Charles Colletti ☁

On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.

Qualitative research is an ideal tool to learn the intel needed to effectively move upmarket and sell into enterprise account. Check out our latest post highlighting the 5 elements you'll want to know in advance of any enterprise targeting. #mrx #marketresearch

1

1 Comment

"We tried, but it didn't work" is a common refrain I hear from clients who wanted to move upmarket, but had their efforts fall flat. After probing a little more, it's often because they did not have the intel needed to fully assess 1) product-market fit, 2) customer targeting, and 3) relevant buyer stakeholders. They tried. But they didn't put their best foot forward. A little research upfront goes a long way to informing how best to enter enterprise accounts (if at all!).

1

"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

25

3 Comments

Spend Matters asked top solution providers to weigh in on what customers truly want as we head into 2025. In a new article, Exiger weighs in on the evolving landscape of TPRM and #SCRM, shedding light on key trends: 📊 Rising demand for risk-tech: Larger, more complex RFPs (+62% deal size growth) as organizations seek integrated, proactive solutions. 🚀 Predictive & automated tools: Transforming risk management with early warnings and fast mitigation to minimize disruptions. 🌍 Prioritizing visibility & compliance: Supply chain transparency, ethical sourcing, and adherence to regulations like Scope 3 are non-negotiables. At Exiger, we're committed to elevating risk management with cutting-edge insights, multi-tier visibility, and resilience-enhancing digital threads. Read more on how we're helping customers turn risk into opportunity: https://lnkd.in/gT2QAQPn #RiskManagement #SupplyChain #Innovation #AI

26

1 Comment

Technology is transforming the distribution industry, and the right tools can make all the difference. On #NationalTechnologyDay, we’re celebrating how WPCRM helps wholesale distributors: ✔️streamline sales ✔️improve customer relationships ✔️drive growth with AI-powered insights and industry-specific tools From smarter quoting to predictive analytics, WPCRM is built to make your sales team more efficient and effective. Want to learn how WPCRM can transform your business? Let’s chat! 🚀 #WPCRM #WholesaleDistribution #CRM #SalesTech

2

Register for Your Free Live Webinar Now: "Simplifying Disruption, Demand, and Data for Financial Services Marketing" Date: August 27, 2024 Time: 2pm ET / 11am PT Financial services marketers must sift through endless data, meet evolving customer demands, make insight-informed decisions that maintain privacy and compliance regulations—all while forging through a saturated market. Some 66% of marketers believe this complexity hampers their ability to deliver business value, according to Harvard Business Review Analytic Services research, sponsored by Quad. Join our live Tech-Talk Webinar, presented by Quad, to learn how to cut through the complexity of financial services marketing to succeed in this competitive landscape. You’ll walk away with proven tactics to effectively streamline your strategies, enabling you to focus on driving demand and delivering highly personalized experiences. You’ll learn how to: * Use precision to master a broad omnichannel strategy * Focus your attribution model with results that actually matter * Make vast amounts of siloed data actionable * Deliver personalized marketing at scale Download here: https://t.ly/oAhJn

5

Pipeline360 Survey Finds Sales-Marketing Alignment and Branded Demand Increase B2B Marketing Goal Achievement by 60% https://ow.ly/j5YL50TGNBU #marketing #martech #technology #Pipeline360

6

Are your email marketing initiatives as effective as they could be? Watch the on-demand webinar with Jeanne Jennings 📧 as she shares her proven methodology for effective A/B split testing to boost the bottom-line performance of your program! You don't want to miss this: https://bit.ly/3LVkHue #EmailMarketing #ABTesting #SplitTesting #Webinar

18

5 Comments

#GTM2024 may be over, but the insights are still flowing! If you missed Hayes Davis’ talk on “Unreasonable Efficiency,” check out our round-up blog in the comments below for key trends like scaling efficiently, RevOps as the glue for GTM alignment, and why best-in-class tools are winning over all-in-one solutions. 💡 Plus, we’re excited to announce our new AI-powered Account Research tool, now available! Mention GTM when booking a demo and get 5,000 free credits to try it out. Learn more here: https://lnkd.in/g52xBPKT #GTM2024 #GradientWorks #SalesEfficiency #AI

5

1 Comment

Get a behind-the-scenes look at how BizStream is leveraging AI in digital marketing! 🤖 Kentico MVP Brian McKeiver shares their journey and the impact of these technologies. Dive into the details on CMS Critic. 🔗 https://bit.ly/3y7BneX #DigitalMarketing #AI #ContentMarketing

5

Ready to take the ABM plunge? In our recorded webinar, discover a proven approach to ABM planning, execution, and orchestration. https://okt.to/gb2sLm #ABM #B2Bmarketing

1

Learn how to distinguish your marketing campaigns in an era dominated by digital messages. Our latest blog outlines five core practices to amplify your direct mail's effectiveness, from deeply understanding your audience to integrating omni-channel solutions for a comprehensive reach. With Think Patented, discover how to elevate your campaigns and enrich your ROI. Read more: https://lnkd.in/geyRu_95

16

2 Comments

📬 Discover the latest trends in direct mail with the new 2024 State of #DirectMail #Marketing Report! Dive into key insights that can elevate your marketing strategy now: https://hubs.li/Q02QBJF10

8

🚀 Transforming Email into a Revenue Engine 🚀 Discover how James Dellinger, with nearly 20 years in email marketing, navigates the challenges of data privacy, overflowing inboxes, and rising consumer expectations. His key to success? Treating email as a product that delivers real value. 📈 🔗 Read the full story https://ow.ly/ar8n50SqvTC #EmailMarketing #DigitalMarketing #CustomerEngagement #Ecommerce #MarketingExpertise

2