Andrew Donovan

Personalization is here to stay - in Higher Ed and beyond. Check out this article by the talented Kyleigh Letourneau to get the foundations of how to implement personalization on your website using data driven decisions.

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If you are at the #MarketingProfs #B2BForum this week, make sure to stop by the Oracle Customer Experience booth to learn the latest on Oracle's #AI capabilities built into the Oracle Unity CDP and our Marketing Orchestration applications Eloqua and Responsys!

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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How do you measure the success of your newsletters? You should rethink your answer if 'open rate' is included. Why you might ask? Well since the advent of Apple's MPP, open rate has become even less reliable than before. Check out this great article from Litmus which details how to look beyond open rate when judging the true success of a newsletter. https://lnkd.in/eJFtgWR3.

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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Want to boost your Boston business’s visibility? Check out these local SEO tips to attract more customers and stay ahead of the competition. 💡https://lnkd.in/g7Pe_zmK Visit the link in our profile for actionable strategies and contact Hoopla Digital Marketing for expert support! 📈 #LocalSEO, #BostonBusinesses, #SEOForLocalBusiness, #DigitalMarketing, #BostonMarketing, #SEOExperts, #GrowYourBusiness, #OnlineVisibility, #GoogleSEO, #MobileSEO, #LocalSearch, #BostonMarketingTips, #SEOForBoston, #SearchEngineOptimization, #BostonSmallBusiness

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Prepping early for Back To School? Learn how to connect with back-to-school shoppers and maximize your ROI. Grab the guide for tips on reaching your audience and managing expenses: https://okt.to/ImEhcK

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B2B Marketers: Activate is coming to the Boston area!! We are throwing a tea party in Burlington, MA and you better SAVE THE DATE! This will be a great networking peer event with a panel discussion on the current State of Demand Generation and key industry insights. When? 📆 Date: Tuesday, June 18th 🕑 Time: 11:30 am - 2:00 pm We promise a dynamic session blending industry insights and the chance to network with your peers. Whether you're an expert or an up-and-coming B2B marketing professional, this is your chance for new connections and get updated on industry trends. What to Expect: 🔹 Engaging discussions by B2B Marketing thought leaders 🔹 Interactive brainstorming for innovative ideas 🔹 Insights from B2B industry experts Accelerate your career and revolutionize your approach to revenue marketing. This invite-only event promises invaluable opportunities for growth. Be on the lookout for more information coming soon! #BostonNetworking #ProfessionalDevelopment #IndustryInsights #BurlingtonEvent #NetworkingEvent #CareerGrowth #b2bdemandgen #demandgen #b2bmarketing #b2bmarketers #b2bmarketingstrategy #activatems #

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How and why is DEI marketing important and effective in tourism advertising? Join me tomorrow to learn easy ways to be inclusive in your advertising, explore diversity in your destination and see real examples and case studies. #adtech #orange142 #directdigitalholdings #DEI #marketing #tourism

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If your ad agency focuses on graduate program marketing or higher ed marketing , you should watch this episode of Marketer’s Edge with Milena “Mila” Lozina, MA, Assistant Director of Graduate Program Marketing at Yeshiva University, in New York City. Episode is in the first link.

Philadelphia businesses stand to benefit greatly from affiliate marketing, with potential for growth and sales expansion. Follow our expert tips to build a successful affiliate marketing program in Philadelphia!

Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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👔 Looking to up your SEM game? Consider incorporating display ads into your marketing strategy! 🌟 Display ads offer a unique way to reach your target audience and drive conversions. With eye-catching visuals and strategic placement, you can increase brand visibility and attract new customers. 💼 Plus, display ads can be an effective way to retarget website visitors and keep your brand top of mind. 💡Have you used display ads before? Share your insights, tips, and tricks in the comments below. #SEM #DisplayAds #MarketingStrategy 💻📈🚀

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From my early conversations it seems measurement remains in the top 3 priorities for 2024. CMOs are investing nearly one-third of their budget in the pursuit of operational excellence but struggle to tie marketing performance to business goals. See how objectives and key results (OKRs) can help make the link. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

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Another solid Marketer's Edge interview with Mark Sneider and Julia Boyer MacMullan, Director of Marketing at Springside Chestnut Hill Academy, the largest independent school in Philadelphia. If your marketing services firm or ad agency focuses on educational marketing, and specifically independent, private schools, you should watch this episode of Marketer’s Edge. (Interview link in first comment.)

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The effectiveness of Social Media Marketing (SMM) versus SEO (Search Engine Optimization) in driving traffic to a website can vary depending on several factors, including the nature of the website, the target audience, the type of content, and the goals of the marketing strategy. https://lnkd.in/ePdadmHG

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