Anurag Mukherjee

AI-driven personalization tailors user experiences by analyzing individual preferences and behaviors. This is widely applied in content recommendations, product recommendations, targeted marketing, and customer service interactions. #ETBWS Anurag Dwivedi Alpa Chandan Tejas Kapadia @Ankit Kumar Banka Swiggy Akhil Almeida #ai #marketing #hyper personalisation

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As digital advertising shifts away from cookies, it is imperative for marketers to explore new ways of measuring performance. In his byline for Marketing Mind, IAS Country Manager [India] Saurabh Khattar explains how leveraging contextual targeting and the strategic use of first-party data is essential for maintaining the effectiveness and personalization of ad campaigns. Read more about how you can navigate the challenges posed by cookie deprecation here: https://lnkd.in/d9FuWD4k #DigitalMarketing #CookieDeprecation #ThoughtLeadership #Measurement

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Fitness and social media apps leading #AI adoption in India, enhancing personalization and efficiency: Kantar Report More here: https://lnkd.in/ddkbmqp2 #advertising | #marketing | #campaign | #artificialintelligence | #GenAI

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Rochak Khandelwal, IIM Bangalore PhD student from the Marketing area, in his doctoral research, focuses on how customers evaluate different product options that encompass attributes beyond the one they need. His work examines the antecedents and consequences of specialization perception. His research provides practical guidance to marketers and product managers in the initial stages of product development when these professionals encounter challenges related to resource allocation. #IIMB #IIMBPhD #DoctoralResearch #Marketing #ProductDevelopment #ConsumerBehavior

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Dentsu India has promoted Imtiyaz Vilatra to CEO, Posterscope India. With over 25 years of experience, he aims to enhance DOOH and iOOH offerings, leveraging AI, AR, and data-driven insights for impactful, measurable campaigns. Vilatra emphasized using technology and analytics to reshape audience engagement and deliver ROI-driven results. #DentsuIndia #Leadership #NewBeginnings Shubham garg | The Viral Vault, India

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The D2C landscape in India is growing at an incredible pace, changing how brands engage with customers and how customers expect to interact with brands. At AllThingsBaby.com, this shift has been both a learning curve and an inspiration. Here is what is shaping the future of D2C today: 1. Personalised Experiences Matter Customers value products and services that reflect their unique preferences. From customised baby essentials to tailored solutions, creating a journey that feels personal builds loyalty that lasts. 2. Transparency is Key Customers are choosing brands they can trust. Whether it is about sourcing, sustainability, or ethical practices, being open and honest fosters stronger connections. In baby care, trust is the foundation of every decision. 3. Blurring Online and Offline While D2C brands started in the digital space, integrating physical experiences is reshaping customer journeys. Offering seamless transitions between online and offline touchpoints creates convenience and consistency. 4. Recurring Value Through Subscriptions Customers are looking for ways to simplify their lives. Subscription models—whether for baby essentials or daily-use products—are helping families save time while ensuring quality and reliability. 5. Building Meaningful Communities D2C brands thrive when they move beyond transactions to build connections. Creating spaces where customers can engage, share experiences, and feel valued builds a sense of belonging that drives long-term growth. D2C is not about chasing trends; it is about understanding people. For me, it has always been about creating solutions that resonate with families, making their lives simpler and more meaningful. How do you see the D2C space evolving in the coming year? #india #startups #growth #D2C

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What’s it like selling a comb to a bald person or a grandma’s cookbook to your own grandma? Sounds odd, right? But as marketers, our job is to make the impossible possible! Take Cadbury, for instance-a brand that transformed chocolates from a kids’ delight to an adult indulgence and a festive must-have. With that shift, chocolate sales skyrocketed, becoming a symbol of celebration across occasions. That’s the essence of a GTM strategy-it’s not just about launching a product; it’s about shaping the market to welcome your brand with open arms. A solid GTM plan ensures your product gets the perfect runway to take off smoothly. Read the blog to know more: Link: https://lnkd.in/dTPNyc8D #blog #goodread #Informative #GTM #gtmstrategy #marketing #advertising #brands #branding #marketingagency #Gr8Brews

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In the first seven months of the current fiscal year, the Telangana Excise Department has achieved only 43% of its total revenue target. The department has collected ₹10,921 crore against the projected ₹25,617 crore. By comparison, in the corresponding period of the previous fiscal year, the department had achieved 69% of its target. This indicates that Telangana Excise may fall short of meeting its 100% revenue goal for this fiscal year. Senior excise officials attribute the slowdown to the previous fiscal’s high earnings, which were bolstered by the auction of liquor shops and bars—an event conducted every alternate year that generates significant revenue. They also noted the possibility of inflated budget estimates for "State Excise Duties," which could explain the lower-than-expected revenue figures. However, officials remain optimistic, stating, "Excise revenue is unlikely to decline significantly despite the current slowdown." Meanwhile, the Telangana government has been delaying the approval of brand registrations for over 100 new liquor brands for the past six months. Currently, more than 1,000 liquor brands, including premium spirits and beer, are available in the Telangana market. Despite pending dues of nearly ₹3,000 crore owed by the Telangana State Beverages Corporation Limited (TSBCL) to companies, many brand owners remain eager to launch new products in the state. According to TSBCL sources, while delayed payments are not uncommon, the prolonged approval process for new brands is unprecedented. These delays in brand registrations and rate approvals have persisted since the era of the erstwhile Congress government and continue under the current administration. Interestingly, while the Telangana government struggles to meet its revenue targets, it is holding back over 100 new brand registrations. Approving these registrations could generate substantial revenue through brand and label registration fees, excise duty, import duty, VAT, and more. Gopal Joshi Bureau Chief – AT

