Brian Gavin

As we move deeper into 2024, tracking the right metrics is critical for scaling a SaaS business. This insightful guide outlines the top metrics to watch and includes valuable benchmarks to keep you on track. Whether you’re focused on ARR, CAC, or CLTV, understanding where your company stands is key to driving sustainable growth. Check out the article for a comprehensive look into the latest SaaS trends and metrics! #SaaS #BusinessGrowth #Metrics

11

Thanks to Dave Rigotti and team for a wonderful #PLGTM conference in SF. I had great discussions with sales and marketing leaders and here are some observations on how PLG has evolved. Part 1: Time to rethink PLG practice ✔ While the core idea of PLG revolves around self-service adoption and user-driven growth, the practice has evolved, and companies are recognizing the need for a hybrid approach. ✔ For a lot of practitioners, PLG means self-service and users adopt the product without sales support. In practice, PLG leads to increases S&M costs increasing CAC. So, it no more just about building a product but putting the marketing $ behind it. ✔ Enterprise buyers are researching on their own and have good information before they come to the call. Huge number of prospects want sales help in navigating the value prop but want to try out themselves. ✔ PLG does lead to execution speed driving the awareness, showing the value, decreasing sales cycles and enabling simple and faster expansion. ✔ There is a myth that only startups or B2C companies use PLG and has to be bottom-up approach. While many of the companies we know and products we use might be B2C, lot of enterprise B2B companies are PLG as well. e.g. users can simply signup and start using Calendly, Canva or Airtable. teams can start using the products like loom, figma and datadog. ✔ Bringing customers need a hybrid approach in 2024. You need to provide user value created by the product and buyer value created by sales teams. Think about product market fit and product customer fit - leading to greater number of happy customers ✔ Every KPI you are measuring should drive an outcome. If you collect data, ask "what is it used for? " and "how does it help customer or adoption?" ✔ As the PLG model continues to evolve, companies must adapt and embrace a balanced approach that leverages the power of self-service adoption while providing sales support to drive customer success and long-term growth. Thanks to David Yockelson and Dave Boyce for providing engaging discussion on the core of PLG. #productledgrowth #productledsales #salesledgrowth #startups #salesleadership #productmanagement

61

8 Comments

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

7

⏰ ICYMI: Our Book is Coming Soon! Accelerating Revenue: Your Definitive Guide to the Theory and Practice of Go-To-Market Enablement is designed for those looking to master the core of GTM Enablement. Whether you're new to the field or a revenue leader aiming to boost team productivity, this book offers practical insights and proven strategies. Curious to learn more about transforming your approach to Enablement? 👉 Head to the Level213 website for more details! www.level213.com/services #book #revenue #enablement #GTM

12

1 Comment

Real time Ai for CCaaS and more with Dialpad

2

The Invoca value proposition in emoji format Marketing ❤️ Contact Center = 💰 💰 + 🔥 🔥 + 😃 😃 Learn how that recipe works from Peter Isaacson, together with Derek Top and Amy Stapleton from Opus Research, in the upcoming webinar "Making the Digital-Age Contact Center a Revenue Machine." More details at the link below: https://lnkd.in/gKACPcAM

77

1 Comment

This slide is filling up fast as #MSPartners sign up by the minute for Ultimate Partner LIVE '24 in Dallas, TX, on October 22 and 23rd. Why? 1️⃣ High-Impact Thought Leadership Noted speakers include Sandy Gupta, Global VP for ISV, Stephen Boyle, GM Partner Development for GSIs, Erwin Visser, GM for SMC Partners, and more! 2️⃣ Focused on YOU as a Microsoft Partner. An agenda packed with partner-focused sessions. You’ll walk away with practical, partner-focused strategies that you can implement immediately. 3️⃣ Exclusive, Executive-Level Networking - deep, meaningful connections with leading Microsoft Partners and VP/GM Microsoft leaders from ISV, GSI, and CSP. It's about business acceleration they see at Ultimate Partner events. 4️⃣ Actionable Insights for Business Impact - the HOW you do it as a partner. How to win in this ecosystem—with practical, actionable insights on go-to-market strategies, co-selling, and unlocking new growth opportunities. 5️⃣ The Ultimate Partner Difference - the most important leaders, industry experts, and the Ultimate Partner Workshops a MASTERCLASS in two days. ⚠ Still a couple of days to get your free GOLDEN TICKET 🎫 by tagging people to our posts. Register today https://lnkd.in/egWpnT3t

