Ardath Albee

Ardath Albee

Palm Desert, California, United States
7K followers 500+ connections

Join to view profile

About

I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions, Inc.…

Services

Request proposal

Articles by Ardath

See all articles

Activity

Join now to see all activity

Experience

Education

Publications

  • Digital Relevance: Developing Marketing and Content Strategies that Drive Results

    Palgrave Macmillan

    With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. The book provides techniques and advice marketers need to match content to context and respond to constantly shifting markets. Albee outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach…

    With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. The book provides techniques and advice marketers need to match content to context and respond to constantly shifting markets. Albee outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach that aligns outcomes to business objectives.

    See publication

  • eMarketing Strategies for the Complex Sale

    McGraw-Hill

    A comprehensive guide to help marketers drive decisions to buy in their favor.

    Web 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products—andyour competitors—they can make buying decisionswithout ever communicating with you.Doing what you’ve always done simply won’twork anymore; you must entirely rethink howyou attract and compel buying behavior.

    With eMarketing Strategies for…

    A comprehensive guide to help marketers drive decisions to buy in their favor.

    Web 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products—andyour competitors—they can make buying decisionswithout ever communicating with you.Doing what you’ve always done simply won’twork anymore; you must entirely rethink howyou attract and compel buying behavior.

    With eMarketing Strategies for the ComplexSale, expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition. Albee offers techniques and tools for developingand executing strategies that are guaranteedto generate results.

    The Internet offers an unprecedented opportunityfor creating trusted relationshipswith your prospects and customers—beforeyou ever “meet” them. Never before havemarketers enjoyed such a wide-reaching andvaried communication platform. Yet with allthe noise, you have to stand above the crowd.The key is to converse about meaningful andrelevant topics with your diverse audiences,to share your perspectives on what matters tothem. That’s just what Albee teaches us to do.

    eMarketing Strategies for the Complex Salealso shares proven approaches to collaboratingwith sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues.

    See publication

Projects

Recommendations received

11 people have recommended Ardath

Join now to view

More activity by Ardath

View Ardath’s full profile

  • See who you know in common
  • Get introduced
  • Contact Ardath directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Ardath Albee

1 other named Ardath Albee is on LinkedIn

See others named Ardath Albee

Add new skills with these courses

See all courses