Brian Born

Counting down 2024’s Top 10 Sports Sponsored Content - Part 1️⃣ 🎤 #10: Pittsburgh Penguins x DICK'S Sporting Goods This post convinced me that with the right execution, in-venue activations can thrive on social media as sponsored content. Results: 2.4M impressions, 113K engagements, 4.7% rate. 😴 #9: Philadelphia Eagles x Sleep Number Corporation In the sleep and fitness categories, many teams settle for a basic post about a player’s workout/recovery routine, the Eagles flipped the script, creating content that held fans’ attention and seamlessly delivered brand messaging. Results: 838K YouTube views Stay tuned and follow along for the rest of the top 10. #sportsbusiness #sportsmarketing #sponsorship

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I combed thru the Minnesota Sports Facilities Authority's 23-24 annual report and found some interesting info about U.S. Bank Stadium - ASM Global financial performance from July '23 to June 30, 2024: + Aramark Sports + Entertainment brought in $40.9M in F&B gross sales revenue + the ASM Global-run venue brought in $43.8M in stadium operating revenue + ticket service, processing, and facility fees were all increased, a big contributor to 12.1% higher operating revenues More here: https://lnkd.in/ekksT2zP

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WNBA Motion Tracking, whether through R packages such as "trackR", or even Adobe After Effects, can help determine defensive double-team rates on certain positions. Can then correlate those rates with archetypes of the opposing players, such as height, weight or box score stats. Further improving analytics to aid in sports wagering.

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The National Sporting Goods Association (NSGA) has shared key rule changes for the upcoming year, with several focusing on uniforms and apparel regulations across different sports. Here are some highlights for team dealers, coaches, and sports retailers: 🔹 Little League Baseball & Softball: *Catchers’ gear gets tech-savvy with approved one-way communication devices for pitch calls. *Uniform guidelines emphasize contrast—pitchers' undershirts can't match the ball's color in softball, and pitchers in baseball can wear solid neoprene sleeves (no white or gray). *Jewelry rules are relaxed, permitting players to wear it unless medically unsafe. *Helmet stickers are allowed as long as they remain appropriate and non-excessive. 🔹 Dixie Softball: *Faceguards are required on pressurized helmets, ensuring both safety and compliance. 🔹 USA Lacrosse: *By 2027, jerseys must feature numbers that clearly contrast with the jersey's body color for better visibility. 🔹 General Trend: Across sports, there’s an emphasis on player safety, clarity, and individuality, allowing for modernizations like tech in helmets and more flexible rules for personal expression (e.g., jewelry and decals). Uniform updates like these can impact how teams prepare for the season. Whether you're a coach, player, or supplier, staying ahead of these changes is essential! 💬 What do you think of these updates? Share your thoughts below!

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5 Simple changes you can make today to get more deals done in sports sales 👇 What other changes can we make? Comment below. #LinkedinSports #SportsBiz #Sales

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Case Study Wednesday #5: Sports Pittsburgh Sports Pittsburgh hosts tons of sports tourists every year, but lacked clear ways to capture data about them. Our innovative partnership now allows them to directly track attendees and get them back for more tournaments. Big thanks to Jennifer Hawkins and her team for making this partnership such a success. Jennifer is leading the sports tourism industry into the future. If you're interested in learning more about how we can help your destination or just want to dive deeper into the kinds of data we helped Sports Pittsburgh capture. Let's chat! #sportstourism #youthsports #sportsdata #tourismdata #Pittsburgh

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1 Quick way to make your transition to calling B2B in sports sales a little easier? Start by focusing on an industry that you are familiar with. Whether it's in an industry that you use to work in, or your family worked in, it gives you a little more confidence knowing you have some insight into that industry. Hope this helps. #LinkedInSports #SportsBiz #Business

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On the fence about starting your career in sports sales? Here are 4 questions to ask yourself to help you decide: - Do you want to gain a skill set you’ll use for the rest of your life? - Do you like to be on the front lines of interacting with fans? - Do you like being in control of your own destiny? - Do you want to be a part of a team? - Do you like to compete? If you do then sounds like you found your discipline. ✌🏻 #LinkedInSports #SportsBiz #Sales

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🚘 Conversations with Myself. 📌 Living with the next Wolverine?? 📌 Curating a common language. 📌 Knowing how to ask ‘the right questions.’ 📌 Social media concepts as reporting structures. #read #highperformancehabits #sportscience #basketball #nba #nfl #mlb #mls #nhl #sports #athleticperformance #athletes #athleticdevelopment #highperformance

