Bill Gross

Yet another success story provides more proof that tamper-evident packaging is not just a preventive measure, but a highly effective strategy in ensuring product integrity and consumer trust. As the industry continues to innovate, the evidence is clear: tamper-evident solutions are key to protecting products and brands alike. Embrace the security and peace of mind that comes with tamper-evident packaging. #StopTampering https://ow.ly/9Wcg50SweBO

3

Packaging firms Fresh Lock and Accredo Packaging collaborate to develop a stand-up pouch with 50% post-consumer recycled content and a 25% PCR child resistant closure. https://bit.ly/3HysSL8 #packaging

3

The connected packaging landscape is rapidly evolving, as more brands across a wide range of sectors continue to harness the power of 2D codes to attract, delight, and connect with consumers.   According to the Connected Packing Survey 2024 – conducted by Appetite Creative, a leading connected packaging agency, in collaboration with Domino Printing Sciences – 81.9% of surveyed brands used connected packaging in 2023.   As usage of this technology continues to increase, Domino is here to support manufacturers adopt 2D codes and experience the benefits of variable data – find out more on our website.   #DominoDoMore #ConnectedPackaging #Packaging #Barcodes #2DCodes

12

Packaging firms Fresh Lock and Accredo Packaging collaborate to develop a stand-up pouch with 50% post-consumer recycled content and a 25% PCR child resistant closure. Learn more https://bit.ly/4btj4zD #packaging

1

🎯 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣: 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗹𝗹𝗲𝗿𝘀𝗅 𝗪𝗵𝘆 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝗽𝘀 𝗦𝘁𝗶𝗹𝗹 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗼𝗻 𝗣𝗿𝗶𝗰𝗲? “Why are your sales reps still competing on price when you could eliminate the competition by offering packaging your competitors can’t?” It’s a hard question to confront, but one every leader in the packaging industry should be asking themselves. For too long, the packaging business has relied on commodity sales—boxes, tape, bubble wrap—products every reseller can access, where price becomes the only differentiator. The result? Shrinking margins, intense competition, and a never-ending battle to win customers who care more about pennies than partnerships. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗲𝗻𝘁𝗶𝗿𝗲𝗹𝘆? The Key to Eliminating Competition: Innovation Over Price The truth is that customers are willing to pay for solutions that solve their 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀. They’re eager to move beyond price wars if you can offer something your competitors simply can’t. That’s where specialized packaging comes in. High-margin, innovative products—think deep-freeze packaging, boilable pouches, or high-barrier films—are the future. These aren’t just "packaging"; they’re problem solvers, capable of protecting delicate products, meeting strict industry standards, or offering sustainability where it’s most needed. And here’s the kicker: most of your competitors don’t even know these solutions exist. 𝗪𝗵𝘆 𝗔𝗿𝗲𝗻’𝘁 𝗬𝗼𝘂𝗿 𝗥𝗲𝗽𝘀 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗨𝗻𝗶𝗾𝘂𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴? If your sales team isn’t already offering these solutions, it’s not their fault. Most resellers lack three critical elements: - Knowledge: They don’t know what’s possible in specialized packaging. - Resources: They don’t have access to reliable suppliers delivering innovative, high-quality products. - Confidence: Without the right tools and training, they’re stuck selling what they know—commodity packaging. 𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗣𝗿𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻? 1. Expand Your Product Offering: 2. Train Your Team to Sell Solutions, 3. Proactively Educate Your Customers: 4. Work with Global Specialized Pkg Experts: 𝗧𝗵𝗲𝗿𝗲 𝗜𝘀 𝗮 𝗕𝗲𝘁𝘁𝗲𝗿 𝗪𝗮𝘆—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗜𝘁? The question remains: will you take the first step toward a better way? Comment below or message me if you’d like to learn more about unlocking high-margin, competition-free packaging opportunities for your business.

