Catherine Davis

If you’re thinking about what your Qual strategy looks like in 2025 and beyond, this new webinar with our own Liz White and Karen Lynch from Greenbook is a must see! Don’t miss it!

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If you want to understand why Meta pivoted back to politics, it's because that's where voters are getting their news and information. In the 2024 post-election survey I did with the Center for Campaign Innovation, more voters now get their news from social media than from their local TV news. Between Facebook and Instagram, Meta has 2 of the top 3 social media platforms that voters use on a daily basis (along with YouTube). While Meta and other social media companies may have tried to downplay politics the past few years, it's clear that their users are still wanting to get news about politics and government through social media. https://lnkd.in/em79gWtp

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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Embrace the quirk! That's the mantra Fifth Third Bank CMO Melissa Stevens leverages to guide brand and marketing strategy as revealed on a live episode of the💯 Jim Marous Banking Transformed Podcast recorded at this year's The Financial Brand Forum. The unique 5/3 name has been used creatively in marketing campaigns, community engagement and even product design for decades turning a perceived quirk into a strength and a trigger to add value. Some 5/3 highlights: - The bank has celebrated Fifth Third Day (May 3) since 1991, this year providing millions of meals to support people facing hunger across its footprint through a combination of volunteerism, donations and fundraising efforts. 👏 - Since Fifth Third Day in 2017, the Bank has gifted 496 "Fifth Third Day Babies" with $1,053 to go toward any 529 college savings account. 👏 - The bank offers a credit card with 1.67% cash back (5/3 =1.67) 😕 💡A message for all. There are lessons here for all but particularly for small banks and credit unions looking to find a way to compete against bigger brands with bigger budgets. Lean into your identity and amplify what makes you unique to stand out. #embraceyourquirk #marketing #advertising #financialbrandforum #banking #creditunions

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✨ Launch Alert! After 4 intense years of diving deep into 4.7 billion biometric data points and trillions of engagement signals, I’m beyond excited to introduce my latest work, The Attention Economy: A Category Blueprint. 📘 This book lays out a bold vision for the future of the attention economy—not just how it should look, but how it shouldn’t. It’s my call to embrace an attention-driven future where data quality, effective metrics, and a touch of humor lead the way (look out for cameos from Bob Hoffman, Kim Kardashian, a professional thief, and Gary the Snail). But this book is more than research; it showcases real-world applications of rigorous attention tests and realworld integrations. This book tells the truth about our marketplace, where it’s headed, and what it truly means to measure and capture attention in today’s outcomes economy. We go from the day media “died” to a future where reach can be 'equalized' once again. To our incredible customers and partners: you are, in so many ways, co-authors of this journey. Your courage to challenge norms has driven the research and innovation shaping our industry. This book is a testament to you and the boundaries we’ve pushed together. Thank you for daring to think differently. 🙏 Happy reading, everyone! And for those already asking—yes, I’m done, no more books. 😉 Amplified Intelligence #TheAttentionEconomy #BookLaunch #AttentionMetrics #MediaMeasurement #AdvertisingInnovation #AttentionScience

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Quick read, and a good one, on Creative Effectiveness...

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

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What Romantic Comedies Can Teach Us about Communication http://dlvr.it/TG4JfY #KelloggInsight #Insights #ConsumerInsights

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Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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Check out latest data on Podcasts! This is proving to be a great advertising medium and MRI-Simmons has the data that you need if you Podcasts are part of your strategy!

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"Warner Bros. Discovery saw TV advertising fall 13% in the third quarter of 2023, to $1.71 billion. Paramount Global registered a 14% dip in the same category, to the same figure, while NBCU logged a decline of 8.4% to $1.91 billion. Disney noted “a decrease in advertising revenue” at ABC and its local TV stations and “a modest increase in advertising revenue” at ESPN and around its other sports programming. Even Fox, which relies more directly on sports, saw its overall ad revenue fall by 1.6%. These results challenge the conventional wisdom that TV advertising will grow even with declining ratings because major advertisers can’t resist the power of the medium’s mass-market reach. Many observers were surprised to see the double-digit drops at Paramount Global and WB Discovery, both of which are heavily dependent on big bucks from ads to bolster the bottom line." by Brian Steinberg https://lnkd.in/gzdhFfTF

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Another great episode from Rishad Tobaccowala! In this one he interviews Brian Wieser, CFA who shares great insights about our industry. Too many look at shiny consumer trends as indicators of what we should focus on, truth is that understanding the economics of our business is far more important. https://lnkd.in/gS7dgdXJ

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📣 New Post on our blog! The Google Antitrust Trial: What CMOs and Marketing Executives Need to Know The Google antitrust trial could bring significant changes to the digital marketing landscape, especially for search and advertising. Potential outcomes?

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Gen Z is reshaping the digital landscape. In this episode of our Digital Thoughts series, the Director, Industry Solutions Strategy, Financial Services Larry Bevens discusses Acxiom’s latest research on Gen Z's #CX preferences and how brands can adapt to their needs. acxiom.info/4anjRkz #MarketingMadeBetter

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