About
Sales & Channel Sales Expert | Author | Innovator | Strategist | Revenue Growth…
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Articles by Craig
Contributions
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You’re in charge of a partnership program. How do you measure its success?
There is always one non-conformist in a group, so i guess that's me today :-). I think we measure the wrong things. Almost every Program and Partner Metric is a rollup of data from a collection of sellers. Here is what we should Measure: 1) The number of Partners Sellers Prospecting. 2) The Accounts Covered and Activities. 3) Engagement Rates (Meetings) 4) Conversion Rates (Quoted opportunities from Engagements) 5) Average Deal Size. 6) Total New Funnel. 7) Active Sellers by Partner as a percentage of the total partner sales force. Each of these metrics should show trending. We produce these dashboards with our Performance IQ Software.
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How can you use data to drive the success of a strategic partnership?
I love the focus of the article. It is all about using data to deliver better outcomes. However, I think we are to focused on partner level data and KPIs. All partner level data is a roll up of seller activities and customer engagements. Why not move the metrics to the partner seller prospect and customer engagement to compliment partner program compliance and forecast data. Our Partnerships 3.0 Model does just that and more. The move down stream allows us to turn the channel into a math equation with predictable results. Here is a quick video https://youtu.be/k5-ZtuvZBcY
Activity
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SAVE THE DATE: April 16th! Ready to Get Real? Well guess who’s back? Back again? Candid Conversations with Christine is back—and bolder than ever!…
SAVE THE DATE: April 16th! Ready to Get Real? Well guess who’s back? Back again? Candid Conversations with Christine is back—and bolder than ever!…
Liked by Craig Booth
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I said "Yes" to another 14er with some great ladies. Can't wait for the adventure.
I said "Yes" to another 14er with some great ladies. Can't wait for the adventure.
Liked by Craig Booth
Experience
Education
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Harvard Business School Online
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Twenty-four week certificate program designed to develop the qualities and skills that characterize an effective business leader.
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Frameworks and strategies for innovating business processes, policies & approaches. Certificate # 220E-CBYS-C3H2
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Five course eCornell certificate program developing sales executives with the skills to build actionable sales roadmaps for revenue growth.
Volunteer Experience
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Coach
Homeschool Football League
- 4 years
Children
Coached Varsity Football as a volunteer coach for the Homeschool Football League.
Publications
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The Channel Minute Blog
Many successful business leaders spend considerable amounts of time consuming information to better equip their decision making processes. Inc. Magazine states:
Warren Buffett reads 500 pages a day.
Bill Gates reads 50 books a year.
Mark Cuban reads on average 3 hours a day.
Successful business leaders recognize the power of information and learn to apply acquired knowledge to achieve better outcomes. Acquiring knowledge is essential for developing new skills to keep pace…Many successful business leaders spend considerable amounts of time consuming information to better equip their decision making processes. Inc. Magazine states:
Warren Buffett reads 500 pages a day.
Bill Gates reads 50 books a year.
Mark Cuban reads on average 3 hours a day.
Successful business leaders recognize the power of information and learn to apply acquired knowledge to achieve better outcomes. Acquiring knowledge is essential for developing new skills to keep pace in todays ever changing business environment. However, many of us struggle to find time to read. That's where "The Channel Minute" blog can help! If you are a busy sales professional associated with partner sales and want to explore new ideas or reinforce your current channel sales knowledge, "The Channel Minute" is the blog for you. The Channel Minute is a free bi-weekly blog comprised of a quick video and a corresponding article covering a relevant channel sales topic. The blog is designed to help organize, educate and equip channel sales professionals with new approaches and ideas to help you grow your channel sales. In addition, the blog is intended to be a market place to share ideas and a way to connect sales and channel sales professionals. If you are interested in receiving posts and updates and participating in the conversations, please register for the blog and share this invite with your network. Please click the join now button to register for the blog.
"Leaders are Readers!"
Craig -
Channel Force: A Modern Methodology For Channel Sales Growth
www.channel-force.com
Principles, Strategies and Frameworks for Building High Performance Sales Channels
Are your solution providers operating at their peak performance? Are they consistently generation new sales for your products and services? Many sales organizations are challenged to optimize the force-multiplying potential of their partner ecosystem. Often the problem is the chaotic nature of unstructured partner sales and the lack of sales process control. For years, channel organizations have endeavored…Principles, Strategies and Frameworks for Building High Performance Sales Channels
Are your solution providers operating at their peak performance? Are they consistently generation new sales for your products and services? Many sales organizations are challenged to optimize the force-multiplying potential of their partner ecosystem. Often the problem is the chaotic nature of unstructured partner sales and the lack of sales process control. For years, channel organizations have endeavored to address partner performance through improved channel programs, enhanced margin incentives, and stronger training. While these approaches address symptoms, they fail to address the root problem: the unstructured nature of partner sales. Channel Force solves the problem by introducing an Indirect Sales Acceleration Model (ISAM) designed to organize your channel sales development process, providing a step-by-step recipe to generate sales.
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🚨 FREE Partner-Sourced Revenue Foundations Training – April 3rd | 10AM–1PM EST 🚨 If you're struggling to drive consistent partner-sourced revenue,…
🚨 FREE Partner-Sourced Revenue Foundations Training – April 3rd | 10AM–1PM EST 🚨 If you're struggling to drive consistent partner-sourced revenue,…
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Shocked? 🤡 Who would have thought that the least trustworthy way to reach buyers has resulted in massive churn?! Sellers - AI will make or break…
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🚀 Friday shoutout! Want to level up your GTM game? Now’s the time! Get GTM OS Certified and join a strong community making an…
🚀 Friday shoutout! Want to level up your GTM game? Now’s the time! Get GTM OS Certified and join a strong community making an…
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Organizations managing data at scale need governance & security without roadblocks. That's where OvalEdge + Snowflake come in! As a Snowflake…
Organizations managing data at scale need governance & security without roadblocks. That's where OvalEdge + Snowflake come in! As a Snowflake…
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Another nice award and recognition from the industry! Check it out below 👇
Another nice award and recognition from the industry! Check it out below 👇
Liked by Craig Booth
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