7

‼️ Part 2: How Packaging Salespeople Can Turn It Around What Should They Be Doing Instead? 1. Shift Focus to Specialized Packaging Specialized packaging—like custom designs, sustainable solutions, and industry-specific products—commands higher margins and creates stronger customer loyalty. Salespeople should prioritize identifying opportunities for these products and presenting them as solutions to customer problems. 2. Be Proactive Stop waiting for customers to come to you. Research industries, identify potential pain points, and reach out to prospects with tailored solutions demonstrating your value. 3. Sell Solutions, Not Products Customers want partners who understand their challenges and offer creative solutions. Spend time learning about your clients’ operations and propose packaging options that save them money, improve efficiency, or enhance their brand. 4. Value Over Price Shift the conversation away from price by emphasizing the value your packaging solutions bring. Higher performance, sustainability, or custom designs justify higher costs and lead to better margins. 5. Invest in Education Stay ahead of the curve by learning about new packaging technologies, materials, and trends. A well-informed salesperson is better equipped to sell high-margin, specialized products and stand out. How Can They Improve and Skyrocket Sales and Margins? 1. Build Relationships, Not Transactions Focus on creating long-term client partnerships by consistently solving their problems and adding value. 2. Leverage Technology Use CRM tools, data analytics, and digital platforms to identify opportunities, track performance, and stay organized. 3. Develop a Niche Expertise Become the go-to expert in a specific packaging area, such as sustainable solutions, temperature-controlled packaging, or custom designs. 4. Stay Curious and Creative Don’t be afraid to ask questions, explore new ideas, and propose bold solutions. Customers appreciate salespeople who think outside the box. The Path to Success Packaging sales doesn’t have to be a grind. By shifting their focus to specialized solutions, becoming proactive problem-solvers, and prioritizing value over price, salespeople can grow their sales, skyrocket their profit margins, and create a more fulfilling career. The packaging industry is full of untapped opportunities. The question is: Will today’s salespeople step up to seize them? #PackagingSales #SpecializedPackaging #SalesGrowth #PackagingIndustry #HighMargins #SalesSuccess #Innovation

4

Check out SPC's latest industry news below.

3

Emerging markets are evolving rapidly, and brands aiming to expand into these regions must understand how custom packaging trends for emerging markets can impact consumer engagement New Blog Post: Custom Packaging Trends for Emerging Markets: What You Need to Know 📨 Read more: https://lnkd.in/gP-VymFS

1

Part 2: How to Improve Company Performance in 2025 What Aren’t They Doing That They Should Be? 1. Embracing Specialized Packaging Resellers need to shift focus to high-margin, value-added packaging solutions that solve specific customer problems. This includes custom designs, eco-friendly options, and niche products tailored to unique industries. 2. Investing in Sales Training (Packaging Industry Specific Sales Training) Equip sales teams with the tools and knowledge to identify opportunities, position themselves as problem-solvers, and confidently sell specialized solutions. 3. Building Supplier Relationships Partner with top-tier, specialized packaging manufacturers to offer superior quality and innovative products that competitors can’t match. 4. Proactively Identifying Customer Pain Points Engage customers in meaningful conversations to uncover hidden challenges and offer tailored solutions—not just products. 5. Leveraging Technology Adopt modern CRM systems, analytics tools, and digital platforms to streamline operations, enhance customer experience, and gain a competitive edge. How Can Packaging Resellers Improve in 2025? The path to success requires a fundamental shift in mindset: • Focus on Value, Not Price: Stop competing solely on cost and offer solutions that justify premium pricing. • Create a Specialized Packaging Department: This will allow resellers to diversify, attract new customers, and generate higher margins. • Commit to Sustainability: Customers increasingly demand eco-friendly packaging. Make it a priority to offer sustainable options that align with market trends. • Train, Train, Train: Invest in your team to ensure they can sell consultatively and understand the complexities of specialized packaging. • Innovate Continuously: Stay ahead by exploring emerging packaging technologies and solutions that set your business apart. The Time to Change Is Now 2025 is the year for packaging resellers to step up. By embracing specialized packaging, investing in their teams, and prioritizing value over price, they can break free from the commodity trap and build a thriving, sustainable business. The question is: Are you ready to adapt and grow, or will you keep struggling to survive? #PackagingResellers #SpecializedPackaging #SalesGrowth #PackagingIndustry #Leadership #Sustainability #BusinessInnovation

3

The FDA recently announced that per- and polyfluoroalkyl substances (PFAS) will no longer be used in food packaging. Learn more https://bit.ly/3VC5ft1 #packaging #fda #foodpackaging #pfas

3

The FDA recently announced that per- and polyfluoroalkyl substances (PFAS) will no longer be used in food packaging. Learn more https://bit.ly/3VC5ft1 #packaging #fda #foodpackaging #pfas

1