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Where worlds collide, innovation is born. 🌍✨ What if Marketing could transform Finance’s data into narratives that drive decisions? What if HR’s empathy could optimize financial strategies?  Or, if Finance empowered Marketing with precise insights? At NMIMS Hyderabad, we’re spotlighting the game-changing power of cross-specialization, where the fusion of ideas across disciplines creates solutions that redefine business excellence. Which intersection resonates with you? Share your thoughts in the comments and celebrate the power of collaboration! 💡 #NMIMSHyderabad #CrossDisciplinaryInnovation #BeyondBoundaries #ReimaginingBusiness

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D2C brands are not big on research. I understand why, It’s a bunch of things - cost, speed of execution and lack of past experience with research. Larger brands spend a significant amount of resources of research - both quant and qual. The questions they ask range from understanding the lives of their target consumers to measuring impact of media. You can argue that the process of quantitative research is broken. Sample size, representation, claimed data from consumer versus actual behaviour. But there is a ton of value. The stakes are different for larger brands, imagine doing a campaign with campaign production cost is 2 Cr with media of 20 Cr on a hunch! Early stage D2C brands can start doing stuff at a small scale to get maximum value. 1. For the first 500 consumers the founders should call each and very one of them and have a conversation - thank them for the order and ask them stuff about them, why they bought, what they like and dislike, in case the feedback is valuable, incorporate the changes and tell them you did it. 2. Going forward, have a regular cadence of the number of the number of consumer calls that you do per month and get every member in the team do it. This is a practice to be built forever, and i mean by everyone in the team. 3. Setup post purchase surveys. It’s valuable data. 4. Read consumer reviews - yours and your competition. PS - We are building a tool to make this easier for brands to do. 5. Create a database of all consumer conversations for everyone in the team to access and setup a monthly practice to review the collected data. Solid actions will come from there for all teams. Execute please. Talking to consumers, my bad, listening to them, helps. Like, really. #d2cbrands #performancemarketing #research #marketing #brandbuilding #brands

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There is a need of continuous exploration of the evolving landscape of generative AI to optimise Marketing Strategies. #generativeai #AI #marketingstrategy #GenAI

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Reflecting on my time at The Academic City School I'm continually amazed by the curiosity and rapid evolution of today's students. They are eager to explore diverse fields and absorb knowledge at an astonishing pace. 🚀 As I observe these trends, it's clear to me that the field of marketing is poised for exponential growth. The innovative mindset and adaptability I've witnessed are transforming how we approach consumer engagement and brand strategy. Excited to be part of this dynamic journey! Let's embrace the opportunities ahead. 🌟 #MarketingTrends #FutureLeaders #AcademicExcellence

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A day filled with insights and interesting conversations at the CMOs’ Charcha event hosted by ADGULLY in Bangalore. It was a privilege to be one of the panel members’ on a thought provoking topic ‘Convergence in media: Bridging the gap within different media channels for seamless brand experiences’. Intriguing views and insights from other panel members and influential marketers Amarnath Dutta Anuj Sharma Gandharv Sachdeva Ishan Bose Nitin Gupta Prasanth Naidu and a captivating session chair Akshaara Lalwani Ipsos Strategy3 and ADGULLY also unveiled a pivotal research report 'A Deep Dive into UGC and Influencer Marketing' at the event. We all know the power of Authentic and Genuine Storytelling. This report highlights the role and criticality of UGC and Influencer Marketing in modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. Thanks for putting this together in such a short time Baidhani Mandal and Amal Anirudh, thanks for your guidance Deepak H and thanks for your support Sunil Pinto Vivek Mathur (VK) and for putting us in touch with the marketers. 📥 Download the report today using this link - 🔗 https://lnkd.in/dN_fdBf6 From Ipsos: Ipsos in India Vivek Gupta Amit Adarkar Madhurima Bhatia Deepak H Rajashree Ivaturi Pallavi Mathur Lal Baidhani Mandal Amal Anirudh Ipsos Strategy3 Gunjan Gupta Aasim Makrani From AdGully: Bijoya A Ghosh Sunil Pinto Vivek Mathur (VK) #InfluencerMarketing #UGC #Research #Ipsos #IpsosinIndia #MarketingTrends #CMOs #CMOsCharcha #AdGully #MarketingLeaders #MediaConvergence #BlendedStrategy #PanelDiscussion

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