Chad Dern

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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The power of print

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My old marketing mantra is "when in doubt, turn left." Not really, but this NASCAR event with AMA Richmond is one you shouldn't miss! If you've been interested in checking out AMA Richmond or love sports marketing, then you definitely need to be at this event! Sign up at the link below! #amarichmond #sportsmarketing #richmond

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Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

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MikMak is in The Wall Street Journal talking about the implications of the Kroger-Albertsons merger’s dissolution on retail media. Do you agree with our hot-take below? "In the wake of the merger’s dissolution, Kroger will struggle to achieve growth rates necessary to compete with the largest retail media sellers, said Rachel Tipograph, founder and CEO of e-commerce software company MikMak. “What does this all mean for Kroger and Albertsons? They begin to lose leverage around scale in a world where the delta between Amazon, Walmart and Instacart and everyone else is just getting wider,” Tipograph said. Consumer packaged goods brands that regularly sell to Kroger and Albertsons shoppers will continue advertising with both companies, said Tipograph. But the deal would have allowed for a more compelling pitch to so-called nonendemic brands, such as automakers, that don’t sell products in Kroger and Albertsons stores by streamlining the sales process and significantly increasing the amount of data the combined company could provide to advertisers, said Tipograph. The number of retailers that have launched their own media networks in recent years has overwhelmed ad buyers, who generally commit ad dollars to the largest players with the most advanced technology offerings, Tipograph said." Read on: https://lnkd.in/gshwNtSM

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Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

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Cultural moments matter. They build lasting, emotional bonds with audiences. So how can brands turn these fan-first moments into lasting connections that drive loyalty? A new Penske Media Corporation study shows how marketers can effectively capitalize on pop culture experiences to build a sense of community, essential for deepening engagement. Read the full details here: https://lnkd.in/gDGBv95P

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Pairing your brand with a retail product has many benefits. Retail brands elevate the image in the eyes and minds of consumers. Fortunately, retail brands are discovering their potential in the corporate branding space, and we can offer our clients more retail brands than ever before. If you want your name next to Stanley, Sony, Igloo, Slowtide, Asobu, Titleist, and so many more you need to check this out. Marketing strategy is like planting a garden. Variety makes it interesting; tools make it efficient, and experience makes it productive. That is what we do! Retail in promo, get some. #marketinggarden #businessvegetables #proformaonemarketing #retailbrands

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THIS is where things are happening and getting done! DICK'S Sporting Goods is elevating the consumer experience and expectations of a sporting goods store. If you have the opportunity to visit a Dick’s House of Sport, do it! You can get your Boost Oxygen there in-store, too. Pinstripes Media #dickssportinggoods #dsglife #dsgproud #pinstripesmedia #makingthingshappengettingthingsdonesince2004

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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"How do we elevate our white-glove service to a level yet unseen in the promotional products industry?" Over the past year, we've focused on taking proactive service to the next level—anticipating needs, not reacting to them. Instead of waiting for our clients to reorder branded merchandise for their events, we track their usage patterns. We know when they'll run low on customized products, and we replenish their stock without them needing to ask. When a client is planning a major event, we step in with personalized product recommendations tailored to their audience and theme. We leverage our proprietary software to monitor customer preferences and event cycles, ensuring they always have the right items at the right time. No back-and-forth, no rush orders, just a seamless experience that removes stress from the process. Being so in tune with our customers' needs that we deliver before they have to ask - that's the level of service that turns satisfaction into long-term loyalty. How do you implement proactivity into customer service?

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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Montgomery's just launched a new website. No big deal, right? Wrong. It's a game-changer for this South Dakota furniture retailer. Here's why: 1. They recognized the gap between their stellar in-store experience and their online presence. 2. They didn't settle for a cookie-cutter solution. 3. They worked with experts who understand their industry. The result? A website that truly represents their brand and serves their customers. But here's the kicker: It wasn't easy. It took work, commitment, and a willingness to change. Remember: A great website isn't just about looking good. It's about serving your customers and growing your business.

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"FB mikestoneallstateagency IG mikestoneagency LI mikestone4336 🚨You're being USED. 🚨 Let me break it down for you: advertising is powerful because it taps into our subconscious. Mountain Dew doesn’t spend $7 million on a Super Bowl ad to make a quick sale the next day—they’re embedding their brand in your mind. So when you’re standing at the gas station, staring at the drink cooler, your brain says, “Oh yeah, Mountain Dew!” That’s not an accident—that’s intentional branding. This isn’t just for billion-dollar companies. As agents, small business owners, or entrepreneurs, the same principles apply. You’re not just selling today; you’re building trust and familiarity for when your audience is ready to buy. Social media is your Super Bowl ad—it’s your chance to be top of mind. Post consistently, engage authentically, and show up in your audience’s feed so when they’re ready to make a decision, your name is the first that comes to mind. It’s not about being pushy; it’s about staying present. Want to learn more about how to master the art of branding and make advertising work for you? Check out this episode of The Sales Factory podcast with Mike Stone where we dive into the strategies that keep your business thriving. 🔗 Do the smart thing - watch now at https://lnkd.in/eJdMpbQ3 #TheSalesFactory #Podcast #MikeStone #MountainDew #SuperBowl #AdvertisingTips #CoachCarroll #BrandBuilding #MarketingTips #TopOfMindAwareness #SmallBusinessSuccess"

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