“Andy and I worked together and I am happy to provide him with a recommendation. Our work focused on a consumer facing marketing campaign that required the communication of science based messaging that was understandable to a consumer base target comprised of people ranging from 40 to 70 years old. The product was an ingredient within the supplement category that is important to the production of cellular energy for adults. Andy developed a digital marketing campaign utilizing Facebook and other social platforms as well as leveraging traditional organic search traffic, retargeting and other methods necessary to reach the target demographic. In addition he continually refined our own web site with new relevant content and related information such that the site was not a "one topic" platform and thus expanded consumer engagement. I found Andy to be very intelligent, analytical, pragmatic and exceptionally tuned in to the target demographic which allowed us to provide content that resonated with consumers. He is extremely focused on results and continuously challenges methods and means in order to provide an optimized multifaceted program to reach and engage the target consumers. ”
About
Healthcare - InsureTech - Marketing - Intelligence - An insurance marketing and market…
Services
Activity
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I am more excited than Buddy the Elf on Christmas morning! It's here! It's here! It's finally here! T1914 Remodel officially kicks off Today! I…
I am more excited than Buddy the Elf on Christmas morning! It's here! It's here! It's finally here! T1914 Remodel officially kicks off Today! I…
Liked by Andrew Shea
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I'm excited to share that I've joined Abridge's Partner Success team to help drive meaningful change in healthcare! Abridge is on a mission to…
I'm excited to share that I've joined Abridge's Partner Success team to help drive meaningful change in healthcare! Abridge is on a mission to…
Liked by Andrew Shea
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Unlocking the Secrets of Medicare Advantage: How does Rebate Reallocation work? Many in the industry know about rebate reallocation; however, as…
Unlocking the Secrets of Medicare Advantage: How does Rebate Reallocation work? Many in the industry know about rebate reallocation; however, as…
Liked by Andrew Shea
Experience
Education
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Northwestern University - Kellogg School of Management
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Intensive post-graduate executive education in competitive strategy, including learning modules in strategic marketing and economics.
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Graduated Summa Cum Laude. Coursework included economics, competitive strategy, classical marketing, organizational leadership, finance management, legal studies and entrepreneurship. Culminated in the development of and investor presentation for a new retail beverage concept.
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Strategic communications with incremental coursework in business and classical marketing.
Publications
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Point of Care Medication Dispensing: A Revenue-Enhancing Response to the New Healthcare Consumer
Group Practice Journal (A publication of the American Medical Group Association)
This peer-reviewed article examines the increasing practice of pharmaceutical dispensing in the physician office setting, suggesting that patient-centered services such as point of care medication dispensing are necessary to meet the needs of an increasingly informed and empowered health care consumer.
Other authors -
Languages
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Spanish
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Recommendations received
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