80

26 Comments

10X Growth Strategies podcast episode 78 features the book "The Start of You" authored by Reid Hoffman and Ben Casnocha. I had an insightful conversation about the book with Preetha Ram, Managing Partner Pier 70 Ventures and a fellow board member TiE Silicon Valley. Preetha shared how the 6 skills mentioned in the book helped shape her stellar career across academia, entrepreneurship, and venture investing. Podcast links: Spotify: https://lnkd.in/gEMf3EiS Apple: https://lnkd.in/g-sb-wYR Audible: https://lnkd.in/gZ4sWeq "The Startup of You" by Reid Hoffman and Ben Casnocha is a guidebook for adapting the principles of entrepreneurship to personal career development. It emphasizes treating your career as a dynamic, ever-evolving startup. The authors advocate taking calculated risks, building valuable relationships, and continuously investing in your skills and adaptability. They stress the significance of embracing uncertainty and seizing opportunities for growth and innovation. Ultimately, the book encourages readers to adopt an entrepreneurial mindset to thrive in today's rapidly changing professional landscape. Editing credits Arthi Vijayaraghavan #10xgrowth #10xlife #10xrule #10xchallenge #podcast #businesspodcast #books #knowledge #businessbooks #businessadvice #growthmindset

63

5 Comments

🚨 Last Call for the Nektar Buzz Boat: Just 2 Days to Go! 🚨 Nektar.ai, DocketAI and RevOps Co-op are bringing you an exclusive GTM leaders Cruise in NYC(5th Sep), Boston(10th Sep), Chicago(12th Sep). Our GTM Leaders NYC Cruise is setting sail in just 48 hours, and we’ve got a couple of exclusive passes left. Don’t miss your chance to join an elite group of GTM pioneers for an evening of strategic insights and high-impact networking—right on the water! 🌊 Here’s why you need to be there: 🎯 Cutting-Edge Discussions: We’ll be diving into how AI is transforming sales, how to turn customer engagement into actionable data, and the latest GTM tactics that are driving real growth. 💡Discover how to operationalize Buying Groups: We’ll be diving into how AI automates capturing & tracking engagement with your buying groups on auto-pilot at scale. 🤝 High-Caliber Connections: This is your chance to network with fellow leaders who are pushing the boundaries of what’s possible in the GTM space. 🍸 Unwind & Recharge: Kick back with some great drinks, delicious bites, and amazing views on the cruise while you chat and chill with fellow leaders in a laid-back, exclusive vibe. With only a couple of spots left, this is your last chance to secure a seat on the Nektar Buzz Boat. If you’re serious about elevating your GTM strategy, you won’t want to miss this. Register on the link or DM me to grab one of the final passes. Let’s make waves together! 🐝🚢 #GTM #Sales #AI #Networking #Leadership #Nektar #BuzzBoat https://lnkd.in/g59Sxa6Z

14

1 Comment

AI dialler gets you coverage, at best, on 8-12% of your market. Human-assisted dialling gets you 40-55%. PipelineHeroes use Human assisted...

6

1 Comment

What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

5

Learn which is the right generative AI model for your content with these test results, and discover the differences between the output of ChatGPT, Gemini, and Claude.] https://hubs.li/Q02P1bN-0 #claude #chatGPT #generativeAI #gemini

14

Glad to introduce Generation Enablement. 👋 They're not defined by age or titles, but by their outsized impact on go-to-market strategy, behaviors, and results. See how they drive strategic change across their orgs (and how you can too) in Seismic's latest study. 📖 https://bit.ly/4cSrnFI Learn more about #GenerationEnablement: https://bit.ly/3TPmdSp ​

1

Five years ago when revenue operations was still finding its footing in many organizations, LeanData conducted a study uncovering the biggest hurdles to adopting a #RevOps approach. Fast forward to today, and history seems to be repeating itself. These same challenges are now surfacing for companies adopting a Buying Groups GTM motion: ▶️Culture ▶️Inconsistent & Siloed Data ▶️Organizational Maturity ▶️Organizational Complexity ▶️Leadership Support ▶️Disconnected Systems ▶️Low Understanding & Awareness But here’s the thing: change is inevitable. Those who act boldly today will lead the charge tomorrow. #BuyingGroups #SalesStrategy #GoToMarket #B2BBuyingGroups

35

6 Comments

Amplitude Announces Third Quarter 2024 Financial Results: - Third quarter revenue was $75.2M, up 6% year-over-year - ARR was $298M, up $8M from the end of the second quarter - We now have almost 3,500 paying customers, with 567 of those representing more than $100k or more per year Q3 was all about winning the enterprise. We are starting customer conversations differently, reaching key decision-makers, and demonstrating fast value in ways we weren’t before. The result is a higher-quality book of business, with better attach rates, longer contracts, and bigger expansions (we had multiple expansions exceeding 7 figures in Q3). Consolidation is another big theme that's been playing out for several quarters. It’s clear that our customers are looking for an all-in-one platform, and they are finding that in Amplitude. And we've continued to make our platform better. In Q3, we launched Amplitude Made Easy, our completely redesigned platform experience that takes the difficulty out of analytics. We also deepened our partnership with our friends at HubSpot, launched Web Experimentation, and acquired Command AI (fka CommandBar). To our Ampliteers, partners, and customers—we couldn’t do it without you! Thank you. Thank you. Thank you.

156

6 Comments

What CEO doesn't want to build more aligned Sales & Marketing, a stronger pipeline and a more dependable growth engine? Here are 10 ways CEO's produce better outcomes. #CEO #CMO #CSO #BetterTogether

15

11 Comments