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Know Your Value When getting into player development, you have to communicate the value you provide. Clearly explain the value you provide each of the following people/groups: - Player development professional(s) - those in the role - Player development department - Program or organization Those who are interviewing you or having conversations with you want to know how you can help them enhance the experience of the athletes. Learn more about each of the 5 steps that can help you get in the role here: https://lnkd.in/gybPu9Ph #PlayerDevelopment

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The newest SportsLine mock draft in the #FantasyFootball PPR format includes a reminder that you can never fully predict what will happen in the first round - https://lnkd.in/gpzE9p74

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🚘 Conversations with Myself. 📌 Technically incompetent influencer?? 📌 Win or Lose - Drink it all in! 📌 Audit the Sacrifice. 📌 Consistency breeds Excellence. #read #highperformancehabits #sportscience #basketball #nba #nfl #mlb #mls #nhl #sports #athleticperformance #athletes #athleticdevelopment #highperformance

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2 phrases to help your storytelling skills? 1. Picture this…. 2. Imagine this…. It’s one thing to tell them how great your product is It’s a complete gamechanger to let them see how great it is.. #LinkedInSports #SportsBiz #Sales

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Every year I get dozens of people reaching out to me about how to break into the sports industry. The reality is: it is really hard! Sports is a supply and demand industry. Many more people want jobs in sports than there are jobs available. Really excited to partner with Sports Business Ventures to help people achieve their goals in this industry. From their mentor marketplace (matching job seekers with mentors in their field) to The Playbook (job boards, peer to peer networking, virtual panel discussions, and more), SBV is a tremendous resource for anybody who wants to work in sports. Check out The Playbook today! https://lnkd.in/eTs_Bx4W

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"We want to be a leader in the game and we want to be on the front foot." - Ali Curtis, MLS SVP of Sporting Development. MLS and MLS NEXT Pro are doing just that, as evidenced by the rules we have implemented to increase focus on player health and safety and to decrease time wasting. Today's article gives a great look at the rules and their impact. Take a look: https://lnkd.in/eJwPhtTq

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Opendorse 𝐍𝐈𝐋 𝐑𝐞𝐩𝐨𝐫𝐭: 𝐊𝐞𝐲 𝐦𝐞𝐭𝐫𝐢𝐜𝐬/𝐭𝐫𝐞𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐚𝐬 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫𝐥𝐲 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. 1️⃣ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗿𝗼𝘄𝘁𝗵: The report indicates that the total NIL market is expected to reach $𝟏.𝟔𝟕 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 in 2024-25, up from $1.17 billion in 2023-24. This represents a substantial 43.1% year-over-year growth. 2️⃣𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝘃𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝗽𝗹𝗶𝘁: The report notes that 81.6% of NIL compensation comes from collectives, while less than 20% comes from commercial deals. 3️⃣𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗱𝗴𝗲𝘁 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀: The report projects average annual collective budgets of $13.9M for Power 4 schools, $3.4M for Group of 5 schools, and $1.2M for other D1 schools. Moreover, the report's findings on the commercial NIL segment suggest there's 𝙧𝙤𝙤𝙢 𝙛𝙤𝙧 𝙜𝙧𝙤𝙬𝙩𝙝 𝙞𝙣 𝙗𝙧𝙖𝙣𝙙 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨, 𝙚𝙫𝙚𝙣 𝙖𝙩 𝙩𝙝𝙚 𝘿3 𝙡𝙚𝙫𝙚𝙡. Developing strong relationships with local and regional businesses could be a key differentiator for D3 collectives moving forward. As the NIL landscape continues to mature, 𝒊𝒕'𝒔 𝒄𝒍𝒆𝒂𝒓 𝒕𝒉𝒂𝒕 𝒂𝒅𝒂𝒑𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒄𝒓𝒖𝒄𝒊𝒂𝒍 𝒇𝒐𝒓 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 across all levels of collegiate athletics. The next few years promise to be an exciting and transformative time in our industry. Follow along for more sports-related thoughts. [Knights Table Collective & Constant Sports] #sports #sportsbiz #sportsmanagement #sportsmoney #nil #athletes #sportsbusiness #sportsindustry #sportstech #linkedinsports

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Want to become a leader in sports sales as quickly as possible? Here's 6 ways to help you do just that. 👇 #LinkedinSports #SportsBiz #Sales

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