #WednesdayWisdom #Branding #GraphicDesign

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Struggling to navigate the digital marketing world? You're not alone! Many design/build firms know they should be marketing online, but don't know where to start. In our new episode of Beyond the Bid, "Building Your Brand: A Design/Build Marketing Deep Dive", we unpack the challenges and provide actionable solutions. 💡 We'll help you: ● Overcome the fear of the unknown in the digital space. ● Understand the importance of a well-designed, mobile-friendly website that acts as a lead-generation tool. ● Learn how to use content marketing, SEO, and social media to connect with your target audience. ● Create a marketing plan that fits your goals, and understand that building a strong brand is a long-term investment #designbuild #constructionmarketing #digitalstrategy #businessgrowth #podcast #beyondthebid #marketingtips

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Congrats to Chief Client Officer, Katie Herzog, on a fantastic AMA Omaha – American Marketing Association workshop this morning. For more insight into what we covered, check out our article on the benefits of taking a “brandformance” approach with your digital media: https://lnkd.in/g--nMEnG #PerformanceMarketing #BrandMarketing #MarketingInsights #AMAWorkshop #DigitalMediaTips

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The holidays will be upon us before we realize it. Get ahead of the game and get some solid planning in with our holiday marketing predictions for 2024 now live over on the Dotdigital blog. Read now > https://lnkd.in/gzXpuXHM #HolidayMarketing #MarketingTrends #Holidays2024

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